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Lee Odden

Must Read Search Marketing Blogs

104 Comments | Posted by Lee Odden on Jan 3rd, 2007 in Blogging, Online Marketing, Pay Per Click, SEO, Search Engines

Editor: Here is the master list of search marketing blogs maintained weekly.
In the latter part of last year I had been sharing blogs that I came across and decided are worthy to add to my RSS reader. Topics of these blogs, as you might guess, concern search engines, search engine optimization, online PR and social media. I realize calling this a “must read” list is a bit ambitious, but I do have to say that if I had enough time to read them all, I would!

In the spirit of the new year, I thought I would share the OPML file as of January 3rd, 2007 of the 250 plus (and counting) SEO, SEM, social media and online PR blogs I try to monitor. There are quite a few gems in there but it’s nearly impossible to keep up with all of them. Even if you use Zap Reader.

In the process of revisiting each blog site and RSS feed, I have a few recommendations for bloggers:

  • Please make it easier to subscribe to your feed! Place an orange RSS icon high up on your page and don’t be afraid to use the word “subscribe” nearby. The RSS feed buttons tool can help you in this department.
  • Please add some “about” information to your blog. Without extra information about the contributor(s), there’s not as much credibility. You can still be anonymous, but add a little background info at least.
  • Take it easy on the AdSense. Too much AdSense above the fold, the less value you’re providing readers.
  • Post once in a while, will ya?! I know it’s not a top priority for many of the knowledgeable marketers out there, but think about how you can re-purpose other communications such as answering questions for prospects, customers or staff. Also, take notes when you have ideas and save them as blog post drafts. Add to them over time and soon you’ll be able to post full length articles (if that’s your thing) on a regular basis with a minimum time investment at one sitting.

Below is a collection of over 250 blogs covering search marketing with a few that venture into blogging, social media and new media public relations. This list is an output of my own RSS reader and it will update (add/remove) as I update the list of blogs and feeds that I track. I hope you find it useful.

The list will be maintained on an ongoing basis on the Search Marketing Blogs page. Here is the OPML file for your download/importing pleasure. (right click and save as)

Enjoy!

There is no way to get on this list by “submitting” or requesting. I must notice your blog, read it and like it. It’s totally subjective and not an attempt to be a comprehensive resource, but one the we’ve found to be useful at TopRank.

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Comments:

  1. The Only List of Search Marketing Blogs You’ll Ever Need | Marketing Pilgrim says:
    January 3, 2007 at 3:57 pm

    [...] If you’re too lazy to compile your own list of the best search marketing blogs out there, never fear. Lee Odden has compiled a list of over 250 blogs and is even kind enough to provide the OPML file. [...]

  2. Igor M. (BizMord Blog) says:
    January 3, 2007 at 4:00 pm

    Excellent list Lee. I can only imagine how much time this took.

  3. Joe Dolson says:
    January 3, 2007 at 4:08 pm

    Well…now, my only question is whether I _really_ want to download that OPML.

    Does it continue to be beneficial if you’re massively overwhelmed by the quantity of data?

    But seriously, this is a great list, Lee.

  4. Chris Winfield says:
    January 3, 2007 at 4:14 pm

    Unreal Lee! Thanks so much for compiling this!

  5. Lee Odden says:
    January 3, 2007 at 4:15 pm

    It is a lot of information. The OPML option allows you to start with a huge list and filter it out as you go. The reverse basically, of how it was built. :)

    Like any list, there may be a few blogs that people have never heard of before that could bring some great info.

  6. Chris Hooley says:
    January 3, 2007 at 4:58 pm

    I am sending my whole team here to grab that OPML file. Thanks for the great resource, and for putting my ole blog up there too. You rock Lee!

  7. Todd says:
    January 3, 2007 at 5:49 pm

    Great resourceful post Lee.

    Just wanted to give a quick shoutout for one that just started - Brian Mark (of toolbarn.com fame), who has had a lot of success with the “onebox” has just started oneboxer.com - should be a goodie, and is a great niche that most folks don’t focus that much attention on.

  8. kid disco says:
    January 3, 2007 at 6:01 pm

    Dang, Lee! That’s quite a comprehensive list! You should put them all in your blogroll… then, you may beat out Bill for having the king of all blogrolls! :P

  9. Lee Odden says:
    January 3, 2007 at 6:13 pm

    Good tip Todd, thanks.

    Ha, kid disco, that honor belongs to Bill!

  10. Kev says:
    January 3, 2007 at 6:27 pm

    Great list, you shouldn’t miss too much by reading each of those daily! :D

  11. Glen says:
    January 3, 2007 at 6:42 pm

    Was hoping to get on, but maybe next year ;)

    Great list!

  12. David Temple says:
    January 3, 2007 at 6:46 pm

    Thanks for the great list and for including mine. How long do you give someone that doesn’t post regularly til you knock them off the list? That should be a motivator.;)

  13. Lee Odden says:
    January 3, 2007 at 7:05 pm

    Hi Glen, you’re in the queue. We post new blogs every Friday!

    David, yes posting frequency is indeed a factor. We declined listing over 50 blogs because of no posts in the past 30 days or more. However, 2 weeks or more is a better indicator.

  14. Must Read Search Marketing Blogs .:. Joe’s Sem Blog says:
    January 3, 2007 at 7:43 pm

    [...] I am very pleased that Lee from the Top Rank Online Marketing Blog has considered this blog as a must read search marketing blog.

  15. Matt McGee says:
    January 3, 2007 at 7:54 pm

    Wow! My Bloglines is at about 160 feeds, which I thought was impressive. But that’s nothing compared to this! Thanks for putting this together, Lee. Thanks for including my blog. I think by the time I’m done checking out all the new blogs here I might be up at 250+, too. :) Great, great stuff. Thanks again.

  16. Patrick Schaber says:
    January 3, 2007 at 8:55 pm

    Lee - this is unreal! Thanks for all the hard work you and your team put into this. It sure will make it easier for all of us to find each other. I also appreciate being included in the list! Thank you.

  17. Balazs Balint says:
    January 3, 2007 at 9:37 pm

    Not bad list:) I hope I will have enough time to read (just 1/50 of the list :)). But one of my favourites is missing: http://www.toprankblog.com I know that it is quite far away from online marketing, but the most fruitful thing if you can find trends in one field to apply it in another field. That is why I read it. That blog doesn’t give comprehensive posts, but highlights some intresting points (mainly offline markeing related) which makes me think about offline trends, that can affect online trends and gives new ideas.

  18. Cre8pc on Usability & Holistic SEO Teaching Myself a New User Testing Trick » says:
    January 3, 2007 at 9:43 pm

    [...] I reminded everybody in my house about the “lovely and super smart” part, just in case they happened to forget. This latest blog post, from Lee Odden Must Read Search Marketing Blogs, is the king of researched lists. Impressing a Teenager [...]

  19. Ann Handley says:
    January 3, 2007 at 9:54 pm

    Lee — Wow…that is a serious blog addiction you’ve developed there. WOW!

    Thanks for including all of us at the Daily Fix — much appreciated.

  20. Search Marketing Blog List · SEO Buzz Box says:
    January 3, 2007 at 10:19 pm

    [...] Lee Odden had his people put together a massive list of search marketing blogs. [...]

  21. Capture the Conversation Internet Marketing Blog says:
    January 3, 2007 at 10:25 pm

    An Excellent List of Must Read Search Marketing Blogs…

    Today, to help kick off the new year, Lee Odden over at his Online Marketing Blog has posted an OPML file containing over 250 “must read blogs” dealing with the subjects of search engines, SEO, online PR, and social media…….

  22. Cygnus says:
    January 3, 2007 at 10:52 pm

    Lee,

    That is a rather thorough list you have there; how often do you find yourself updating it?

    For a while I tried to read absolutely everything that was written, but found (as you must have) that quite a bit is regurgitated and re-branded from opinion -> fact -> religion. That said, I’ll definitely have to pick through your list on a couple I haven’t read in a while, just in case.

    Good luck to you in 2007.

    Cygnus

  23. Christer Edwards says:
    January 3, 2007 at 11:07 pm

    I think that definitely crosses the line into information overload! Thanks for the list though, its nice to find new reading from time to time.. even if I don’t keep the entire list.

  25. Toby says:
    January 4, 2007 at 12:44 am

    Lee - It’s an honor to be included in your reads. Guess I should add you to mine now .. only kidding .. you’ve been on my Bloglines for ages ;-) Seriously, this is a great resource. Thanks for the post.

  26. Go Forth and Read! » Small Business SEM says:
    January 4, 2007 at 12:55 am

    [...] At this moment I’m monitoring 160 feeds in my Bloglines account. I thought that was a lot … until today. Lee Odden has posted the list of 249 blogs in his feed reader, and he puts all 249 on a list called Must Read Search Marketing Blogs. [...]

  27. shoemoney says:
    January 4, 2007 at 1:10 am

    great list lee!

  28. Robyn Tippins says:
    January 4, 2007 at 1:53 am

    Thanks for the inclusion Lee. It’s an honor to be in this list :)

  29. Ged says:
    January 4, 2007 at 5:32 am

    Here’s another:

    http://www.etre.com/blog/ (a “usability, accessibily and findability blog”)

  30. 250 Blogs for your Feed Readers (Marketing) says:
    January 4, 2007 at 5:42 am

    [...] Lee Odden, over at Top Rank Blog, has posted about 250 ‘must read’ search marketing blogs. The list of course is a long list, so we will keep credit to Lee by posting the link instead of posting the list ourselves, but we thought we would add some blogs we feel deserve to be on a ‘list’, some may be on Lee’s list and some may not (in no particular order): [...]

  31. Lee Odden says:
    January 4, 2007 at 8:14 am

    Thanks for all the comments guys!

  32. st0n3y says:
    January 4, 2007 at 9:39 am

    That certainly is a lot of reading each day! Picked out a few that looked interesting and that I’m not already reading.

  33. Navneet Kaushal says:
    January 4, 2007 at 10:02 am

    Thanks Lee . You have done a wonderful job by providing a comprehensive list of current SEO blogs. It would be highly helpful for anyone concerned with SEO.

  34. Brian Clark says:
    January 4, 2007 at 11:02 am

    Thanks for the mention Lee, and the list itself. I’m putting this one over on Delicious for now. ;)

  35. Chris Hooley says:
    January 4, 2007 at 11:12 am

    Good call Brian. We should all bookmark this now!

  36. Kate Zimmermann says:
    January 4, 2007 at 11:12 am

    I think my RSS subscriptions just doubled with your opml file. It’s a terrific list though, I sent it around to everyone at Reprise Media.

    One more I’d recommend: Marketing.fm

    Thanks!

    Kate

  37. Speaking of Search Engines… | Copyblogger says:
    January 4, 2007 at 11:28 am

    [...] Lee Odden of the Online Marketing Blog has put together a fantastic resource list of his Must Read Search Marketing Blogs, and has provided an OPML file so you can download all 250 plus feeds into your reader. As much as I love RSS, the thought of that many new feeds at one time gives me the willies, yet this is definitely a bookmarkable resource for later perusal. [...]

  38. Lee Odden says:
    January 4, 2007 at 11:30 am

    Ha, thanks Brian and Chris. MUCH appreciated. :)

    If you’re in the mood, try #11 for the OMB at:
    http://www.kbcafe.com/rss/?guid=20070102083807

    Cheers!

  39. Helen says:
    January 4, 2007 at 11:36 am

    This is a really useful and comprehensive list! And thanks for the inclusion… it’s an honour to be included.

  41. SEO Dance » Blog Archive » List of Search Marketing Blogs from Lee Odden says:
    January 4, 2007 at 12:13 pm

    [...] List of Search Marketing Blogs from Lee Odden January 4th, 2007 by SEO Dance If your New Year’s Resolution is to add more SEO/SEM blog feeds to your RSS reader, thank Lee Odden for his compilation of must-read search marketing blogs. [...]

  42. David Wallace says:
    January 4, 2007 at 12:28 pm

    Awesome list, Lee. Will blog and link to it in my weekly summary. Thanks for including mine. I would Digg it but…. ;-)

  43. Didier Bizimungu says:
    January 4, 2007 at 12:30 pm

    Wow thanks so much for adding me to the list Lee.

    Thank You