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Archive for September, 2007


Lee Odden

BIGLIST Search Marketing Blogs Update 092807

Lee Odden on Sep 28th, 2007     BIGLIST SEM Blogs

SEO Blogs

What a crop of tasty SEO blogs we have for you today! Why bother working, when you can dig into some fine SEO reading? Heck it’s Friday, right?  Enjoy!

  • Ask the SEO Guru – Bob Massa of SearchKing fame spells it out for you in plain English with comments like, “I don’t do SEO. I do online business development, with traffic generation being one part of that” and content like, “The Basic Concepts of SEO“.
  • Clickfire Blog – Emory Rowland blogs about Google, webmaster issues, SEO and related topics.
  • Shylock Blogging – Alexandru or “Alex” blogs about making money online which means the nitty gritty of site promotion.
  • PalatnikFactor – Pablo Palatnik blogs SEM. SEO. Social Media. Branding. Marketing and News.
Lee Odden

SEO Developments, Challenges and Tactics

Lee Odden on Sep 27th, 2007     Business of SEO, SEO, SEO Tips

UK based e-consultancy holds periodic round tables meetings with agency and client side search marketers to discuss issues in the industry with a report published afterwards. The most recent September report, which highlights a number of search engine industry developments, SEO challenges and tactics motivated me to write this post. Many of the issues in the report are on the minds of in-house and agency marketers world wide.

Here are a few of the issues discussed and my own thoughts as they relate to each with a nice little rant at the end:

Lee Odden

Ten Tips for Lead Generation Landing Pages

Lee Odden on Sep 27th, 2007     Guest Posts, Online Marketing, Search Marketing

Editor’s Note: The next in our series of guest posts from SEM professionals comes from Jon Miller, VP of Marketing at Marketo. Marketo is a client of TopRank Online Marketing and provides B2B marketing automation software in the form of pay per click management, landing page optimization and integration with salesforce.com.

jon-miller-marketo.jpg

With Jon’s B2B software marketing expertise, excellent work both on his blog Modern B2B Marketing and as a contributor on Search Engine Land, I asked if he could write up a guide for search marketers that would provide actionable advice for readers on the topic of landing pages.

Perhaps the largest difference between business-to-consumer (B2C) and business-to-business (B2B) pay-per-click is that the post-click goal for most B2B marketers is to capture a lead, not make a sale. This means that B2B companies must focus on converting clicks into leads as much as they focus on getting clicks in the first place.

Lee Odden

Great New Features in WordPress 2.3

Lee Odden on Sep 26th, 2007     Blogging

Wordpress 2.3Well it’s out, WordPress 2.3 has hit the internet and it packs a few great new features along with internal code cleanup and bug squashing. Here are a few of the highlights to the release.

1) Advanced Editor
The WYSIWYG editor evolves and now includes eleven new ‘advanced’ functions. Just hit the little colored squares icon on the right of the main toolbar and you’ll get the additional buttons.

WYSIWYG WordPress 2.3

Included are:
Format dropdown for header tags.
Underline
Align Full
Text Color
Paste as plain text.
Paste from Word. Fixing my previous complaint.
Clear Formatting.
Clean Up Code. OMG I think I’m in love.
Special characters.
Undo and Redo.

Lee Odden

Ditch Digg for Pligg

Lee Odden on Sep 25th, 2007     Blogging

Drop Digg for PliggEverybody loves the social media site Digg, or they think they do. It happens to be the social news site that everyone wants to get on because of it’s history, possible traffic and exposure that can come from it. However, Digg is not good for a lot of industries. Instead, look for a Pligg site that is a better match for your news.

What’s Pligg? Pligg is an open source social news & voting software. Basically Digg. Anyone can download it for free and install it on their servers. Sites are popping up all over the internet that are like Digg, only targeted to different topics. This means that their users may be a better match for your stories and you may have better success with a Pligg powered site than Digg.

Lee Odden

Email Marketing Tips

Lee Odden on Sep 24th, 2007     Email Marketing, Online Marketing, Other Events

One of the most effective online marketing services TopRank Online Marketing implements for clients in addition to SEO and public relations is email marketing. Within our direct and email marketing practice there are several, very talented people responsible for this success. This article outlines some of the “whys” and high level “how to’s” of implementing a successful email marketing program.

In today’s ever changing and evolving world of blogs, IM, social networks and consumer disdain towards traditional advertising, it is a wonder how any marketing message reaches its intended audience. After all, each marketing message distributed is competing for the attention of its recipient with a multitude of other communication vehicles every second of the day.

Lee Odden

BIGLIST Search Marketing Blogs Update 092107

Lee Odden on Sep 21st, 2007     BIGLIST SEM Blogs

SEO Blogs

See how committed we are? The BIGLIST is updated even though I’m on vacation this week. OK, it’s not an overwhelming list, just one:

Regular blogging will resume next week when I’m back from vacation.

Jolina Pettice

Navigating a Marketing Dead End

Jolina Pettice on Sep 20th, 2007     Email Marketing, Online Marketing

A few months ago my husband and I were spending our free time cruising dealership lots after the dealerships had closed researching cars. However, we kept running into dead ends with dealerships who close their lots in the evening hours. Some of you might be thinking, “Why not shop for cars after hours online?”. We did that but still wanted to see for ourselves.

This got me thinking about how much business a dealership might be losing by not letting people cruise the lots in the off hours. We certainly didn’t take the time to go back to the dealerships during business hours, we just assumed they didn’t have what we wanted and kept on searching.

Lee Odden

Serendipity of Web Awards, Cirque du Soleil and Upcoming Speaking Gigs

Lee Odden on Sep 19th, 2007     Marketing PR Conferences, Online Marketing, Other Events, Pubcon, TopRank Agency News

This week will be some light blogging for me as I’ll be on vacation for the rest of the week. We decided it would be a Cirque du Soleil – fest so where better to go for that than Las Vegas? We’ll see 3 of the Cirque shows there so hopefully it will satisfy any urges for peculiar French inspired circus acts for a while.

While in Las Vegas it’s possible, but unlikely, we’ll run into some of the search marketers speaking at the Shop.org conference. In fact, there’s one session on link building with Stephan Spencer and Eric Ward who I am speaking on the same topic with at the DMA07 show “Desperately Seeking Links” in Chicago Oct 16. Other SEMs on the Shop.org linking panel include Neil Patel from ACS and Rebecca Kelley from SEOmoz.

TopRank Online Marketing

ONLINE POKER or The Marketing Folly of Using Highly Popular Yet Unrelated Keywords to Drive Online Traffic

TopRank Online Marketing on Sep 19th, 2007     Keyword Research, Online Marketing, SEO

cards.jpg
Early in my marketing career I sold classified advertising for a large and influential alternative weekly newspaper in the Twin Cities.

A true benefit of this job was experienced by friends of mine, met through occasional dabblings in the local comedy scene, who turned to me to get the word out about an upcoming show via a line ad on our back page.

Anyone familiar with an alternative news weekly’s back page is certainly no stranger to the type of ad typically represented there. Without providing too much in the way of detail, let’s just say that anyone – ANYONE – will say anything – ANYTHING – just to get found.

It was this type of environment that fostered a good friend’s idea for an ad regarding his upcoming sketch comedy show – which appears word for word, minus identifiable info, below:

Lee Odden

What’s your blogging KPI?

Lee Odden on Sep 18th, 2007     Blogging

Blogging KPILooking at the success of a blog can be done in many ways and you should have a clear understanding of what you want out of the blog in order to get to those results. Here are a few blogging key performance indicators.

Self Satisfaction
This is great goal. Some people do really just post for the fun of it. They are not concerned with readership, money or anything like that. They just post because they want to. However, this goal usually becomes obsolete after a while. Eventually, you wonder why you’re blogging.

Lee Odden

Interview with Chris Sherman of Third Door Media

Lee Odden on Sep 17th, 2007     Interviews, Search Marketing Expo, Spotlight on Search


Spotlight on Search Interview with Chris Sherman, Executive Editor, Search Engine Land

Chris Sherman
Photo Credit Liana Evans

Online Marketing Blog is very fortunate this week to have a special interview with Chris Sherman, Executive Editor at Search Engine Land and long time observer/analyst/practitioner/advocate in the search engine marketing industry. Chris has been a instrumental influence in the growth of the search marketing industry with his 10+ year old search consulting practice, past involvement with Search Engine Watch and Search Engine Strategies as well as his new role as Executive Editor at Search Engine Land, running the Search Marketing Now webcasts and helping to program SMX conferences.

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