Aaron Wall of SEObook.com fame has been conducting some great interviews of people in the search engine industry lately and this most recent interview with Google Engineer, Matt Cutts is very well done.
Questions range from:
“Graph theory vs social networking vs buzz marketing: which of them is most important for a new webmaster to study? What resources would you recommend for learning about each of them?”
to:
“What is the most evil thing Google has ever done?”
A worthy read for sure. Nice job Aaron.
About the author
Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 20 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.
