John Jantsch of Duct Tape Marketing who is a fellow AllBusiness.com blogger, has published a new 130 page e-book called, “Blog Lightning“, a step by step guide to building and promoting a blog.
The Blog Lightning e-book also includes 14 screencast video tutorials that show each step in the program. (sample here) I have to say, the screencasts make this e-book a foolproof way for anyone who is not familiar with blogging to get started.
Interest in business blogs is achieving significant momentum and Blog Lightning provides an excellent starting point for anyone that wants to create and market their own blog. Nice job John!
Tags: blogging, blog marketing
About the author
Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 20 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.
