Lee Odden

Urchin is Now Google Analytics and it’s Free

Google Analytics

I’ve been raving about Urchin to clients for quite a while at only $199/mo and now Google has decided to change Urchin over to Google Analytics and offer it for free. Wow.

The Urchin site is now redirecting to http://www.google.com/analytics/

According to Digital Inspiration blog, “the free version is limited to 5 million pageviews a month but the limit is is removed if you’re also an active AdWords publisher.”

Also, Google Analytics is said to intergrate very well with Google AdWords to better measure paid search ROI and you can track up to 50 profiles.

Online sign up is easy and only requires a Google account. Once signed up, just paste a snippet of JavaScript code into your web pages and that’s about it.

Nacho at Search Engine Roundtable has posted comments and ClickZ is chiming in as well.

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About Lee Odden

@LeeOdden is the CEO of TopRank Online Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.