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Lee Odden

Pubcon Session: Press and Public Relations Campaigns

By Lee Odden     Online Marketing, Online PR, Press Release Optimization, Pubcon, Public Relations

SEO PR Tactics Measurement

The last session of the day for me was “Press and Public Relations Campaigns” with Robin Liss of and Joe Beaulaurier from PRWeb. Moderation duties were scheduled to be handled by Brett Tabke but were switched at the last minute to Melanie Mitchell, VP of SEO/SEM at AOL. Sorry Brett, but I don’t think anyone had a problem with the switch. :)

Robin presented a case study for a promotion on the iPhone her site did using multiple channels including Digg and a YouTube video that went viral. Joe presented the multiple media format press release options offered by PRWeb.

I talked about what kinds of public relations content can and should be optimized as well as 3 SEO PR tactics: press release optimization, blog powered media room and social media relations. I also presented 3 different sets of optimized PR metrics including social media analytics, pickups and links, traffic and conversions.

I don’t think there were any live bloggers in the session, so in case you missed out, click on the image above to view my presentation hosted at slideshare.


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