Lee Odden

User Data, Mobile Explosion, Death of SEO – SEM Trends in 2008

Lee Odden     Online Marketing

We recently ran a Reader Poll asking what the hot search marketing trends will be for 2008. The new year is here and we now have good enough sample of votes cast (78) to share what Online Marketing Blog readers are thinking:

 What will be the big stories in search marketing in 2008?

* Heavier Integration of User Data and Personalized Search in Standard Results (21%)
* Mobile Search Explodes (15%)
* Death of SEO as we know it (13%)
* Social Media Marketing Explodes (12%)
* Social Media Marketing Jumps the Shark (8%)
* Google Winning/Losing Market Share in a Big Way (6%)
* Social Networks as Search Platforms (6%)
* Record Search Marketing Budget Levels (5%)
* Increasing Searcher Sophistication (4%)
* New Paid Search Channels (4%)
* Search Engine Consolidation (3%)
* Death of Universal Search (3%)
* “Real” Solutions to Click Fraud (1%)
* Search Marketing Agency Consolidation (0%)

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About Lee Odden

@LeeOdden is the CEO of TopRank Online Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.