Online Marketing Blog

Great responses to some common questions, but I really love Adam’s balanced response on the “sculpting PageRank” issue. My only concern is that if Google isn’t going to provide tools to help people manage PageRank then it should be much more firm in discouraging attempts to sculpt PageRank.

Since Webmasters don’t know what their PageRank actually is and have no way of determining how their linkage affects it, it would be insane for anyone to try to sculpt PageRank.

Great interview, Lee. That’s good insight from Adam on the duplicate content issue. I run into it all the time with press releases and other features I write that are eventually syndicated.

BTW, I listened to your 12/12 interview with Jon Jantsch on the Duct Tape Marketing podcasting…one of the most useful podcasts I’ve ever heard!

Great interview. I was particularly interested in Adam’s comments on sculpting internal pagerank. It’s something I have been experimenting with, but after this interview and monitoring my serps/traffic over the past couple of months I am having second thoughts.

Adam’s comments on Flash are really interesting, I had stopped adding Flash NoScript to my web-sites, I didn’t realise that Google actually look for this code to counter your flash movie.

I found Adams comments really helpful. Although I am already doing much of what he talked about, it really is nice to hear his validation. I think the video was interesting and entertaining and I would look forward to any more Adam Lasnik videos. I think that Webmaster forums are indeed a good source of information, but contain some misinformation, as well. Adam is articulate and I look forward to viewing anymore of his work.

The best thing about Adam is how well he communicates and how helpful he is. Everytime I meet him its a pleasure. By the way, for all the people who are anti sculpting, note that he said that Google WILL NOT frown upon the practice. So if it takes 5 minutes to add a couple no follows to your double click adds or your secure server banner that exists in your global footer, its probably worth doing. If you start getting crazy and doing one offs page by page, that’s where the amount of energy required is more than the payoff.

I guess I worried about PageRank Sculpting (did not know it was called this way) too much. We are just finishing a project on our website to nofollow secondary links. Not much effort, but anyway…
I guess I should focus more on how deep content is on our website.
Hm, it’s interesting how much one video can change your SEO strategy.