Google has announced an enhancement to their CPM AdWords product called site targeting. (via Social Patterns).
“Advertisers can now target their ads specifically for a particular site. Site Targeting is great for advertisers wanting to promote their product to a very specific audience. This allows for much greater control for AdWords campaigns.”
Features include:
- Target users by site
- New max CPM bidding option
- Additional ad formats
How to set up site targeting and additional commentary on WebmasterWorld.
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