TopRank Online Marketing

Lee Odden

Five Reasons Why I Blog

Posted by Lee Odden on Apr 5th, 2007 in Blogging, Online Marketing |

I haven’t participated in a blog meme for a while so Andy Beal who was tagged by Nathan who was tagged by Randy went and tagged me, so here goes:

  1. Like Andy, I started blogging (Dec 2003) as a way to save information, comment on it and share with coworkers.
  2. Blogging is a fantastic marketing tool. Our biggest clients ($30bn to $80bn) had read our blog for several months and then called to do business. What’s not to like about that sales cycle?
  3. Blogging is a great connector for both online and offline social networking. People read our blog, say hi at conferences and many of those turn into friendships or business relationships. I also always mention our blog when I meet people offline or in interviews which often turns them into RSS subscribers.
  4. Blogging is a great way to flush out article content and a way to practice presentations. I often take 300 word blog posts and turn them into a 1000 word article. I’ve also found it useful when creating a brand new presentation for a conference, to blog what I’m going to talk about as a way to gel ideas that I want to present.
  5. Blogging provides a way to vent professionally. I’m not much of a cat poster, but I don’t mind a good rant once in a while as a way to get others’ opinions about a certain topic.

OK, I’ve done my five, now who to tag….

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  1. Tag me next time Lee, I get bored ;)

  2. Hey Glen, consider yourself tagged!

  3. note to self throw heavy object at Lee next week for exploiting my viral meme weakness ;-)

  4. [...] Don’t blame me, blame Lee [...]

  5. Like with the last meme that came through the SEO blogosphere, I am tracking the growth of the “Why I blog” meme through a blog tag tree (like a family history tree). This makes it easy to know who has been tagged already, and to get to everyone’s answer really easy.

    http://www.soloseo.com/why-blog-meme.html

    Enjoy!

  6. Hi Michael, that’s very cool - thank you.

  7. [...] Online Marketing Blog: Five Reasons Why I Blog “2. Blogging is a fantastic marketing tool. Our biggest clients ($30bn to $80bn) had read our blog for several months and then called to do business. What’s not to like about that sales cycle?” [...]

  8. [...] Five Reasons Why I Blog [Hijacked from Online Marketing Blog] [...]

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