Lee Odden

12 Ways to Find Brands & Companies on Twitter

Lee Odden     Microblogging, Online Marketing

A big question for marketers that want to connect with businesses on Twitter is that they often don’t know where to look.  Part of the rub is that Twitter is predominantly a service used by individuals, not companies.   While you can use search.twitter.com advanced features to find individuals using specific criteria, it can be more productive for finding companies or commercial users of Twitter via a managed list.

Here are a few resources for finding Twitter accounts for brands, companies, executives, analysts and journalists via directories and lists. Update: We’ve added the WeFollow Directory recently launched by Kevin Rose:

wefollow
WeFollow – Kevin Rose from Digg started this user powered directory of Twitter users organized into categories with rankings based on the number of users. Inclusion is based purely on users submitting themselves by Tweeting an @wefollow and hashtags describing what 3 categories to associate that user with.

Twibs
Twibs.com – Alphabetical Directory and search engine of 5,368 businesses on Twitter with a voting option to see which profiles are featured on the home page. Each business Twitter account has a profile showing latest Tweets and others’ Tweets about that user.

Twellow
Twellow.com – Directory and search engine of Twitter users. Allows customization of profiles, categories and addition of links to other social services. Grabs publicly available messages from Twitter then analyzes and organizes them into the categories found at Twellow.com. Users can add themselves also.  Features “Twellowhood” to find local Tweeple.

Tracking Twitter
Tracking Twitter – The Electric Artists Twitter Tracker is a real-time listing of the top media, entertainment, and consumer product feeds EA is following on Twitter  – Broken down into the following categories: Brands, Media, Television and Celebrities.

Wiki of Social Media Examples
A Wiki of Social Media Marketing Examples – This list published by Peter Kim shows much more than Twitter, but you can sort the list of brands using social media by type, then scroll down to the “Microblogging” section.

Media on Twitter
Media on Twitter – This is a wiki created by @PRsarahevans with the help of a few friends as a resource of contact information for journalists and bloggers around the world. 

Other useful Twitter user discovery lists and directories include:

Social Brand Index – Jonathan Kash maintiains this index of Twitter accounts sorted by: Business, Education, Entertainment, Executives & Notable Individuals, For Consumers, Government & Politics, Housing Market, Media, Non-Profit, Organizations, Service Providers, Social Properties, Technology and Travel.

Analyst Twitter Directory  – Listing of industry Analysts on Twitter by Carter Lusher of SageCircle.

Brands That Tweet – Collection of brand names Twitter accounts from Paul Dunay. Many of the accounts listed are squatters and not managed by the brands.

C-Level Tweeters – Another collection from Paul Dunay of CEOs, CTO’s and CMO’s. There are many more in the comments.

The Ultimate List of Moms on Twitter –  Wendy Piersall has assembled this list of Tweeting moms plus many more additions in the comments.

Ultimate Small Business Twitter List – Anita Campbell and friends have compiled this list of  people and organizations to consider following on Twitter if you want to keep your finger on the pulse of small businesses.

Which topical or categorically specific Twitter directories, wikis or lists did we miss?

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.

Comments

  1. Great list, thanks.

  2. Thank you for links!

  3. Does this list perhaps qualify?

  4. Thank you for the list! Will be able to use a few of your listings.

  5. Great list of resources. It’s incredible how quickly Twitter has grown.

  6. Hey Lee,

    Thanks for the great list. It seems like Twitter is becoming a branch of online search industry of its own – just think of all the aggregators getting the data from it – and now this business focus. Happy days, let’s use it while it works 🙂

    • Albert Maruggi says:

      Are you saying “let’s use it while it works” instead of Until we squeeze the last breath of socialness out of it and drive away the very people we want to engage? 🙂

  7. Hi Lee Odden, Thank you for the links

  8. Albert Maruggi says:

    neat

    1 Ways to Drive Traffic

    List (number) to (Verb) at (Noun)

    I’m such a social media “wiseguy” OK sorry for this comment I owe you dinner in San Fran at InBound Marketing Summit I’ll make it up to you.

    AND I’ll also give back to the readers, here is a complementary list of hospitals on Twitter and social media

    All the best,

  9. Twellow wins hands down for me: consistently there and always improving. It’s my way of showing someone: “see, you can find interesting people @ Twitter.”

  10. Karen Cole says:

    Wow! Great resource here. I’ve spent hours trying to pin down specific industries using Twitter search – very frustrating. Bookmark worthy.

  11. I am new to the whole Twitter thing. This is really good information. Thanks for sharing.

  12. Awesome! Thanks for the helpful info!!

  13. Steen Seo Ohman says:

    Very interesting post. I just started on Twitter inspired by Dave Snyder at SES London.

    Twitter is not well known in Denmark yet, but I think it’s only a question of month rather than yewar before Twitter fever his us.

    The tools in your post are very usefull – thanks!

    Steen Öhman
    Twitter: http://twitter.com/SteenOhman

  14. Great job Len. Thanks alot

  15. Great list; thanks for compiling!

  16. The bad thing about Twitter is that is is so time consuming that you dont have time left to build follow backlinks

  17. I like the PRmetrics.com search for social media where twitter is mashed in with blogs, flickr, presentations and other shared materials.

  18. Thanks again for great info as always.

    I am currently on twitter seeing if I can build a list of followers who support each other by stumbling and back linking so “regalos originales” come on and lets make it happen.

    Your online friend

    Star

  19. Hey Lee.. wonderful resource.. this will surely help me promote some of my client’s twitter profiles 🙂

    However, I was wondering if there is any list of blogs which are using Twitter! Let me know if you come across any.

  20. tonyrocks says:

    Nice list for sure, but sometimes it makes you wonder when complete saturation of twitter “filter sites” will occur 🙂

    • That’s an interesting observation and I think we can look at directories for web sites and more recently, blogs as a comparison. Some have not survived and some have found a unique niche and continued to be useful.

  21. Great List Lee Odden,It’s very informative. I added ur post on my Blog.

  22. Great list Lee, thanks!

  23. You forgot justtweetit.com, over 11,000 tweeters and growing!

  24. Marketing with twitter is new for me and I think from that long list it need ,trial and test to get best result,I will try each of those and since it is something new,hope that list could be ended somehow at the future like DMOZ does,

  25. Brenda Heisler says:

    This is a great resource. I only knew of about 1/3 of them. Thanks so much for pulling this info together.

  26. Great list! I used service or it might was software before which is searching people on twitter around you. It was not TwitterLocal.air and i can’t find it. Anyone know anything?

  27. It's really a great tool for personal and business purposes. Finding prospects is the biggest challenge in today’s highly-competitive business environment. You’ve done an impeccable job by providing the details of finding brands and companies in today’s ‘hot’ social networking sites including Twitter. I will try this out for sure and will let you know about the feasibility of using this. Once again congrats for a wonderful job and expecting similar kinds of post in near future. Keep posting!

  28. It's really a great tool for personal and business purposes. Finding prospects is the biggest challenge in today’s highly-competitive business environment. You’ve done an impeccable job by providing the details of finding brands and companies in today’s ‘hot’ social networking sites including Twitter. I will try this out for sure and will let you know about the feasibility of using this. Once again congrats for a wonderful job and expecting similar kinds of post in near future. Keep posting!