Lee Odden

Five Reasons Why I Blog

Lee Odden     Blogging, Online Marketing

I haven’t participated in a blog meme for a while so Andy Beal who was tagged by Nathan who was tagged by Randy went and tagged me, so here goes:

  1. Like Andy, I started blogging (Dec 2003) as a way to save information, comment on it and share with coworkers.
  2. Blogging is a fantastic marketing tool. Our biggest clients ($30bn to $80bn) had read our blog for several months and then called to do business. What’s not to like about that sales cycle?
  3. Blogging is a great connector for both online and offline social networking. People read our blog, say hi at conferences and many of those turn into friendships or business relationships. I also always mention our blog when I meet people offline or in interviews which often turns them into RSS subscribers.
  4. Blogging is a great way to flush out article content and a way to practice presentations. I often take 300 word blog posts and turn them into a 1000 word article. I’ve also found it useful when creating a brand new presentation for a conference, to blog what I’m going to talk about as a way to gel ideas that I want to present.
  5. Blogging provides a way to vent professionally. I’m not much of a cat poster, but I don’t mind a good rant once in a while as a way to get others’ opinions about a certain topic.

OK, I’ve done my five, now who to tag….

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About Lee Odden

@LeeOdden is the CEO of TopRank Online Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.