I just happened upon this blog on RSS, RSSApplied.com. It’s a group blog on RSS marketing and offers some excellent practical uses of RSS in marketing and communications.
“RSS has the potential to power your entire internet marketing mix, but only if you tightly integrate it with your marketing strategy. In this weblog, you will discover all the facets of RSS marketing, from content delivery, communications, and direct marketing to search engine rankings, traffic generation, promotion, and media relations”
Just about every day I find the concept of RSS marketing creeping into conversations and this is a resource I would recommend to those who want to learn more.