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Lee Odden

Yahoo Panama Recent Upgrades

By Lee Odden     Marketing Industry News, Online Marketing, Search Marketing, Yahoo

Yahoo Panama is on the upgrade path today with several new features to help advertisers streamline account management:

Move/copy keywords: You can now move and copy keywords from one ad group to another without doing the copy/paste/delete thing. On the Ad Group page under the “Campaigns” tab, you’ll now see a “Move” button which will allow you to move or copy keywords from one ad group to another ad group.” Note that there is still a 1000 keyword limit per ad group.

Streamline keyword selector tool: Yahoo now provides an estimate of the monthly searches on each keyword suggested. This provides more detailed information on the traffic that this keyword may be able to generate. As before, you can select the keywords you wish to add by clicking the box next to the suggestions and clicking “Add Keywords.”

Ad writing help guide: When creating ads, you’ll be able to preview ads that appear in search results for your selected keywords.

Panama is catching up to Google AdWords in features pretty quickly. What has your experience with Panama been so far?


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