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Lee Odden

Google DoubleClick Deal Good to Go

By Lee Odden     Google, Marketing Industry News

At the SIS conference last week there were a number of DoubleClick employees in attendance. In fact, I sat next to Cam Blazer during dinner one night and any speculation or questions about Google and the acquisition approval from the FTC had to be answered with a “We’ll have to see” sort of answer.

Well, now the Google DoubleClick deal is official and the news is lighting up the web.

I for one, would love to get a few questions answered, like “How does it work for a search engine to own an agency that provides PPC and SEO services like DoubleClick Performics?”


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