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Archive for July, 2006


Lee Odden

RocketGoogle

Lee Odden on Jul 31st, 2006     Google, Online Marketing

Matt Cutts
Matt Cutts of Google has posted some videos of himself answering reader mail on different topics related to SEO:

Seeing someone explain a thing is a much different experience than reading about it, especially for people just learning about search engine optimization.

A little over a week ago, Matt made a post about what direction to take his blog. There were a huge number of responses and I tossed one in:

“Since Rocketboom has taken a different direction maybe you could fill the void and start RocketGoogle? That way the cuttlets could get a dose of you in living color.”

Lee Odden

Blogs and Podcasts for Lead Generation

Lee Odden on Jul 31st, 2006     Blog Marketing, Blog Optimization, Blogging, Blogging News, Online Marketing, Podcasting


Marketing Sherpa released findings of a Technology Marketing survey that include blogs and podcasts as two of the top 5 lead generation tactics for technology, hardware and software firms. Overall, the top 5 lead generation tactics were:

  1. Free Trials
  2. Webcast
  3. White paper
  4. Blog
  5. Podcast

Of course, if you’re a really good marketer, you would be able to tie in four or five of the above into one campaign, especially when integrated with a blog. Not that you need to offer all five to have a successful campaign, but providing options for how to interact or make contact with your company allows you to reach more of your target audience. A podcast may work for some people, a free trial or a white paper for others. One of the new features of this report is the 13 prospect personas of prospects such as CIOs, IT professionals and business owners.

Lee Odden

Google Secrets

Lee Odden on Jul 31st, 2006     Google, Marketing Industry News, Online Marketing

Google Blogscoped has shared a very interesting screenshot from the work of Tony Ruscoe research on potential new services from Google including:

  • Google Events
  • Google Guess
  • Google Real Estate Search
  • Mobile Marketplace
  • New Service aka Workplace
  • Google Weaver aka M Scrapbook
  • Google RS2: linked to Google Translate
  • Google Online Assessment

Could it be that Google was sloppy about giving access to this or was it left open as some kind of PR stunt?¬† Read all about it at: “Lots of New Secret Google Services Uncovered“.¬† If you have any information or insight on any of these services, drop me a note!

Lee Odden

Yahoo Webzari and Weather Report

Lee Odden on Jul 31st, 2006     Marketing Industry News, Online Marketing, Yahoo

Some interesting info from Yahoo recently including an updated “Weather Report” announcing that a new and improved (Slurp) is in action. So now Yahoo has a new look and feel and a new and improved spider. I don’t use Yahoo much more than I used to, maybe a little more. Old habits are hard to break. I was checking my Yahoo account and see that I’m coming up on my 10 year anniversary. Long live Yahoo.
Yahoo Search Blog posted about a modification of the very useful Yahoo Site Explorer tool that Yahoo Korea put out called Webzari, a visual representation of your link neighborhood. It’s only in Korean now, but hopefully Yahoo will publish versions in other languages or at least English.¬† Here’s the Online Marketing Blog link universe. (via Barry)
You know what they say about a picture being worth a thousand words, right? Personally, I like graphic representations like Webzari. Some other cool visual search tools you might like include: The Google related tool over at Touchgraph, that slick new tool at Digg labs called Swarm or trusty visual search engine Kartoo.

Lee Odden

Dave Sifry on Marketing Your Blog

Lee Odden on Jul 31st, 2006     Blog Marketing, Blog Optimization, Blogging, Online Marketing

Wired recently ran another “How To” with this one including sage advice from Technorati founder, Dave Sifry on how to make your blog more popular:

1) React quickly. (Nothing is more fun than calling an A lister on hype or fluff)
2) Make your posts easy to read. (Usability never goes out of style)
3) Link, link, link! (Amen – link in and link out)
4) Optimize for search engines. (Get some tasty blog optimization)
5) Post, post, post! (Yes and no – It’s just not always practical to post 5 – 10 times a day)
There are also several tips on sprucing up your MySpace site, Amazon Picks and reblogging. Check it out.

Lee Odden

Subscribe to Feed via Email

Lee Odden on Jul 28th, 2006     Blogging

I’ve just added Feedblitz’ subscribe via email as an option on this blog. (under categories on the right)

If you think about it, subscribe via email is something every blog should have as not everyone knows what a feed is or how it all works. For every one person that knows about feeds, there are probably 10 that have no idea. However, almost everyone knows what emails is. So having a subscribe via email is an option all blogs should have.

There are quite a few services out there and one seems to be just as good as the other. I like Feedblitz as it allows me to see who’s subscribed to my blog and I can export the emails too. For an additional cost, I can also design the email templates. Other feed to email services include R|Mail, RSSFwd & Yahoo Alerts.

Lee Odden

Getting Spidered With Your Pants Down

Lee Odden on Jul 27th, 2006     Online Marketing, SEO

Here’s an example of what happens when your site or blog gets indexed by a search engine when things aren’t working quite right. A search on Yahoo for “SEO Blog” shows Google’s Matt Cutts at number one. Great, but take a look at the title and snippet of text.


The same search on Google shows Matt’s blog at number one as well, with the title and snippet as it should be:


After comparing search results between Yahoo and Google, I wish Yahoo would add the date a site was last indexed and I wish Google would add the “Also try” search phrases at the top like Yahoo does.

Lee Odden

ad:tech Chicago 2006 – Day Two Roundup

Lee Odden on Jul 26th, 2006     adtech, Marketing PR Conferences, Online Marketing

Day two of ad:tech Chicago rounded up with a sigh. With all the parties Monday night, I think some of the attendees were looking forward to the end of the day. Lots of good sessions and a few duds, but that’s the way it goes with most conferences. Luckily, the two sessions I covered went pretty well. There were quite a few folks covering the conference so I’ve assembled a list of all search marketing and related posts below:

Coverage by the ad:tech blog:

Lee Odden

ad:tech Chicago – Waiting for Your Cat to Bark

Lee Odden on Jul 25th, 2006     adtech, Marketing PR Conferences, Online Marketing, Web Analytics
eisenberg.JPG
The last installment of Online Marketing Blog coverage of the Chicago ad:tech 2006 conference gathered together a good number of Eisenberg fans as well as those interested in learning more about conversions.

This session, “Waiting for Your Cat to Bark – Persuasion Architecture – Persuading Customers When they Ignore Marketing” with Bryan Eisenberg of Future Now is titled after the book of the same name. Basically this session was about marketers getting poor results because they are using old Pavolovian rules of marketing and that consumers buy differently than in the past. Customers are less like compliant dogs and more like finicky cats. Hence the title.

Marketers are concerned customers ignore marketing. Mass market media are under performing. Marketing execs are burning out. Not getting results. They’re using outdated formulas. Current marketing models are simply not working.

Lee Odden

ad:tech Chicago – Advertising with Social Media

Lee Odden on Jul 25th, 2006     adtech, Interactive Marketing, Marketing PR Conferences, Online Marketing, Social Media

ad:tech Chicago is coming along nicely. Coverage of the conference by Online Marketing Blog as well as DMNews and iMedia Connection is keeping those who were not able to attend well informed. Here’s the next installement of our coverage:
Any discussion about social media and social networking is going to involve MySpace. This session did exactly that with some aspect of MySpace being included in just about every speaker’s contribution to the session.

Rather than a presentation format, moderator David Carlick of Vantage Point Venture Partners introduces “Social Media: The Dynamics of the Genre and the Opportunities for Marketers” as a Q and A session.

Carlick starts things out talking about MySpace as a way to explain social media and social networking. He shows a MySpace news clip: MySpace most popular site over Yahoo and Google. The challenge with MySpace is how to leverage advertising.

Lee Odden

The Art of Re-Posting

Lee Odden on Jul 25th, 2006     Blogging

There has been some discussion about re-posting news and information across the blogosphere. It seems that hundreds of bloggers simply re-post information that another site has covered. And what’s the point? There is an art to re-posting news and information and it’s quite easy to do.

Now, re-posting information does have its place on the web. That’s how news travels. Not everyone reads Yahoo News or Matt Cutt’s blog. So, when the news or posts get re-blogged someplace else, usually as a summary, they are helping spread the news. The problem is, quite a bit of re-blogging is really boring and just creating cyber junk.

Now, I’m guilty of this too (see yesterday’s Technorati post) but there is a way to re-post information and not create junk. It’s as easy as putting your own spin or opinions on the topic.

Lee Odden

ad:tech Chicago 2006 – Day One Roundup

Lee Odden on Jul 25th, 2006     adtech, Marketing PR Conferences, Online Marketing

The first day here at ad:tech Chicago was pretty good. I covered 3 sessions over at Online Marketing Blog and at the ad:tech blog.

Link Building
Big Brands and Podcasting
Warm and Cozy SEO

Also, Carlen Lea Lesser covered: “Managing Ultra-Complex Search Campaigns

In the morning I had the chance to briefly meet keynote speaker, Fay Ferguson and chat a bit with fellow ad:tech blogger David Berkowitz of 360i and contributor to Media Post Search Insider. I also had a most enjoyable conversation with Mickey Alam Kahn, Senior Editor of DMNews.

Later in the day I bumped into Dr. Amanda Watlington, my partner in crime on the DMA Search Engine Marketing Council blog and fellow speaker at the DMA06 Annual conference. We’ll be presenting with Stephan Spencer of Netconcepts about blogs, RSS and podcasts.

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