TopRank Online Marketing

Lee Odden

Search Insider Summit Videos

Posted by Lee Odden on May 8th, 2007 in Interviews, Marketing PR Conferences, Online Marketing, Search Industry News, Search Insider Summit, Video Interviews |

We are all about the social media on this blog and our coverage of conferences with interviews, photos and below a few videos.

Here is the programming chair of the conference, David Berkowitz talking about how this is the biggest Search Insider Summit yet as well as the kinds of topics that drove the programming ranging from innovative search technology to click fraud to mobile marketing.

I also caught up with Cam Balzer of GoogleClick Performics :) oops, I mean DoubleClick Performics. As tempting as it was to ask Cam about Google’s acquisition of a company that provides natural and paid search marketing services, I kept it PC.

Cam moderated a competitive intelligence panel and he shares his insights about CI for ROI versus branding campaigns and does provide a well coached answer about Google/DoubleClick. You’ve got to love that media training.

More video interviews on the way Wed and Thursday!

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  1. [...] Both David Berkowitz of 360i and Cam Balzer from DoubleClick Performics were good sports and succumbed to brief video interviews which you can view over at Online Marketing Blog. [...]

  2. [...] This session featured Patrick Lopez from iCrossing, Tom O’Grady from AdGooRoo, LeeAnn Prescott from Hitwise, Matt Roche from Offermatica and moderation duties were handled by Cam Balzer from DoubleClick Performics, who I interviewed early in the conference. [...]

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