22 Social Media Marketing Management Software & Services Reviewed

22 Social Media Marketing Management Tools

By Lee Odden Online Marketing, Social Media

With every online marketing channel and discipline, there must be tools to make the task of marketing more efficient and effective. Social Media Marketing is no different. Over the past 6-9 months, I’ve been researching and reviewing a variety of social media management tools that help with everything from source network connections to campaign & social content management to monitoring & measurement. While there numerous tools that manage single platforms (like Twitter) this list includes services that manage multiple social network accounts, content and measurement.

At some point we’ll do more with individual reviews, but in the meantime, here is a list of 22 different social media marketing management tools, platforms and services to help manage and scale your online marketing efforts on the social web:

Shoutlet – Manages social media marketing communications with one platform for building, engaging and measuring social media. Includes multiple account and platform support, social CRM and ecommerce for Facebook, email marketing and mobile features.

direct message labs
Direct Message Lab – Provides consulting, implementation and a platform (REACH) for centralized management of social media promotions & contests, advertising and measurement.

Objective Marketer - Offers social media marketing and analytics with integrated campaign management (Twitter, Blogs, Facebook, YouTube), multi-channel execution, engagement reports and user management.

Wildfire Interactive - Platform for easy creation, implementation and management of branded interactive campaigns including: sweepstakes, contests and give-aways.

StrongMail Social Studio – Comprehensive social media marketing platform with a referral marketing platform, social sharing tool and campaign management application. (Disclosure: StrongMail is a TopRank client)

Sprout social media
Sprout - Cloud-based visual authoring software used to build interactive Engage Ads and Engage Apps that deliver rich, interactive, and social content across the web and mobile devices.

Spredfast - Enterprise social media management system that allows an organization to manage, monitor, and measure its voices across multiple social media channels. Also offers a white label option for agencies.

socialTALK – allows brands to create (text, photos, videos), manage (customize workflow & approval process), publish (single source, scheduled publishing to multiple platforms) and measure (aggregated analytics dashboard) their content strategy and posting schedule.

crowdfactory
Crowd Factory – Suite of social media marketing tools include Social Campaign, that enables marketers to acquire new customers through simple social gestures and custom social marketing campaigns while easily tracking ROI.

Awareness - Social marketing hub that centralizes social media content publishing, management, measurement and engagement. Also includes access to 7 white-labeled, best practice social networking applications.

@this moment – Built on the @this moment platform, DEC is a system for managing a brand’s presence across multiple online environments combining multimedia UGC, and a variety of real-time inputs which are distributed across social platforms including YouTube Brand Channels, Facebook Fan Pages, MySpace Brand Communities & the iPhone.

MediaFunnel – Offers a Business Social Media platform for Facebook and Twitter supporting multiple users per profile and editorial review. Includes monitoring and integrates with Salesforce.com.

virtue
Virtue – Works with clients and agencies through a Social Relationship Management (SEM) platform offering Facebook tabs & applications, a publishing feature for Facebook & Twitter and mobile solutions.

Sprinklr – Social media marketing platform and consulting services for consumer & B2B marketers as well as agencies. Provides social media audience research, acquisition, content promotion and measurement tools.

janrain
Janrain – Web based platform of tools including: Engage to make it easy for users to connect a site with their social networks, Federate to facilitate navigation across multiple web properties & partner sites with a single log-in (currently supports 16 networks), Capture to leverage user data for personalized experiences.

Sprout Social – Affordable social media dashboard, monitoring, team workflow, influencer and contact management, performance metrics and daily or weekly email summaries. Supports Twitter, Facebook, LinkedIn, Yelp and Foursquare.

Sendible – Social media marketing platform that supports 30+ networks & services offering management of: accounts/profiles, messages & content, social contacts, content discovery, engagement, blog content & promotion, monitoring and analytics. Also offers a white label version for agencies.

KickApps – Self service social media web site authoring and social content management system system supporting video, social networking, social graph & activity streams, apps & analytics. Enables web publishers and marketers to develop branded communities, social applications and interactive widgets on their websites and across the social web. Solutions for small and large business.

Postling – Local business social media marketing platform to create content, stay organized and reach customers. Currently free for small business or personal use.

pop.to
pop.to Social Marketing – A social marketing suite, including feed-enabled social gestures and widgets, social dashboard, segmentation tools, influencer identification, conversion tracking and built-in friend casting.

HootSuite - Social media dashboard for managing social content and engagement on multiple networks with team workflow and statistics.

seesmic
Seesmic – Web and desktop tools to manage social marketing activity on Twitter, Facebook, FourSquare, Google Buzz and Linkedin plus a plug-in marketplace for more social management options.

This list of social media marketing platforms & services “ad hoc” was compiled by bookmarking various services as they were discovered or pitched to us (we don’t reply to pitches). Here’s another useful list of SMMS was compiled in March 2010 by Jeremiah Owyang.

What social media marketing dashboards, software and management tools from the list above have you tested or use? Reviews, observations, insights and questions are greatly appreciated!

Obviously, tools are only as good as the expertise of the people using them, so TopRank Marketing is always interested in helping companies develop their social media roadmap and recommend the right supporting software for implementation.

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http://www.socialvolt.com Scott Oppliger

Hi Lee –

This is a great list of players in the social media management field. I like how you’ve included a broad array of vertical players – campaign tools, engagement tools, etc.

We’re releasing the beta of our product, SocialVolt STUDIO in October. We’ve incorporated engagement, campaigns, brand monitoring, cross-platform influence, social CRM, workflow and compliance all in one platform.

Let me know if you’d like to take a look!

Sincerely,

Scott Oppliger
@oppliger | @socialvolt
http://www.socialvolt.com
- http://www.toprankmarketing.com leeodden
  
  Thanks for the heads up Scott. Bookmarked for future review.
- http://twitter.com/sugarbellesouth Elizabeth Eadie
  
  beautiful site design!
  - http://www.socialvolt.com Scott Oppliger
    
    Thanks Elizabeth!
    
    It’s our pre-release site – we’ll be adding much more at release, like FAQs, customers and pricing.
http://www.johnpaulaguiar.com John Paul

Awesome list,, beside a few, I never heard of any of these..lol I need to look past my Hootsuite dashboard haha
- http://www.toprankmarketing.com leeodden
  
  Maybe because the SEO on most of these sites is absolutely horrible and finding them via Google is a crapshoot. I discovered most through news stories or pitches from their PR firms.
  - http://www.johnpaulaguiar.com John Paul
    
    You would think they would be more on top their SEO. Goes to show, no matter how good your blog, or service, if you dont promote it correctly, it wont get seen.
http://www.varadh.com/ Varadh

Nice List. All at one place. Useful for a quick review. Look forward to your individual reviews in the days ahead.
http://twitter.com/abonde Allen Bonde

Hi Lee – great post and roundup of some of the tools out there. Here’s another for your list + future review: Offerpop. We launched our Twitter platform in June (Body Shop, City Sports, Kobo, PokerStars are some customers) and our Facebook apps are now in private beta. Our focus: one, super-easy Web-based marketing platform for Twitter & Facebook, that retailers, brands and agencies can use everyday.

Happy to show you around or provide any info that would be helpful!

Allen
CMO and co-founder
http://www.Offerpop.com
- http://www.toprankmarketing.com leeodden
  
  Thanks Allen, also bookmarked. There seem to be quite a few solutions focused on FB & Twitter.
http://www.techbiztalk.com TJ McCue

Stellar collection, Lee. Thanks for compiling it. Retweeting it now.
- http://www.toprankmarketing.com leeodden
  
  Thanks TJ, appreciate it. It’s interesting how many of these tools employ social media monitoring and yet, after this post went live today, only one of the sites mentioned in the list (Shoutlet) reached out. They have no obligation to do that, just thought it was interesting.
http://twitter.com/G0utham Goutham

It’s Huge and great list.
SEO is the most important thing to get more traffic for the site.It’s much Useful for the bloggers. Thanks for sharing it.

Goutham
http://spreadthechatter.com Annie

Thanks for this great list! I’m currently using Hootsuite and have been happy with its features, but am looking for something more robust. Does anyone know how much SocialTALK costs? That platform interested me the most from this list. Thanks again!
- http://www.toprankmarketing.com leeodden
  
  Annie, I haven’t done the free trial with SocialTALK yet and haven’t been able to find the price anywhere.
  - http://spreadthechatter.com Annie
    
    Ok thanks Lee! I’ll be setting up a demo with them, so I may report back
    what I find out!
    - http://www.toprankmarketing.com leeodden
      
      That would be excellent, thanks!
- Anonymous
  
  If you visit http://www.socialmarketingspotlight.com and go to the section “Social Media Monitoring & Analytics Platforms” you will find a free, interactive directory of 450 + platforms and tools, with description and pricing. SocialTALK is listed there.
- Jenny Johnson
  
  I’d love to give you a quick demo of Shoutlet and see if it might be what you’re looking for? If interested, email me! jenny@shoutlet.com.
  
  Thanks so much for putting this together Lee!
  
  -Jenny Johnson
http://www.toprankmarketing.com leeodden

Another service that should have been included: http://www.contextoptional.com
Elise Lopez

Lee, thanks for this list. One tool does not fit all social media goals, so it’s great to see how different each of the tools are.

My company eCairn has a SaaS solution that’s great for mapping virtual communities and ranking influence. Here is a list of the top 50 social media marketing bloggers as compiled by our application. http://blog.ecairn.com/2009/11/10/nov-09-top-150-social-media-marketing-influencers/

I recommend eCairn to companies who want a highly targeted listening/engaging tool.
- http://www.toprankmarketing.com leeodden
  
  Thanks Elise – do you post that list monthly? It would be great if you did, or does it not change that much from month to month?
  - Elise Lopez
    
    Hi Lee,
    
    The link I gave you is from a while back, but it doesn’t change too significantly over a couple months. If you’re interested in seeing a live demo of the tool, you should come to our weekly webinars 9:30am PDT. You can register on our website.
http://twitter.com/kleeDC Karen Lee Sippel

Thanks for this (slightly overwhelming) list. I’m familiar with some, but many are new. Can you tell me this – are these free or paid services? Or a combo?
- http://www.toprankmarketing.com leeodden
  
  Thanks Karen – sorry about so many. There were so many to choose from. Most of these services are paid. Most have a trial and a handful are very low cost or free. It is very likely that we’ll add cost information and Twitter handles to this list in an update.
Anonymous

Great list, Lee. I just retweeted. Jean Marie Bonthous
- http://www.toprankmarketing.com leeodden
  
  Thank you Jean Marie!
http://askaaronlee.com Aaron Lee

Okay, this caught me off guard LoL!
With so many to choose from I would love to try some of them. (the free once)
Thanks for the list. Must have taken you a long time to research on them
http://pervarakapadiaatmoney.blogspot.com/ Pervara Kapadia

Thanks Lee
Regards
Pervara
http://madebythem.com James Godwin

What about monitoring the fact you site is up. Avoid and downtime with website monitoring.
Sidman

Thanks for this list. Great work!
http://twitter.com/nancyshapira nancyshapira

thanks for the list. Which of this, if any, are free?
- http://twitter.com/sugarbellesouth Elizabeth Eadie
  
  I use HootSuite and it’s free
- http://www.toprankmarketing.com leeodden
  
  Glad you like Nancy. We’ll be updating pricing info as we get it from the providers. Some are fully custom and probably won’t give specific pricing though.
http://www.ways2moremoney.com Hunter

Great list, there are so many to try.
Anonymous

You must have spend quite a lot of time on writing this post. Great list. Thank you very much
http://www.facebook.com/profile.php?id=879735789 Jonathan Clarke

Which tool is best in your opinion?
- http://www.toprankmarketing.com leeodden
  
  Great question Jonathan – we didn’t rank them because they haven’t all been tested. That’s unlikely because there are so many and we don’t have trials with many of them. By posting this list, I was hoping users of the various services might share their experiences.
Nick Wreden

Judging from the excellent hard work you’ve put into compiling this, and the announcements from some of the commenters below about interesting new products, this space seems to be getting crowded. Rather than seeing reviews of individual offerings (which will be quickly outdated) I’d rather see some good criteria for picking a suitable one out of many.
Best,
Nick
- http://www.toprankmarketing.com leeodden
  
  Great suggestion Nick. A methodology for selection and maybe even a shortlist of recommendations.
Social Report

We have recently launched a tool that I think belongs in this category as well: Social Report (http://www.socialreport.com) Our objective was to offer something that is akin to Google Website analytics, but for social networks. It comes with a 30 day free trial.
- http://www.toprankmarketing.com leeodden
  
  Social Report looks like a good social media analytics tool. We’re classifying tools into several categories and Analytics is distinct from the Management tools in the list above. There’s also the broader monitoring tools as a category.
http://www.2seo.com/ Teena

Huge list, have you tried them all or can you recommend at least top 3. There are too many but great list. You really did spend some time looking for this. Thanks.
- http://www.toprankmarketing.com leeodden
  
  We’ll be conducting trials and offering a report for our clients first then a summary of findings in our TopRank Newsletter.
Ksrpaniraj

Wonderful article. Social media marketing has helped small businesses grow. These tools will help them excel in social media marketing
http://www.noflux.net John

Thank you so much for the great list of these essential tools. Should make life more easier .
http://www.facebook.com/vmilanese Vincenzo Milanese

What a great post. I am very happy to have found your blog. I will be using these tools for social media for my online business and for my blog.

Thanks,
Vincenzo Milanese
http://www.cherryrahtu.com/ Cherry Rahtu

It is very comprehensive,but i think additional comparison and highlighted unique features will be much better. I am using hootsuite, it’s free and it’s powerful enough for twitter/facebook/linkedin/Foursquare user,the mobile application also works like a charm,strongly recommend.
http://twitter.com/web_outsourcing Tenax Technologies

Thank you so much for the great list of these essential tools. Should make life more easier
http://socialmediamarketinggirl.com/ Karen May Dy

That’s a great list of social media management tools. Just what I needed! Thanks a lot! This makes managing multiple accounts for clients easier. Now my problem is the security measure of Facebook when I log in to my client’s account to handle the sending of messages. I don’t think there’s a tool for sending messages using another management tool.
http://www.whycommunicate.co.uk WhyCommunicate

Really useful as always, would be useful to include details of approximate costs as well.
Alexis

Thanks so much for including Postling in your list. We appreciate the shout out.

Postling is free for small biz and personal use, so feel free to check us out here: http://postling.com

Thanks!

Alexis
VP of Customers
Postling.com
alexis@postling.com
- http://www.facebook.com/profile.php?id=771300513 Abhishek Shankar
  
  postling is not free anymore
http://www.sixfigurerenegade.com Peter dunin

great list of tools,thanks for sharing this useful information.
Pccebu

You forgot to mention ping.fm its worked great for me through the years…
http://www.christinemajor.com Christine Major

Great compilation of the growing list of SMMS tools available Lee! Kind of overwhelming.

I actually work at Awareness and use our Social Marketing Hub daily. Yes, you can say we eat our own dog food, but I prefer to use the phrase “drink our own champagne.”

I am just a wee bit biased, but absolutely love using the Hub for managing all of our content and campaigns. The time saving alone is so worth it and the ability to aggregate all comments from across all our social channels and then respond from one location is so convenient.

I also love how easy it is to pull back content if it was published with errors. Before it would take forever to have to pull back content from multiple channels. Now all I have to do it make the change and republish. That old content is pulled back and replaced by the corrected version.

I could keep going, but don’t want to hijack the comment section We do offer several live demos of our Hub and if anyone is interested in checking it out for themselves, they can tune into one. Schedule is here: http://info.awarenessnetworks.com/Social-Marketing-Hub-Demo-Webinars.html

Happy to answer any questions you or any of your readers might have.

Thank you,
Christine

Christine Major
Awareness, inc.
http://www.awarenessnetworks.com
@awarenessinc
http://www.facebook.com/dhampton45 Dennis Hampton

Great article Lee. I work with small business owners teaching them how to leverage the Internet and increase their sales with social media list building. I am always searching for more great information on social media list building because their is always another new angle that is just around the corner and you don’t want to miss it. Again thanks for the great content.Dennis Hampton
kharmas

Wonderful piece Lee, thank you for that.
Was wondering about Buddy Media and Involver?
Have you had any chance to try them out?
choko

thanks for the list. Which of this, if any, are free?
http://icero.net Sero

Great list, thanks for sharing
Babar Bhatti

Lee: MutualMind is a social media management system that monitors, analyzes and promotes brands on social networks and helps increase social media ROI. MutualMind is enterprise-grade and intended for agencies and brands. It comes with strong workflow and collaboration features. More info, demo and trial available at our website: http://www.mutualmind.com

Babar
Co-founder, MutualMind.
http://rt-now.com/ Rob T

I’ve really only heard of hootsuite out of all these tools. Thanks for the useful tips.
http://seotochka.blogspot.com/ Tochka

Wow, Lee, it’s great and very useful researching!
http://twitter.com/momentumsm Momentum SM

WoW… great list and research. Thanks for posting.
http://www.excessivesweatingstop.com Mike Ramsey

Nice list of social media marketing tool. At least it wouldn’t be a big hassle to the company or business to monitor all their accounts individually. Manage everything in one place, less time and less effort as well.
http://regjackonline.com Reginald Jackson

This is a great list of social marketing tools! I didn’t realize that these were all out there. Thank you.
- http://www.toprankmarketing.com leeodden
  
  Glad you find them useful Reginald.
Intelestream

Brent great content covered in this article! As you mentioned, social tools are used by customers as a vehicles to share and receive information. At Intelestream, we developed a Twitter Pro module that integrates, with our CRM, intelecrm. Other integrations soon to come: Jigsaw, Hoovers, Facebook, and Linked In. We have also written a whitepaper on the Power of Social CRM, you can download it here: http://www.intelestream.net/en/whitepapers/the-power-of-social-crm.html.
http://www.facebook.com/ragy.thomas Ragy Thomas

Thanks for the shout out, Lee. Appreciate it.

Ragy Thomas for @sprinklr
http://sprinklr.com
@ragythomas
- http://www.toprankmarketing.com leeodden
  
  You bet Ragy – hopefully we can do a review in a future post.
Lenny

Great review, post and list Now I’ll check them all out myself! Just got into social online marketing. Best regards,Lenny @economistw
Anonymous

Hey Lee,Great post and lots of wonderful resources. Thought I’d mention a couple more. We work with Spiral16 who provides the monitoring and business intelligence gathering piece for their clients. Their tool is for more in-depth information (beyond just listening) and is uber cool because of the virtualization piece, which allows you to see what’s going on on the Internet and who’s saying it. They’re a client, so I’m biased, but their tool is fantastic and more sophisticated than many other “monitoring” tools.Also, I’ve recently discovered GutCheckIt.com …. great team who spun out of a big research organization. Essentially their service lets you do quick research – whether it’s about a proposed product name, campaign idea, color choice — whatever you’re looking for consumer input on, they can provide. It’s pretty sophisticated and even the skeptic in me was impressed after taking a demo.You should check them both out … thanks for all the work you’ve now put in my future, checking out the resources above that I don’t yet know about and use. Shelly@shellykramer
- http://www.toprankmarketing.com leeodden
  
  Thanks Shelly, this list is not focused on social media monitoring or listening tools at all. These are all social media content, promotion and measurement tools. Ie they help manage content and market it via social channels. We really should do a more comprehensive list of listening tools though, and I’ll check out Spiral 16.
  - Anonymous
    
    I knew that, Lee … but some of these tools are beginning to creep over into the “monitoring” or intelligence gathering space, and often many of them already claim to. The savvy marketer (like you and me) knows the difference, but often the lay person does not. And it’s also not uncommon these days for the true monitoring tools to begin to cross over into the engagement and content distribution space. AAck. Everyone wants to have a product that does everything for everyone. And that’s mostly impossible.
    
    Let me know if you ever want to test out S16 – I’m sure they would love your unbiased feedback.
    
    Thanks again for a great resource that I’ll definitely use.
    
    S.
http://www.expion.com EricaMcClenny

Lee, This is a great list. I know how tough it is to pinpoint all of these emerging tools. I’m not sure how far your dug into these (demos?) but I’d love to take you through Expion’s Content Library since its very much a focus on effective messages and tweets. It’s an amazing staging area that allows enterprise users to draft content, email it to local users and plan campaigns.

Let me know when you’re writing up a post about SMMS tools that help local users with content and engagement. We like to think of Expion as a social media marketing tool with guardrails and maybe even bowling bumpers!

@ericamcclenny
Director of Enterprise Engagment @ Expion
http://www.expion.com
- http://www.toprankmarketing.com leeodden
  
  Thank you for the heads up Erica. This is a whole new category of software/service with many providers running after it quickly. We rarely do specific reviews of software on this blog but are working on another site dedicated to reviewing software/services focused on social media, search and content marketing. You’ll be able to provide info for a listing and a case study on that site. We’ll announce it via email to people like yourself then launch a month or two later.
  - http://www.expion.com EricaMcClenny
    
    That’s great…it’s tough to keep our website up to date with features, so I cannot imagine trying to view demos of hundreds of platforms! Expion is on a 2 week release cycle so we’re constantly changing, growing and improving for our customers. We’ve started using Facebook as a feature “feed”. Will we be able to edit or update the profiles?
    - http://www.toprankmarketing.com leeodden
      
      The profiles will have access to edit any time.
http://www.idcreviews.com/ PADI IDC

Another great list that you’ve shared to us. Social media is very important in internet marketing specially now that people are accessing the web most of the time.
http://twitter.com/lauracoggins Laura Coggins

Wow, a great list of all the social media options out there!

You should also check out Argyle Social. We’re a newer platform for business marketers, and we’re building some innovative conversion tracking functions. Our mission is to show how social efforts influence the bottom line.

You can sign up for a free trial at argylesocial.com! Or, you can email me for more information.

Laura Coggins
laura@argylesocial.com
http://esosteopathy.com.au/ Stephen Oey

I personally not aware of any of these social media marketing tools. Thank you for providing me this list, I have lots of option that can help me decide what I need to use.
http://twitter.com/rajanshu Rajeev Ranjan

Thats a long list . Thanks for sharing as some of them were unknown to me. Btw there are more monitoring tools that can be added here. Radian6, Webfluenz , simplify360. Currently i am using Webfluenz. Webfluenz can help you in managing your online presence fully through our Managed Services. Webfluenz is also designed to Listen, Monitor and Engage with conversations in the Social and Real Time Web.
- http://www.toprankmarketing.com leeodden
  
  Rajeev, these are not monitoring, but management tools. There is a difference. Some monitoring tools have basic publishing features but are unremarkable. webfluenz mentions “engagement” as a feature but if it doesn’t support publishing to sites like Twitter, Facebook, LinkedIn, etc then it’s really not a social media management tool.
http://fortheglory1031.com Mechelle

I have a customer who is interested in using BizzBizz. Are you familar? And if so are you able to comment on it in comparison to the companies you mentioned above?
Thanks in advance
- http://www.toprankmarketing.com leeodden
  
  Hello Mechell, I am not familiar with BizzBizz but thanks for suggesting it.
http://www.Mokumax.com Craig Kelley

Hi Lee, a slightly different tool, we offer scheduling and *branding* of Twitter tweets. We like to help businesses (or individuals) spend just 5 minutes a day promoting their quality content on Twitter and create backlinks to their websites at the same time. Thanks for considering adding our boot-strapped startup to your list. Mahalo!
https://www.FashionW.com FashionW

Thanks for your collection and Generously share with us, and next I’m longing for the reviews and opinions about these services, it’s a pity most of them are paid service and have no free try, so if you want to give a try and get some experence on it, you first have to buy one!
http://sites.google.com/site/mainostoimistot/ Ken

Tweetdeck (now owned by Twitter) should be on this list. It will update your Twitter, Facebook, MySpace, LinkedIn, Google Buzz and Foursquare profiles.
http://www.renuderma.com Jennifer

Oh my goodness…There is so many really good options in this list! I am in the process of testing several of these platforms, but I really would like to know, which ones should I be looking for first? Has anyone published a ranking article of all these options?
Detsj

Actually you missed the best one: http://BrandReact.com
It listens to what is sai about your BRAND and let’s you REACT on the Social web and the regular web.These guys have really made a very flexible appIt does sentiment analysis, Influence factors, automatic translation and much more…Free trial available
Anonymous

Did you ever do your in depth analysis of these programs? If so, can you send the link? Thanks!
- http://www.toprankmarketing.com leeodden
  
  The in-depth reviews require access and not all vendors are providing. We’ll be adding a marketing software review feature each week or so starting in August. Social Media Monitoring and Management software will be an included category within that series.
Michael

Looking forward to your marketing software review feature each week, this will help us make a better decision.
- http://www.toprankmarketing.com leeodden
  
  At the rate we’re going it will be more like one per year vs. one per week. I need to hire an editor
http://www.facebook.com/apex.pacific Apex Pacific

I agree, TopRank Marketing
is always interested in helping companies develop their social media
roadmap and recommend the right supporting software for implementation.
i read more specific site explanation.
- http://twitter.com/KRHemani Kumail Hemani
  
  Agreed!
Jim K

Nice list of useful tools, now we just need to combine these all into one, something easy to use and manage.
http://www.SocialMarketingSolutionsLLC.com Kelly

Wonderful blog! I found some of these tools VERY useful and I will definitely use them every day for my customers!
http://www.gsmmobileforum.com Mobile Prices In Pakistan

Oh my goodness…There is so many really good options in this list! I am in the process of testing several of these platforms, but I really would like to know, which ones should I be looking for first?
http://www.toprankmarketing.com leeodden

Hey Marcos, this list was created over a year ago. Buddy media and Involver either were very, very difficult to find or simply were not in the management of social media marketing business through SaaS at the time.

However, we are due for a refresh I think.
- Marcos
  
  Hi lee
  
  wow one year, I understand, I really though it was more recent. I will try to help you for the next article then
  
  This is short list that I elaborate some weeks ago, I used the Alexa ranking, size and number of clients, the services they offer and the design and usability level that they have in their sites. The top seven companies could be Involver, hootsuite, buddy media, vitrue, context optional, Janrain and Shoutlet . After them, there is a gap of 15-20 companies that don’t offer anything new, anyway, I am sure that I missed some important details: please don’t hesitate to criticize the list if
  you don’t agree!
  
  The first five are also specially interesting as are five of the sixth first companies authorized to start developing apps for g++, what put them in an (obviously) unique market position.
  
  I have one question Lee, do you know where could I find the whole market size of the Social Media Marketing market???
  
  Hope you and the blog guys find the info useful!
  
  Thanks so much for your answer!
  
  Marcos.
  - http://www.toprankmarketing.com/ leeodden
    
    Marcos, Forrester does some forecasting of the interactive marketing industry overall and breaks it down a bit into categories like search, social and display.
    
    Here’s a link to the most recent report that includes a graph showing forecast ad spend in social: http://bit.ly/pzQXw2 Maybe from that you can extrapolate the overall market size.
- Marcos
  
  ooops, I also forgot
  
  wildfireapp, one more on the top with not doubt!
- http://twitter.com/FYItag FYItag
  
  If you get around to a refresh please take a look at our software to. We have team based workflows, a secure environment, and focus on ease of use.http://fyitag.com/try-free
http://www.adrants.com Steve Hall

What about Buddy Media?
- http://www.adrants.com Steve Hall
  
  Oops. Just noticed the comment about the article being a year old and Buddy Media.
  - http://www.adrants.com Steve Hall
    
    Which leads me to the question. And it’s something I’ve seen many sites do. What’s the strategy behind not dating articles? Obviously, you don’t want the content to look “old” but it can lead to confusion as it has here.
Kelly Speiser

I use a tool that seems to be missing from this list. To increase our followers and optimize our Twitter accounts, we have used SocialFlow. It seems to help with conversions and building our marketing database.
Check it out if you want: http://www.socialflow.com/
- http://www.toprankmarketing.com/ leeodden
  
  Thanks Kelly. I’m not sure how visibile SocialFlow was in Sept 2010, but if it only focuses on Twitter, that might explain why it wasn’t included in this list. These tools handle multiple social channels. Thanks for the suggestion. We’re long past due updating this list in a new blog post.
http://www.facebook.com/people/Danijel-Dani/534152546 Danijel Dani

Keeping your team on the
same page, in today’s mobile work environment, is imperative.
Collaboration software that aims to help small
or big business users is just that we are
wating for. And we also need to say goodbye to e-mail for business.

Read this blog
http://www.getdailyviews.com/ increase youtube views

thanks for the share i hope u gain more of the client because of this
http://www.seojournalist.com/ SEO Journalist

Agreed, its a great list, it has more than I could ever need.
http://www.neteffects.com.au/ Abrielle

Thanks for sharing these useful social websites media tools, very helpful list.
http://www.facebook.com/people/Sergei-Ustinov/100001670209823 Sergei Ustinov

Sorry my bad English. Nice Post. It`s enough clear and it will help in
life. This article is very important for elementary web-masters. I, for example,
provide my own site http://xxdevil.narod2.ru/ and blog about work in i-net http://xxdevil.blogspot.com/ by such methods as yours.
Thanks for your advices.

With respect, xxdevil.
leadmd

sdf
http://www.facebook.com/people/Benjamin-Franklin/100003622696178 Benjamin Franklin

thanks for the great set of tools in one place can you please help me to know which one of these can be used as a freeware
http://www.wideinfo.org/ Raquel Johnson

Oh my goodness…There is so many really good options in this list! I
am in the process of testing several of these platforms, but I really
would like to know, which ones should I be looking for first? Has
anyone published a ranking article of all these options?
AnujKumarSaini

Thanks so much for
this post. There is very good and helpful information in this post. Keep up the good
work.

Also
go to the link below to know new mobile application for iPhone and iPad, named
‘GlobalSosurcer’.

Outsourcing
Value Assurance
http://www.cleanersliverpool.org/ Office Cleaners Liverpool

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http://twitter.com/sitepor500 Criar sites empresa

this kind of information is precious! thanks!

construção de sites em florianópolis itajaí joinville e santa catarina sitepor500

http://www.sitepor500.com.br/site/index.php?q=empresa-que-cria-site
- http://twitter.com/sitepor500 Criar sites empresa
  
  how do I copy this link to my facebook? I want to share this page with my friends!
  
  Empresa de sites webdesigners sitepor500.com.br
  - http://www.therecipesdaily.com/ Online Recipe Resource
    
    Directly copy the URL from address bar and post into your facebook wall..thats it as simple as that
http://twitter.com/ROBPicket ROBPicket

I am currently researchng these sites from this list, specfically looking for FREE services, and will review them through a blog post by 5 o’clock this evening.

shoutlet
emailvisioin
spreadfast
socialtalk
awareness
janrain
sendible
kickapps
postling
crowdfactory
seesmic
media funnel

I’ll probably comment on my progress throughout the day on twitter, @RobPicket:disqus , so if you need an opinion before 5 look for me there.

Until then!
http://twitter.com/howtobrewbeer Micro Brewing

This is a great list, but I still can’t find a service or software system that will allow you to add unlimited sites…there are tons of other great platforms and it only seems the top 30 or so are getting attention.

Would it be too difficult to make something open source so you could add any social network or blog to your ‘hub management software’ so you can make updates across hundreds or even thousands of sites easily? That would be awesome to have!!
- http://twitter.com/socialnetgate Social NetGate
  
  Not sure what you mean by unlimited but http://www.socialnetgate.com allows to configure over 100+ and also it is the ONLY platform which takes care every aspect of social media management, starting from creating presence to analytics.
- http://twitter.com/CRMSwitch CRM Switch
  
  Good question. The pre-requisite is that the platform has a published API. More and more platforms are offering an API for publishing to accounts on their service, but on the SMMS side, it takes time to set up and test the connection to each. Plus, there are specifics to each, such as the number of allowed characters.
  
  However, I think you will see the number of supported platforms grow in these types of apps.
http://www.socialnetgate.com/ Gopu P

Really a good list of Social Media Management platforms, Leo.AS you mentioned, It’s time to refresh the list. SocialNetGate would be a great addition to this as we provide more than just Social Media Management and Monitoring. SocialNetGate is a business platform for presence creation, promoting the presence, Engaging and monitoring the presence, Social CRM and more social media tools.Thanks,Gopu Pgopu@socialnetgate.com
http://twitter.com/yellowiconscom Yellow Icons

Great tools, for sure. Also some other small business marketing ideas, currently on the rise are mobile gift vouchers , like Gift SMS. As a business, you can install a widget onto your website, and send mobile gift vouchers to mobile phones instantly. The recipient then walks into your business and redeems for goods and services. Very neat indeed you should check them out
http://bloggingfornetworking.com/ Thor

Wow, this are great stuffs. I am only familiar with Hootsuite. I will surely take a look at the other. Thank you very much for sharing and writing about these tools
rajatgarg79

Have you taken a look at SocialAppsHQ – https://www.socialappshq.com

It’s the largest FB app store on planet with 29+ apps live on 1M+ FB pages
http://twitter.com/conilost coni lost

free social media monitoring , http://www.rtsmm.com
http://www.leadprime.com/ Lead Management System

Great post..present i’m using social media for my business am using twitter, facebook, stumbleupon and tumbler youtube etc..with your post came to know lot of things in social media thanks anyway…
http://profile.yahoo.com/DZSSZ5CICQZNZVMUJV3PQRFFP4 Ricky

http://www.smarsh.com/email-archiving
provides affordable enterprise-level email archiving and eDiscovery solutions ideal for small to medium businesses using Microsoft Exchange Servers.
email archiving
http://profile.yahoo.com/DZSSZ5CICQZNZVMUJV3PQRFFP4 Ricky

http://www.smarsh.com/email-archiving
provides affordable enterprise-level email archiving and eDiscovery solutions ideal for small to medium businesses using Microsoft Exchange Servers.
email archiving
http://www.facebook.com/people/Gtaviani-Di-Gabriele-Taviani/100003725329388 Gtaviani Di Gabriele Taviani

Lee, please consider our social affiliation tools too: http://www.paypersocial.com
http://www.facebook.com/liad.guez Liad Guez

I think this list is due a refresh, what about Oktopost?
http://freecarads.com/ Matteo

I’ve got some new services to go check out now. I think learning when to tweet based on your followers is a huge advantage so crowdbooster is a great choice. I use buffer a lot and learned that you can use a tool called SocialBro to learn the best tweet times and then import the schedule into Buffer.
Karen Beau

This is a great set of tools. I’m a big fan of Sprout Social and Hootsuite. Hootsuite is particularly helpful when you want to monitor specific messages and schedule social media output. We use another tool called BringShare.com to measure everything from there. I’m surprised they didn’t make the list. They have a great social media dashboard that pulls in all of the actionable social media information we need -instantly showing us our ROI, CPA, revenue and conversions. It’s great!
http://www.toprankmarketing.com/ leeodden

Vocus is currently a client so my opinion would be biased.
http://www.facebook.com/mktgwiz George Marsh

There is a new one about to be launched and I truly love the price $22 set-up and $22 monthly called 22Social, a friend of mine just became the President of the company and funny the timing I have been doing some research into these type of FaceBook applications. 22Social will launch very soon more info can be found at http://www.got22social.com Thanks for this list it will be great compare the features of 22Social against all of these!

George Marsh
Wolfpaw Consulting
http://www.dweb3d.com/portafolio/portafolio-diseno-grafico.html www.dweb3d.com

Very nice tools for one important department of web industries, and any industrie, the marketing, thanks for share valuable information
http://twitter.com/jer979 Jeremy Epstein

Lee-we’ve been watching our GA data and it’s remarkable how this post continues to drive traffic to our website. Just wanted to thank you for that. Also, as you can imagine, we’ve made a ton of improvements since, so if you’re ever up for an update, let me know and I’ll happily brief you.

Thanks again.

Jeremy EpsteinVP/Mktg-Sprinklr
jepstein AT sprinklr.com
David Satterly

This is really a fantastic list for Social media tools and software…Nice collection..thanks for this..
Mortgages

nice one
http://keywordjump.com/ seo company

Growing your on the internet existence through public networking isn’t that big of a cope. When you help your clients quickly, all you’re doing is assisting to improve and do a benefit to your own company. Social press is just a automobile that will help to even out your procedure and create it more eventful.
http://www.sharanyan.com Sharanyan

Very Nice List You have.
Tony Dill

This is a very comprehensive and useful list, but like some of the other comments, it would great to get some form of rating/ranking of the top systems by such criteria as integration, price, ease of use, support, etc.
http://www.webmaxformance.com/ Igor Mateski

great list, although it would be very beneficial to have more info on the services. I’m looking for a service that will cover as many social sites as possible, eg. Twitter, Facebook, Linkedin Google+, Pinterest, etc. There are dozens, and having a single platform to manage them all would be a God-sent.