TopRank Online Marketing
Lee Odden

Crowdsourcing This Way Cometh

By Lee Odden     Dark Side of SEO, Online Marketing, Social Media

I haven’t had the chance to write about any “dark side” social media stuff in a loooooong time. But today I caught wind of “Subvert and Profit” (blog) and they make no bones about their intentions. The opening paragraph sets the tone:

“Content-pushers and social bookmarkers rejoice! The democracy of web 2.0 is about to get a major dose of capitalism as the crowdsourcing revolution begins. This revolution will bring you money, should you choose to embrace it. Subvert and Profit, our brand new site, is leading the charge.”

Apparently they’re starting with Digg and plan to move on to other social news and bookmark services. Advertisers pay $1 per Digg and diggers get paid $.50 per Digg. Oh my, this is pure capitalism alright, of the super spam sort.

My question is, do social media communities bring this kind of thing on themselves? Is this sort of thing the inherent flaw in giving editorial discretion to the “profile hierarchy” of a social community?


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