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Archive for June, 2006


Lee Odden

Performancing Partners Ad Network

Lee Odden on Jun 29th, 2006     Blogging, Blogging News, Marketing Industry News, Online Marketing

Nick and company at Performancing are gearing up their ad network according to a blog post today. Via Threadwatch.

When Performancing Metrics was launched, I was able to ask Nick a few questions about his intentions for Performancing and an ad network was definitley part of the vision:

Lee: It seems the grand Performancing plan is to develop free tools that will help your growing network of professional bloggers be more effective and then roll out an ad network as well as other revenue generating services. Is that on target, and if not, can you clarify?

Lee Odden

Google Checkout How to and Videos

Lee Odden on Jun 29th, 2006     Google, Marketing Industry News, Online Marketing

google checkout

Lots of buzz in the blogosphere about Google’s PayPal killer, Google Checkout aka GBuy. Take a tour or visit some of the better coverage:

Google Blog, “Find it with Google. Buy it with Google Checkout.”

Charlene Li, Forrester – “Google Checkout Supports Its Core Search Business”

Dave Taylor gives step by step instructions on how to implement a Google Checkout button.

Wisdom from Robin Good, “Online Payments: Google Checkout Is Here” with two cool video overviews.

Lee Odden

PRWeb Launches SEO Wizard

Lee Odden on Jun 28th, 2006     Keyword Research, Marketing Industry News, Online Marketing, Online PR, Press Release Optimization, SEO, SEO Tools

PRWeb has announced today the launch of their SEO Wizard toolset to help users create and distribute optimized press releases.

“The SEO Wizard will guide members in structuring their press releases in a way that will give them optimal results within news and search engines. The idea of search engine optimization, or increasing a company’s value in search engines by using specific keywords, has gained popularity in recent years. PRWeb’s SEO Wizard quantifies keyword traffic, so users can focus on the keywords that are popular search terms and valuable to their PR and marketing campaigns.”

This is a tool that PRWeb staff have been using and now is being made available to all PRWeb users. Here are a few screen shots:

PR Web SEO Wizard

Lee Odden

DM News Guide to Search Marketing

Lee Odden on Jun 27th, 2006     Blog Marketing, Marketing Industry News, Online Marketing, Online PR, Search Marketing, SEO, SEO Tips, TopRank Agency News

DM News has announced the next edition of their Essentials Guide to Search Engine Marketing (pdf). Editor in Chief Mickey Alam Khan says:

“Packed within these pages are articles from executives at the nation‚Äôs leading search engine marketing firms, agencies and consultancies. Also inside is commentary from two of the top three search engines, Yahoo and Microsoft. These experts offer tips, best practices, case studies and research on almost every topic under the search sun.”

Lee Odden

Blog Award Results

Lee Odden on Jun 27th, 2006     Blogging, Blogging News, Online Marketing

Marketing Sherpa quickly announced the winners of their blog awards today. After a snafu with the voting service, voting was extended until Monday. Winners included:

Best Podcast on the topic of Marketing
Joseph Jaffe

Best B-to-B Marketing Blog
Brian Carroll

Best Blog on Email Marketing
Chris Baggott

Best Blog on Search Marketing
Barry Schwartz and friends

Best Blog on Advertising
Steve Hall

Best Blog on Marketing to a Specific Consumer Demographic
Andy Wibbels

Best blog on Affiliate Marketing
ReveNews Group Blog

Best Blog on the Topic of PR
Matt “PodBoy”

Best Blog on Small Business Marketing
John Jantsch

Best Foreign-Language Blog
Marketing-Blog Biz

Best Blog on General Marketing Topics
Seth Godin

Lee Odden

BtoC Search Marketing Tactics

Lee Odden on Jun 26th, 2006     AdWords, Blog Marketing, Email Marketing, Online Marketing, Press Release Optimization, RSS, Search Marketing, SEO

Many small and medium sized consumer products marketers strive for the biggest bang for the buck when allocating budgets. While our SEO firm specializes more in BtoB SEO, PR and blogs, there are some fundamental consumer product site promotion tactics we’ve found to be appropriate in many cases. Each is measurable to ROI and can be scaled to some degree.

  1. Pay per click – Advertising on Google, Yahoo, MSN
  2. Site optimization – Improving “natural” rankings on search engines
  3. Optimized press releases – Announce sales, contests or special offers via press release
  4. Blog marketing – Add a blog to web site to encourage search rankings, incoming links, interaction with consumers
  5. Paid inclusion and shopping feeds – Submit a feed of your products to Google’s Froogle.com, Yahoo Search Submit and possibly comparison shopping sites such as shopping.com, bizrate.com or amazon.com
Lee Odden

Most Popular SEO Interviews

Lee Odden on Jun 23rd, 2006     Interviews, Marketing Industry News, Online Marketing

Last year I started a new feature for this blog called “Spotlight on Search” and have been able to do quite a few interviews that were pretty interesting. I have my favorites, but after looking at the site visitor statistics and RSS feed stats, here are the top five “Spotlight on Search” interviews according to readers of Online Marketing Blog for blog posts and RSS feeds:

Popular Blog Posts

Popular RSS Feed Items

Lee Odden

Marketing Sherpa Blog Awards

Lee Odden on Jun 23rd, 2006     Blogging, Blogging News, Online Marketing

Marketing Sherpa announced earlier this week their blog and podcasting awards. Unfortunatley, the service they were using for the survey could not handle the traffic. The landing page for voting says they have recorded all the votes to-date, but any new votes must use a different url. The new survey is being handled by Survey Monkey.

I posted the link to the nomination form last week, but I guess some search bloggers don’t read this blog (aka Top Rank) and did not get nominated or did not nominate themselves. If you want to play, you’ve got to show up, right? Actually, quite a few very good and very popular SEO/SEM blogs did not get listed and should have. Maybe next year?

Lee Odden

Friday Search Marketing Nuggets

Lee Odden on Jun 23rd, 2006     Marketing Industry News, Online Marketing

Conversion Optimization: Picking Up Where SEO Leaves Off, via ISEDB
Seth Godin on Passive vs Active SEO. AKA Content and Link building.

John Jantsch adds 14 new blogs to the Duct Tape Marketing network. Press Release.
Aaron Pratt does an excellent Interview with Bill Slawski

Marketing Sherpa marketing blog voting goes awry and switches to survey monkey. Please vote for “Top Rank” here.

Lee Odden

Googe Sitemaps Update

Lee Odden on Jun 22nd, 2006     Google, Marketing Industry News, Online Marketing

Google has pointed to the Google Sitemaps blog and the Vanessa Fox anouncement of several new Sitemaps features including:

  • Increased crawl errors
  • Expanded query stats
  • Increased number of common words
  • Increased limit of sites and Sitemaps that can be added to an account
  • robots.txt analysis tool addition
  • Feedback tool ‘

The theme is pretty much, “more” of everything. More is good, right?

Lee Odden

Reciprocal Articles to Replace Reciprocal Links?

Lee Odden on Jun 22nd, 2006     Dark Side of SEO, Link Building, Online Marketing, SEO

Everyone in the search marketing biz is pretty familiar with automated emails soliciting link requests as well as those for reciprocal link exchanges. Normally, anything that makes it past my spam filter that alludes to some kind of link request just gets the big “D” for delete.

I received one this morning that was pretty interesting though. It was a solicitation to exchange articles, not just links. I guess those reciprocal link schemes are trying to appear more legitimate by using links within content.

Dear Webmaster,
I handle article exchange program for my client, www.spammy-hypenated-domain-name-here.com

As an ongoing process to increase the link popularity of my sites, I am looking for some good high quality article exchange with my client’s site.

Lee Odden

Search Marketing Blogs

Lee Odden on Jun 21st, 2006     Blog Marketing, Blogging, Blogging News, Marketing Industry News, Online Marketing, Podcasting, Search Marketing, SEO

Marketing Sherpa is running their third annual blog awards with even more categories this year. It’s a testament to the growth of blogging to have some many niche topics – especially within marketing.

Of course there is a search marketing blog category and Online Marketing Blog (aka TopRank) has been nominated along with several other very popular SEO blogs. Rather than voting for just one blog in each category, you can rate each blog in each category as “excellent”, “not bad” and “blah”.

It’s kind of funny that while this blog is clearly titled, “Online Marketing Blog” many references from other blogs, press and these contests use the text from the url instead, “TopRank Blog”.

Please take a moment and vote for “Top Rank” in the “Blogs on search marketing” category.

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