Lee Odden

Getting Listed in News Search Engines

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With Yahoo News being more popular than CNN or MSNBC, (comScore) there’s a tremendous opportunity for online marketers to gain visibility with consumers as well as those members of the media that research news stories, subject matter experts and press releases online.

News search engines crawl a defined list of trusted news sources and employ their own algorithms to determine ranking of stories. Yahoo crawls about 6,500 sources with very few if any blogs included, Google crawls about 4,500 sources including many blogs and Topix.net says they include 10,000 news sources including blogs.
Here are a few tips on getting visibility on several of these top news search engines:

  • Research web sites that are already trusted news sources and work on getting your articles or press releases published with them. Either pitch the journalists of those sites with contributed articles or story ideas or engage them via comments if it’s a blog.
  • Submit press releases though wire services such as Business Wire, PR Newswire, PRWeb or MarketWire that supply news. Not every release makes it through into Yahoo News so be sure to write a quality release offering news of real value. Include full urls in the release as most wire services and news search engines will convert this to an active link. This method is where press release optimization skills come into play. It’s a challenging task to write press releases that are both engaging to journalists and consumers as well as to search engines through proper use of keywords.
  • Apply to become a trusted news source. If your site produces frequent, original content, and/or has multiple contributors and a clear editorial process, then you may qualify as a trusted news source. Here are the links to apply for Google News, Yahoo News and Topix.net.
  • Apply to Google News – Suggest a news source
  • Apply to Yahoo News – Suggest a local source or a source for news and blog search
  • For Topix.net find the relevant news category and click on the ‚ÄúFeedback‚Äù link at the bottom of the page

Be sure to read the guidelines that are provided and do not submit anything less than a quality news source. Sites and blogs that include more advertising than editorial are rarely accepted.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.

Comments

  1. About point 2 on your list, yes. It’s asolutetly imperative to issue a well written press release.

  2. Creating press releases work very well. Good tips!

  3. I think newswire has a package for like $500. They will write, edit, SEO, and submit your press release for you.

  4. PRWeb offers something similar via their PRWebDirect.com service, but I am particular about the optimized release service offered by our firm since we promote the release via linking after it’s been distributed and no major or minor wire service does that.

  5. yeah, i will write, edit, seo and submit your press release for $500 too. then i’ll forward that to the indian’s who do it for $2 an hour, and i’ll keep the $490 profit. thank you.

  6. Dave,
    I don’t know how many requests for freelancers to write the press releases for big discounts on the dollar.

  7. The industry calls them “news releases” now, not “press releases,” same for “news conferences,” not “press conferences.” Press refers to printed media which, in the old, old days, dominated the media. In the early seventies, the terminology expanded to include all media at news conferences with news releases.

  8. I never thought of this. Thanks!

  9. Ivan Minic says:

    New fresh approach, like it 😉

  10. That’s interesting, I would never know Yahoo News or Google News would speed up indexing by these search engines. Nice idea.

  11. I’ve been applying for several months to be listed by news.google.com and have recieved a different answer for every application I’ve made for why I don’t qualify. The most recent was that I am just a solo blogger … only blogs with multiple authors apply.

    Sean Bonner has also documented this issue with news.google.com.

    I’ve had good luck with Topix.net though!

  12. It looks like Google News is working on integrating Blog Search. At this point, it’s been promoted to having its own tab within Google News. That’s not the same as appearing within News itself whether though your blog being included or through press releases, but something to consider traffic-wise.

  13. Raghavkirti says:

    respected sir
    I want to be a news source for google news
    I exprinced media
    please reply me in details- how can I join google news as like news source
    thanks

    Raghavkirti

  14. Thanks for the tips.

  15. Topix has been a useful tool for our site – Google still seems very heavily weighted towards ‘traditional’ news sources such as newspaper websites – hopefully they’ll start to embrace more online news sources (in particular social news) in future.

  16. Thanks… This is exactly what I was looking for. Thanks for the great resource.

  17. Being from Australia and working in a search engine optimisation environment it is better too look at micro markets without trying to own the space. Writing for a specific niche will assist in becomeing a provider

Trackbacks

  1. How to Get Into News Search Engines says:

    […] Lee Odden at the Top Rank Blog lists the positives of gaining visibility for a business, site or organization within the News Search Engines of the Internet and gives some tips on how to get your site included somehow in these engines. […]

  2. […] Do you want your website included in Google news or Yahoo news? Here is a step by step guide that shows you how you can get listed in news search engines.read more | digg story […]

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    […] Do you want your website included in Google news or Yahoo news? Here is a step by step guide that shows you how you can get listed in news search engines.read more | digg story Links […]

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  5. Be A News Source | Useful Web Stuff says:

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  7. PageTraffic Blog -SEO, Link Building, Life at PageTraffic » Blog Archive Get Listed In News Search Engines » says:

    […] Lee Odden at the Top Rank Blog  gives tips on getting visibility on top news search engines. Lee explains, "News search engines crawl a defined list of trusted news sources and employ their own algorithms to determine ranking of stories. Yahoo crawls about 6,500 sources with very few if any blogs included, Google crawls about 4,500 sources including many blogs and Topix.net says they include 10,000 news sources including blogs." […]

  8. Tips To Get Listed In News Search Engines » Unofficial SEO Blog - SEO Information much before its official! says:

    […] Lee in the post “Getting Listed in News Search Engines” gives tips on getting visiblilty on top search engines like Yahoo! and Google. The tips given in the blog are : […]

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