Lee Odden

Jason Falls Interview: Waking Up the PR Industry to Social Media

The Blog World Expo conference has brought together an amazing mix of marketing, social media and public relations voices making someone like myself feel very much at home discussing the convergence of these three disciplines. Jason Falls, Director of Social Media for ad agency Doe-Anderson, is one of those people who really “gets” the social web and what that means for marketing and PR.

Check out this interview with Jason after the “Blogs and PR” session we both sat on talking more about how to get the PR industry to wake up to the social web.


As you can see, Jason has a lot to say and he’s both insightful and entertaining. Read more of Jason’s social media smarts over on his blog at Social Media Explorer and I would also highly recommend that you connect with him on Twitter: @jasonfalls.

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About Lee Odden

@LeeOdden is the CEO of TopRank Online Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.