Lee Odden

Video: Cycle of Social & SEO

While in Hong Kong I thought it might be interesting to start doing videos that offer tips against an interesting backdrop. There are so many amazing conversations and topics discussed at the events I travel to, why not combine that somehow?

Watch this Content Marketing Optimization video to learn the simple, yet highly effective, method of incorporating search and social media keywords to guide content marketing optimization efforts. Combine optimized social media content with promotions to increase the traffic and sharing that will provide subsequent data to mine even more effective content ideas.

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Please let me know if you like this format of content. I’ve been doing more video interviews of other people in the search and social media marketing industry lately but I haven’t used video to share my own ideas. In the interest of making this blog even more interesting and useful, your feedback is greatly appreciated!

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About Lee Odden

@LeeOdden is the CEO of TopRank Online Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.