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Archive for May, 2007


Lee Odden

What’s Old is New: Web Site Marketing Tips

Lee Odden on May 21st, 2007     Link Building, Online Marketing

In the late nineties, the current search marketing buzz words, “link bait”, “social media”, “search engine PR”, etc were nowhere near the lexicon of web masters tasked with promoting web sites. Sage advice of the day centered on evangelizing the internet as a channel first, and then focusing on web sites as the vehicle.

The logical question of, “How do I get people to visit my web site” from new web site owners would come up and advice often centered around using familiar marketing principles for web site promotion. For example, telling site owners to print their web site address wherever they were printing their phone number: on business cards, signage, direct mail and collateral, stationary, advertisements and even including it in hold music.

Lee Odden

Links for Charity

Lee Odden on May 18th, 2007     Online Marketing

Some company web sites might like to characterize themselves as in need of charity, but that’s not what this post is about. Andrey Milyan has tagged me in a Charity Link Meme started by Skitzzo over at SEO Refugee. This is a timely meme as I’ve had a draft blog post sitting in my WP admin called “Alturistic Search Marketers” for a few weeks now.

Here are my five charity links:

And here are the people I’m tagging:

Lee Odden

Search Marketing Blogs Update 051807

Lee Odden on May 18th, 2007     BIGLIST SEM Blogs, Online Marketing

With a bit of housecleaning, the big list of search marketing blogs has been trimmed down! Nearly 100 blogs were removed from the list this week. Removals were based on blogs that have not updated in the past month. This week’s additions include:

  • AdGeek – Direct response copywriter Jeff Horsager offers a nice mix of marketing, optimization, email marketing and social media with an eye towards metrics and analytics. “If it can be measured, it can be improved.”
  • Semfire – Based in Queensland Australia, Christine Parfitt writes mostly about paid search with some natural optimization as well.
  • agerhart – Andrew Gerhart, the Director of SEO for Primedia Automotive, writes about in-house SEO issues, optimization, web 2.0 topics and search engine news.
TopRank Online Marketing

Google Reader Tip: Show Only New Items

TopRank Online Marketing on May 17th, 2007     Blogging, Google, Online Marketing, RSS

If you’re an active feed reader, you may feel a bit overwhelmed by the number of feeds in your reader at times. An easy way to slim down the number without removing any, is to show only feeds that have new posts.

If you’re using Google Reader, click on the Show: updated link. This will then hide any feeds and folders that don’t have something new to offer. Plus, as you read through feeds, once you have all items marked as read, they disappear from the sidebar. Not only does it make you feel a bit better about the number of feeds you track but it also helps those that have unread items stand out a bit more.

Google Reader 1

Lee Odden

WordPress 2.2 Upgrade Success

Lee Odden on May 17th, 2007     Blogging

Wordpress UpdateBloggerDesign just took the plunge and upgraded to Wordperss 2.2 (from 2.1.3). It was simple and easy, just as it should be. Going from 2.1.x to 2.2 isn’t as big of a deal as going from 2.0.x to 2.1 (or 2.2) is.

The biggest update I saw was the hook for WYSIWYG support in a future version of Safari. This will make a lot of Safari users happy. Of course, it’s in an up-coming version of the browser. My guess is that Safari in Mac OSX 10.5 (aka Leopard) will be a nice upgrade. Can’t wait!!

WordPress 2.2 also claims it’ll protect the user from activating a plugin or making edits that will break the blog. So far, I’ve activated a plugin that broke the plugins page so it didn’t protect me from that. I’m not sure what I’m being protected from yet.

Lee Odden

Google Searchology

Lee Odden on May 16th, 2007     Google, Marketing Industry News, Online Marketing

searchology1.jpg

I just had a chance to watch part of the webcast of Google’s Searchology presentation with Marissa Meyer, Craig Silverstein and others.
Software Engineer Ben Gomes talked about PageRank:

searchology-pagerank.jpg

Kerry Rodden talked about usability testing:

sesarchology-eyetracking.jpg

and the various Google search products were also discussed.

searchology-hotelsearch.jpg

Danny lists links to live blogging of the event from TechCrunch and AppScout.

While there were hints by a few blogs that have been talking about Searchology day that an announcement of some sort would be made, my “in and out” viewing of the web cast did not catch anything in particular. However, if something of note was presented, I’m sure Search Engine Land will cover it.

Lee Odden

WinJournal – New Windows Desktop Blog Client

Lee Odden on May 16th, 2007     Blogging

WinJournalMariner Software is getting ready to release their new blogging client called WinJournal. If you’ve used a Mac, then you may be familiar with MacJournal. Well it’s the same idea, just for Windows users.

WinJournal aims to bring journaling, blogging and podcasting into one application. Its blogging capabilities tie into MovableType, TypePad, WordPress, Live Journal, Blogger and Windows Spaces. You can even publish your entries to a web server via FTP. Not sure if that includes an RSS feed or not, but it does sound like a great option. Or you can just use WinJournal write your own entries that don’t get published.

Lee Odden

Final Five for $10,000 SEM Scholarship

Lee Odden on May 16th, 2007     Marketing Industry News, Online Marketing

Andy Beal at Marketing Pilgrim has announced the five finalists in the 2007 SEM Scholarship Contest. There were 20 entrants, each tasked with finding ways to attract the most unique visitors to their article hosted at the MP blog using any combination of SEO, PPC, social marketing, word-of-mouth, etc in 4 weeks.  Out of those participants, the following articles made the cut:

Lee Odden

Quick Links 051507

Lee Odden on May 15th, 2007     Marketing Industry News, Online Marketing

Here are a few new items plus some things I’ve been meaning to link to for a while that may be of interest:

ISEdb launches Digg style news site for search marketing:  ISEdb Scoop.

Check out Jeremy Shoemaker’s AuctionAds

Videos of all Search Insider Summit sessions

Danny defending SEO (again). I’ve seen Danny do this in comments on other blogs and you have to appreciate the effort he puts into standing up for our industry.

SEOmoz Web 2.0 Awards Part Two – master link baiters practicing what they preach. Since so many web 2.0 sites offer profiles with links to web sites/blogs, this is a handy list to mine for profile link building opportunities.
Future Now in combination with a development partner has launched a Google Website Optimizer plugin for WordPress along with 6 other GWO resources.

Lee Odden

Five Things You Didn’t Know About Accoona

Lee Odden on May 14th, 2007     Online Marketing, Search Engines

Due to the generous networking opportunities at last week’s conference, it was easy to meet a variety of people even though the event was fairly small. One person I met was John Fernandez from Accoona. You may remember Accoona from their launch event with past President, Bill Clinton. I hadn’t heard a whole lot about Accoona lately and was interested to hear their take on running a search engine in a Google dominated world.

There were enough things going on with Accoona that I challenged John to write up five things you don’t know about Accoona and I’d post it to OMB. John came through and so now I am as well.

Lee Odden

SEO Title Tag – Customize Your Title Tags

Lee Odden on May 14th, 2007     Blogging

SEO Title TagThe SEO Title tag is a plugin that I’ve known about for a while, but never messed with. Boy was I missing out.

What SEO Title Tag does is add the ability to customize your blog’s title tags per post. No longer are they tied directly to the post title. You can customize almost any title tag across your blog giving your site a possible edge in search engines.

One can customize individual posts, categories or pages. The default WordPress title tags are OK, Optimal Title makes them better, SEO Title Tag makes them into whatever you want them to be.

There is also the ability to customize the separator, create a shot blog name to show on post pages, remove the blog name from post pages, use category descriptions as titles on category pages and tie the Title tags into UTW (Ultimate Tag Warrior).

Lee Odden

More Google SERPs Testing

Lee Odden on May 13th, 2007     Google, Online Marketing

Normally when related queries are suggested after doing a search on Google, they appear at the bottom of the search results page (SERP). I noticed this weekend Google is testing the display of other Google categories as well as related search queries above the right side column ads. (Outlined in red)

Google Related Suggestions

The example above shows a link to Google Products. However, other keyword queries generate links to other Google search products: Google News, Scholar, Blogs, Books, Video, etc. I am only able to create these results on Firefox using Google, not via MSIE or Opera browsers.

What does this mean for search marketers? Not a whole lot. But if Google started using the top right screen real estate to start showing links to more information, it could present secondary promotion opportunities in the same way that OneBox results do.

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