TopRank Online Marketing
Lee Odden

Small Business Marketing Book

By Lee Odden     Blog Marketing, Online Marketing


My blogging and marketing friend, John Jantsch has been providing practical marketing advice to businesses large and small long before I ever started blogging. Actually, it was in part because of John that I started contributing to AllBusiness.com and Business Blog Consulting.

John has long been a trailblazer at using blogs as a marketing tool via Duct Tape Marketing blog and I will readily admit, I have watched John for quite a while to learn his methods of blog promotion. A marketer’s marketer, John’s advice has been highly valuable as we’ve grown our small business.

Many small businesses find the task of marketing a difficult one and it’s that challenge that led John to write his new book, “Duct Tape Marketing ‚Äì The World‚Äôs Most Practical Small Business Marketing Guide”. John recently sent me a review copy and I thought I’d share a brief description of it.

In case you’re not familiar with John Jantsch, he has been mentioned many prominent business publications including: Inc, Entrepreneur, Fortune Small Business, and Business Week. His blog and web site were named a Forbes favorite for small business and marketing and he’s won Marketing Sherpa’s best blog on small business marketing for several years in a row.

Needless to say (oops, I’ve already said it) John is a reputable guy and a smart marketer.

The Duct Tape Marketing book is broken into three sections:

  • The basics of gaining customer trust ‚Äì Defining ideal clients and creating a core marketing message
  • Duct Tape Marketing system components, small business advertising, referral marketing and public relations
  • Create a powerful marketing plan and the actions to go with it

The book also does a good job of dispelling a lot of the marketing hocus-pocus that challenges so many small businesses by offering marketing advice in a practical and straight forward way. Even search marketers need help with marketing (I know, my PR/marketing has been hired by a few) so check out John’s book at Amazon: Duct Tape Marketing.

(I was not paid to write this mini-review nor are there any affiliate links – it’s a great book!)


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