Lee Odden

Yahoo Changes Bidding Information and Grandfathered Bids

Lee Odden     Online Marketing, Yahoo

Yahoo Search Marketing sent out an email today announcing changes. Some of the manage bids information will be removed and replaced with “Estimated Average Position” and “Bid Range for Top Positions”.

Here are the details from the email:

In early December 2006, some of the information on the Manage Bids page will no longer be available. We will be removing the “Top 5 Max Bids,” “Position” and “Your Cost” columns from the current account interface. The View Bids tool will also be removed.

These columns will be replaced with two new columns of data:

  • Estimated Average Position
    This displays an estimate of the average position your listing may achieve, based on your bid and the current bids of other advertisers.
  • Bid Range for Top Positions
    This displays the current range of bids other advertisers are willing to pay for the positions at the top of the search results page.

Important Note Regarding Grandfathered Bids
In addition, our current minimum bid requirement of $0.10 will be enforced after an account is upgraded. This will impact your keywords that are grandfathered to bids below $0.10.

More information about the changes are available on the FAQ page.

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About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.