Lee Odden

How to Pitch a Blogger

Lee Odden     Blogging Strategy

As blogs pick up in popularity, people are starting to realize that pitching bloggers a story idea can be a great idea. However, pitching a blogger isn’t like pitching a journalist and your public relations department will need a bit of re-education to get the job done.

Thinks to keep in mind:

  1. If you’re selling something to a blogger, they won’t be interested.
  2. If you throw in a bunch of facts and figures they probably won’t take it.
  3. Sending them a press release probably won’t work either.
  4. Send them a free serial number to the product you want reviewed and your chances of getting a review skyrocket! Who doesn’t like free stuff?
  5. Send a personal, down to earth email like you’d send a friend, and your success rate also increases.

Pitching a blogger can be quite easy. However it has to be a relevant topic, a nice friendly email and a bit of free stuff never hurts.

For more information, check out Lee Odden’s fantastic article on Blogger Relations 101.

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About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.