Lee Odden

Google announces site targeting

Lee Odden     Online Marketing

Google has announced an enhancement to their CPM AdWords product called site targeting. (via Social Patterns).

“Advertisers can now target their ads specifically for a particular site. Site Targeting is great for advertisers wanting to promote their product to a very specific audience. This allows for much greater control for AdWords campaigns.”

Features include:

  • Target users by site
  • New max CPM bidding option
  • Additional ad formats

How to set up site targeting and additional commentary on WebmasterWorld.

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About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.