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Archive for April, 2008


Lee Odden

Update: Top SEO Blogs by RSS Subscribers

Lee Odden on Apr 29th, 2008     BIGLIST SEM Blogs, Blogging

Online Marketing Blog manages a list of over 500 search marketing blogs called the BIGLIST, but it’s not ordered other than alphabetically. A year ago I took a sample of SEO and SEM blogs that were publishing Feedburner counts and posted a list ranked by the number of RSS subscribers. Below is a re-ordered list of search marketing blogs by RSS subscribers as of today:

Matt Cutts

Search Engine Watch

Search Engine Land

SEOmoz

Search Engine Roundtable

Search Engine Journal

Online Marketing Blog

Search Engine Guide

Pronet Advertising

Marketing Pilgrim

Graywolf’s SEO Blog

Get Elastic

SEO Scoop

BlogStorm

Small Business SEM

Lee Odden

What Conferences Are You Attending?

Lee Odden on Apr 29th, 2008     adtech, DMA Annual Conference, Interactive Marketing, Marketing PR Conferences, Online Marketing, PR Conferences, Pubcon, Search Engine Strategies, Search Marketing Expo

Facebook Marketing Panel Web 2.0 Expo

Jeremiah Owyang posted recently asking his readers what conferences they would be attending in the coming months and I thought that would be a great question for Online Marketing Blog readers as well.

Over the past 3 years we’ve been focused on search marketing conferences but have expanded more into direct marketing, interactive and PR. We’ll continue that trend the rest of this year but with more conferences outside of search as our online marketing agency evolves.

Conferences that I’m attending in the coming months include:

Lee Odden

A Web 2.0 Conference Day – Wrap Up

Lee Odden on Apr 27th, 2008     Marketing PR Conferences, Online Marketing, Web 2.0 Expo

There are a few additional photos from Web 2.0 Expo that I wanted to share and so I took some creative license with the timing of some of the events to tell the story of a typical conference day.

The first day of a conference for me typically starts out with registration:

Web 2.0 Expo Registration

A stop by the speaker/press/blogger room then rolls into keynote presentations from industry leaders and news makers like these:

Jonathan Schwartz Tim O'Reilly Web 2.0 Expo
Jonathan Schwartz CEO of Sun and Tim O’Reilly

Matt Cutts Keynote Web 2.0 Expo
Matt Cutts from Google

Matt Mullenweg @ Web 2.0 Expo
and Matt Mullenweg co-founder of WordPress

Some keynotes are worth blogging and many others are not. The challenge is to pick the right mix of blogging and photos that best represent the conference and reader interests.

Lee Odden

Video Fake Steve Jobs Keynote – Web 2.0 Expo

Lee Odden on Apr 26th, 2008     Blogging, Marketing PR Conferences

One of the most entertaining keynote presentations at the Web 2.0 Expo by far was delivered by Forbes journalist, Dan Lyons. It’s a 15 minute long story of how Dan came to start the Fake Steve Jobs blog, it’s success and lessons learned. He also makes fun of EVERYONE. Enjoy:

http://video.google.com/videoplay?docid=3550977413365196450

BTW, if you want to see the 8 minutes before the video above, check this out on YouTube.

Lee Odden

Web 2.0 Expo – Video Interview Brian Solis

Lee Odden on Apr 25th, 2008     Interviews, Marketing PR Conferences, Online Marketing, Social Media, Social Media Smarts, Video Interviews, Web 2.0 Expo

Social media evangelist Brian Solis of Future Works, PR2.0 blog and bub.blicio.us during the Web 2.0 Expo in San Francisco. Brian took a few minutes to share his insights into what’s hot in Web 2.0 and the interplay of technology and communications.

http://video.google.com/videoplay?docid=7664387870231379089
Lee Odden

Web 2.0 Expo – Video Interview Dave McClure

Lee Odden on Apr 25th, 2008     Interactive Marketing, Interviews, Marketing PR Conferences, Online Marketing, Social Media, Social Media Smarts, Video Interviews, Web 2.0 Expo

While in the blogtropol.us blogger lounge today, I caught up with a dapper Dave McClure of 500 Hats who took a few minutes before a PayPal reunion dinner to talk about his work helping co-chair the Web 2.0 Expo event, a little something about “AARRR” for startups and thoughts on marketing with Facebook.

http://video.google.com/videoplay?docid=-7601563463451791714
Lee Odden

Web 2.0 Expo – Video Interview Robert Scoble

Lee Odden on Apr 25th, 2008     Interviews, Marketing PR Conferences, Online Marketing, Video Interviews, Web 2.0 Expo

When registering for Web 2.0 Expo I ran into Robert Scoble, famous blogger and Managing Director of FastCompany.tv, whom I had just met 2 weeks ago in San Francisco at Media Relations Summit. He a agreed to do a quick video interview on what’s new in the Web 2.0 world and offered a few tips on how to get more out of attending conferences.

http://video.google.com/videoplay?docid=4044250035651101782
Lee Odden

Web 2.0 Expo – Photo Picks

Lee Odden on Apr 24th, 2008     Marketing PR Conferences, Online Marketing, Web 2.0 Expo

Web 2.0 Expo

After finding out my new camera’s SDHC card wasn’t recognized by my Sony Vaio laptop, I was stuck taking lots of photos but not posting to Flickr as I normally would. After checking several stores I finally found a card reader and below are a few photos from the Web 2.0 Conference here in San Francisco this week.

Dave McClure
Dave aka “PayPal Mafia” McClure

Josh Bernoff Charlene Li
Josh Bernoff and Charlene Li of Forrester

Geoff Livingston Brian Solis Rohit Bhargava
Geoff Livingston, Brian Solis and Rohit Bhargava

Facebook Marketing Panel Web 2.0 Expo
Facebook Marketing Panel

Web 2.0 Expo Audience
Audience Questions

Charlene Li Josh Bernoff Groundswell
Charlene Li and Josh Bernoff @ Groundswell Book Launch

Chris Heuer Interviews Web 2.0 Expo
Chris Heuer Interviewing Guests in the Blogtropol.us Blogger Lounge

Robert Scoble Peace!
Robert Scoble

Stowe Boyd Brian Solis
Stowe Boyd and Brian Solis

Jeremiah Owyang
Jeremiah Owyang from Forrester

Brian Caldwell Jacob Morgan
Brian Caldwell and Jacob Morgan

Lee Odden

Facebook Marketing Best Practices – Web 2.0 Expo

Lee Odden on Apr 24th, 2008     Marketing PR Conferences, Online Marketing, Social Media, Social Networking, Web 2.0 Expo

facebook11.jpg

After the keynote frenzy this morning, the session that stood out for me was “Facebook Marketing: Best Practices” with Jeremiah Owyang from Forrester Research as moderator, Evan Mager from AKQA, Holly Liu from Watercooler, Brett Keintz of 750 Industries and Stanford GSB and Kevin Barenblat of Context Optional.

Some of the key takeaways from this session were:

  • Be clear with your objectives
  • Test spending money on Facebook marketing even if you aren’t sure about the return. Hey, 1,000,000 visits can’t be wrong!
  • Understanding the ROI of Facebook requires a new kind of mindset
  • Don’t take away the social features of Facebook from users
  • Facebook marketing is not about driving traffic to your web site. Keep Facebook users on Facebook
Lee Odden

Web 2.0 Expo – Microblogging and Micromedia

Lee Odden on Apr 23rd, 2008     Marketing PR Conferences, Online Marketing, Social Media, Web 2.0 Expo

Nothing smacks more of ADD in a Web 2.0 world than micro blogging and microcontent. “Flow Apps” as Stowe Boyd calls them. As such, the last session I’m blogging on day two of Web 2.0 Expo is appropriately named: “Short Attention Span Theater: The Birth of Microblogging & Micromedia

The cast of characters in this session includes: Greg Narain of Blue Whale Labs who moderated, Jeremiah Owyang from Forrester Research, Brian Solis from Future Works and PR 2.0 and Stowe Boyd of The /Messengers.

Follow these guys on Twitter and you may learn an awful lot about this space:

@gregarious
@jowyang
@stoweboyd
@briansolis

While you’re at it, feel free to follow me as well: @leeodden Not sure how much you’ll learn there but you may be entertained :)

Lee Odden

Web 2.0 Expo – Creating a Social Strategy

Lee Odden on Apr 23rd, 2008     Marketing PR Conferences, Online Marketing, Social Media, Web 2.0 Expo

The first session for me on day two of Web 2.0, “Creating a Coherent Social Strategy for Business” with Josh Bernoff and Charlene Li of Forrester, was one I’ve been looking forward to since I first read Groundswell. See my previous interview with Charlene Li on Groundswell.

In this session, both Li and Bernoff emphasize the importance of not jumping into social technologies and applications just because the competition does, but to have specific objectives and measurement. With defensible results, a social technology will be in a much better position to survive slimming budgets. The focus is on people, not technology with social technologies and applications.

Josh Bernoff: Are you experiencing web 2.0 avoidance syndrome?

Symptoms:

  • Obsessive interest in blogosphoere, etc
  • Excessive salivation of successful corp applications
Lee Odden

Web 2.0 Expo – Day 2 Session Planning

Lee Odden on Apr 23rd, 2008     Marketing PR Conferences, Online Marketing, Social Media, Web 2.0 Expo

Sessions on day two begin at 8:30 PST and while I appreciate that, it’s aggressive in my book. So, I’ll be attending, Twittering and blogging the following sessions at Web 2.0 Expo today as well as visiting blogtropol.us:

Now comes a tough call. Three sessions in the 1:30 slot that I’d really like to attend at the same time.

OR

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