Lee Odden

Resources for BtoB RSS Marketing

There’s lots of buzz about how to use RSS for business marketing of late, particularly for business to business RSS marketing, so here are some tried and true resources as well as a few recent articles:

KnowledgeStorm Research Report: “How Blogs and RSS Affect B2B Technology Purchase Decisions” also covered by DMNews.

If you work in the B2B marketing space, then you will also be interested in this upcoming webcast: “How to Use New Media to Market to IT Professionals” which is happening Nov 2nd.

Rok Hrastnik “wrote the book” on RSS Marketing who also published “The Business Case for RSS

Charlene Li from Forrester, “Using RSS as a Marketing Tool

White paper on RSS by Yahoo and Ipsos Insight,”RSS‚ÄîCrossing into the Mainstream” (pdf)

Steve Rubel, “35 Ways You can Use RSS Today

“RSS Marketing, Online PR and Search Engine Optimization”, yours truly.

Amanda Watlington’s white paper, “The RSS Advertising Debate: Is It Just Commerce vs. Credibility

Giselle Abramovich interviewed Andrew Barnett, manager of organic search at Outrider, “RSS: What it is, how to use it” providing a nice, elementary explanation of RSS.

10 Ways for E-Marketers to Use RSS” – Excellent article on ClickZ yesterday by Heidi Cohen, who I met at the Pheedo RSS Roundtable dinner during DMA06 in San Francisco last week.

Bill Flitter of Pheedo also provides this handy article over at iMedia Connection, “Tips for Marketing with RSS

What resources for business to business RSS marketing should I add to this list?

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.