Archives for September 2005

Friday Online Marketing Bits

Google to build monster office on NASA property -“Google Inc. confirmed Wednesday that it will build up to 1 million square feet of offices at NASA Ames Research Center and collaborate with the space agency on research surrounding topics such as supercomputing that could benefit everything from moon launches to online searches.” – SFGate

Yahoo Desktop Search Out of Beta and adds contextual web search – Yahoo Search Blog

Many marketers are still clueless on search engine optimization via OMMA East conference. A bit of an understatement I’d say. At the same time, that also means huge opportunity for search engine marketing firms. – MediaPost

For those of you still gaga over PageRank, SEO Chat has a “search by PageRank” tool. The search results are ordered by PageRank, but what’s really useful are the links to view META Data, Inbound Links, Analyze Links, Cached Version and Similar Web Sites.

How search engines rank web pages

As time goes on it seems there are more and more misconceptions and outdated ideas floating out in forums, old articles and even in some presentations about how search engines rank web pages. On occasion, a well-meaning SEO will write an article that describes what is currently understood as search engine ranking methods and I’ve included two examples here.

The first is an interesting list of Google Ranking factors I’ve had bookmarked for a while which lists quite a few considerations on how Google (may or may not) rank web pages. Some of the info comes from observations and experience and some comes from a review of Google patents.

Andy Beal Goes Interactive

A bit late on this I know, but better late than never! Andy Beal who was previously VP at Websourced – KeywordRanking has started Fortune Interactive.

“an interactive marketing agency that focuses on search engine marketing – and have joined forces with an expert in linguistics, LSI and artificial intelligence, Michael Marshall.”

From the looks of the content on the site, they’ve focused on solving what most dissatisfied SEO clients complain about – proactive, ongoing communication. That, in addition to something called SEMLogic – which uses clustering and latent semantic indexing to examine a client?Ǭís industry, competition and key phrase selections.

Andy also writes a blog called Marketing Pilgrim. You can see Andy in action at the upcoming Pubcon 10 conference in Las Vegas.

Blogs: Brand Builders or Brand Killers?

The Times Online reported today the results of a recent survey of PR consultants on blogs and brand reputation:

“Nearly 60 per cent of respondents said that companies have not yet woken up to the risks, and 64 per cent said that a disgruntled employee or customer could cause significant damage to a firm‚Äôs reputation by posting damaging remarks on blogs”

For companies evaluating whether they should start a business blog or not, consider:

No blog – means not engaging in the dialogue that is happening with or without you. Unaddressed or poor response to negative commentary on blogs about your brand can be disasterous. Land Rover, Dell and Kryptonite Locks are perfect examples. There are others, but they are my clients :)

SearchReturn Discussion List

The first issue of the Discussion List was sent out today. Good things from Detlev Johnson about “Understanding Internet Search Technology”.

Detlev used to moderate the I-Search discussion list way back when. I had posted about Online Marketing Blog/2005/09/i-search-reborn-as-searchreturn.html” rel=”tag”>I-Search being reborn as SearchReturn earlier this month. If you’re interested in learning more about search engine marketing and optimization from some seriously experienced online marketers, subscribe to SearchReturn.

Google Birthday (for real this time)


Google decides today is it’s birthday. I had previously posted that Online Marketing Blog/2005/09/search-engine-and-blog-news-bits.html”>Google was 7 on Sept 7th, but they’ve removed that info from their site and decided today is the day.

Happy 7th Google!

Netvibes Worth Checking Out

If you have the time, there are some interesting things you can find in your blog’s referrer logs on a Saturday morning. For example, I noticed traffic coming from a place called Netvibes so I checked it out.

Wow.

Netvibes is a very customizable content aggregator, rss reader that was just launched a week ago. It’s very much like Google’s personalized search and MSN’s start.com functionally because of the use of Ajax. With Google, you have to login to drag and drop content. With Start and Netvibes you don’t. All three offer preset news feeds, weather, etc.

Netvibes offers some additional features such as the ability to import, download and listen to podcasts and also check your e-mail on one or many Gmail accounts.

SearchFox – RSS Reader That Learns

I recently became aware of a newer social bookmarking tool called SearchFox. I’ve tried it out and it works pretty slick.

What got my attention was that SearchFox Now offers a new machine learning RSS reader in beta that prioritizes “new content from feeds based on your historical reading behavior, as well as data gathered from the SearchFox community as a whole.” Since most most RSS readers list feeds only in chronological order, SearchFox offers an advantage by learning what interests you along with other users’ interests and rank feeds accordingly. You can toggle this filter on/off.

The SearchFox RSS reader is in beta right now and it’s an invite only sort of thing, but you can request one here on the SearchFox blog. Until you get your invite, here’s a nifty preview movie.

Agency SEO Beats In-house SEO

MarketingSherpa’s released their 2nd Annual Search Marketing Survey with 3,271 marketers participating.

This new report includes new statistics on clicks, costs and conversions as well as information on SEM test effectiveness. There’s some pretty compelling data regarding outsourcing your SEO as well. For SEO, overall site traffic lift six months after optimization was:

Agency optimized 110% increase
In-house optimized 38% increase

While marketers using SEM were much more pleased about their PPC campaigns this year over last, 8-12% were planning on cutting SEM budgets.

Lots more info at Marketing Sherpa’s site.

Tags: Top SEO Firms, Marketing Sherpa, SEM, SEO, search marketing , survey

Opera Browser Free Thanks to Google

Om Malik points out that the recent offering of the Opera browser for free is due to a referral deal with Google. Opera has also signed referral deals with eBay and Amazon.

In comparison, he notes that the Mozilla Foundation, makers of the FireFox browser, bring in about $30 million a year from such deals. Seems like a pretty good incentive to me.

Now what are those folks building the Flock browser up to?

Tags: Online Marketing, Opera, FireFox, Flock

Google AdWords Customer Satisfaction Survey

Google sent out another survey to some AdWords advertisers recently. Most of the questions centered around satisfaction with AdWords along with solicitation for feedback and improvements.

There were also several questions that allude to possible enhancements that Google is considering for the Google Advertising Professionals program. These include:

  • Ability to have Google bill your clients directly and pass on a service fee to you for managing their AdWords accounts
  • A Microsoft Windows-based tool for more easily uploading and downloading AdWords campaigns
  • Technical support by phone for a fee
  • Ability to add your company?Ǭís logo into reports within My Client Center
  • Directory listing of all Google Advertising Professionals on Google.com
  • In-person training on Google Advertising Professionals testing curriculum for a fee

Q&A on Myriad Search with Aaron Wall

has built a new Meta Search Engine called Myriad Search.

Aaron was nice enough to let me know about the tool last week. Here’s a quick Q&A we had on Myriad Search:

Lee: What prompted you to make this meta engine?

Aaron: Well I wanted to create a authority finder like a tool that cross referenced the engines and then I got thinking it was only a few more tweaks to make it a meta search service.

Lee: Are you presenting this mostly as an authority finder or as myriadsearch? or both?

Aaron: Well I think the myriad search will appeal to a broader audience. It is more of a power search tool than an seo tool.

Lee: Myriad power search!