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Archive for March, 2006


Lee Odden

Marketing with Blogs – eComXpo Blogging Panel

Lee Odden on Mar 31st, 2006     Blog Marketing, Blog Optimization, Blogging, Online Marketing, SEO, TopRank Agency News

eComXpo

eComXpo is coming up next week April 4-6 and offers a great lineup of online marketing presentations with keynotes by Bryan Eisenberg, Author of “Call to Action”, Anne Holland Founder of MarketingSherpa and Geoff Ramsey CEO of eMarketer .

I am participating on a panel called the Big Blog 8:30 AM – 9:30 AM on Wednesday April 5th. The session is moderated by Amanda Watlington of Searching for Profit and includes co-panelists: Constantin Basturea of Converseon and Greg Jarboe of SEO-PR.com.

Constantin gives a great overview on why blogs are important for business, Greg offers a great blogging case study and my presentation focuses on specific blog optimization tactics. If you want to learn more about blogging for business and blog marketing, then definitely check out the Blog Blog panel.

Lee Odden

I want my Web 2.0

Lee Odden on Mar 28th, 2006     Link Building, Online Marketing, SEO

I noticed a little PRWeb press release action from SEOMoz announcing their Web 2.0 Awards today. SEOMoz has pulled together a fantastic collection of Web 2.0 companies in their first SEOMoz Web 2.0 Awards.

Rand, Kat and Matt have put together a great collection of awards in numerous categories ranging from Blog Guides to Mashups to Social Tagging. Plus there are interviews with Danny Sullivan of SearchEngineWatch, Newsweek reporter Brad Stone, Technorati founder Dave Sifry and many more.

There are enough honorable mentions in each category to make everybody happy. Well most at least. What I like best about lists is that they give you a chance to find out about sites that you might not otherwise have known about.

Lee Odden

Don’t Step on Your SEO

Lee Odden on Mar 27th, 2006     Business of SEO, Online Marketing, SEO

The good advice over at ISEDB from Scott Buresh regarding how ways clients sabotage the search engine optimization performed on their site has motivated me to write a few of my own along with comments on some of Scott’s suggestions:

  • Chase after the “latest SEO tactic” – The fundamentals of good SEO have not changed that much and chasing after the latest trend can compromise months or years of solid SEO work. An example is changing a site’s dynamic urls to keyword-rich urls solely for SEO benefit. Search engines are smarter than ever at crawling urls with variables. Just because a url is database generated does NOT mean it is bad for SEO. Making a sitewide url structure change without considering the effect on current rankings, redirection strategy, site map, 404 handing etc is also problematic.
TopRank Online Marketing

Keep Your Comment Conversation Alive

TopRank Online Marketing on Mar 23rd, 2006     Blog Marketing, Blogging, Online Marketing

There have been plenty of times I’ve commented on other blogs, only to forget where I was. Days later I think to myself ‘I wonder if anyone commented on my comment’. To bad I don’t remember where I was so I can’t go back and check.

There is also times where someone asks a question in the comments, we answer it and never know if the user actually saw that we answered their question.

Granted, every post has a comment RSS feed but you then end up with a cluttered feed reader. So there has to be an easier way to keep your comment conversation alive by notifying previous comment authors. Well there is.

Lee Odden

Blog Optimization

Lee Odden on Mar 22nd, 2006     Blog Marketing, Blog Optimization, Blogging, Online Marketing, SEO, SEO Tools

There’s all sorts of buzz about blogs lately and yet so many companies are still wondering what to do about it. In fact, there are a tremendous number of business blogs that are not realizing much of their potential visibilty on the web. Why? Because they’re not optimized.

This is very much the same scenario that occurred with web sites in the late nineties. Back then I worked with a company that sold web sites – lots of them. But after getting the site up and running, the traffic didn’t come by itself. So we figured out optimizing for search engines and that was the start of my SEO career. Blogs can generate traffic without search engines, but WITH search engines it can be even better.

TopRank Online Marketing

10 Creative Traffic Building Ideas

TopRank Online Marketing on Mar 21st, 2006     Blog Marketing, Blogging, Link Building, Online Marketing, RSS, SEO, Social Bookmarking

Traffic, everyone wants it and is trying really hard to get more people to their site. Good news, there are creative ways to bring people in without doing a lot of work.

1) Social Bookmarking. It’s been around long enough that some people know all about it and have a tendency to just search del.icio.us or Furl for what they want. Social sites are basically like a user defined search engine. Are you listed? Make sure to bookmark yourself every now and then and add social bookmark links to your blog posts and/or web pages so others can bookmark you too.

Lee Odden

Rant on Class Action Suit Against Google

Lee Odden on Mar 18th, 2006     Google, Marketing Industry News, Online Marketing, Rant

The class action noise about Google and the company who’s rankings have dropped is a pure waste in my opinion. Google has no legal obligation to treat sites in any particular manner as far as I know. No one pays Google to be included, so is there really an obligation by Google to explain legally? Granted, it would be unfortunate to have one’s site removed from Google, particularly since Google can mean the difference between being in or out of business. But a lawsuit?

Lee Odden

Google Writely

Lee Odden on Mar 17th, 2006     Google, Online Marketing, SEO Tools


Thanks to Phillip Lenssen, I have a Writely account to play with. Seems pretty cool actually. I can see how useful it will be for collaborating on the many group writing projects we have in our PR and SEO firm. We do use jot.com as a Wiki, but that’s more for spreadsheet collaboration.

The list of features for Writely is amazingly long. Whatever you might use a text editor for is applicable for Writely including creating blog posts, MS Word docs, PDFs, web pages, and even Open Office docs. There are tagging features and some cool right click options too.

Do you want a Writely invite? You can either leave a comment here (I only have 5 left) or you can visit the Chat room at Google Blogscoped.

Lee Odden

Green Google for St. Patricks Day

Lee Odden on Mar 17th, 2006     Google, Online Marketing

Google

Happy St. Patrick’s Day.¬† This is one of the coolest Google logos I’ve seen yet.

Lee Odden

Search Marketing News Blog

Lee Odden on Mar 16th, 2006     Blogging, Marketing Industry News, Online Marketing, Search Marketing, SEO

When Online Marketing Blog was started in 2003, it was mostly a re-blog. One where I would post links to articles and sometimes offer commentary. In 2005 I changed that to focus on original content, interviews, tips, resources and more substantial commentary on news items. Yet I still had the urge to post/bookmark interesting news items, but do not have time to comment on them. Hence, the Search Marketing News Blog was born.

When PR firms and companies send me pitches, often times I will post the info at Search Marketing News. Product announcements, links to other bloggers’ interesting posts and relevant major news stories will all be found on the Search Marketing News Blog.

Lee Odden

FeedBlitz Adds Weekly Scheduling

Lee Odden on Mar 15th, 2006     Blog Marketing, Blogging, Blogging News, Online Marketing, RSS

Phil over at FeedBlitz tells me they have now added weekly scheduling options:

“FeedBlitz has now added weekly email options to simplify weekly newsletter production from blogs and other RSS feed sources. Available as a “Turbo” upgrade, you select the day of the week you want your newsletter to be released. In the wee small hours FeedBlitz collects your posts from the previous seven days and mails them out to your subscribers, automatically.”

This is a good feature since a lot of blog readers don’t want daily updates and blog owners can use this feature to present their week’s blog postings as an email news letter.

Lee Odden

SES NYC Interviews

Lee Odden on Mar 15th, 2006     Blog Marketing, Blogging, Dark Side of SEO, Interviews, Marketing Industry News, Marketing PR Conferences, Online Marketing, Podcast Marketing, Search Engine Strategies, Search Marketing, SEO

Chris Pirillo and Jake hit up Search Engine Strategies New York and did a number of interviews which you can hear at his SES 2006 Archive page. Interviewees include:

  • Copernic on Desktop Search
  • David Sifry on Technorati and Entreprenuership
  • Lee Odden on Blogs and Search Marketing (More “umms” and “ahhs” than you’ve ever heard in one conversation!”
  • Jay Budzik of Intellext on Watson Contextual Search
  • Jim Lanzone of Ask.com on Search
  • Joshua Stylman and Peter Hershberg of Reprise Media on Contextual Advertising
  • Danny Sullivan on SES, Tags and Googlefasting
  • Meet Joe Spammer – Confessions of a Search Marketer
  • Matt Cutts of Google on Search Engine Spam

Some good stuff in there, check it out.

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