Lee Odden

29 Content Marketing Tactics to Attract, Engage & Persuade Customers

Content Marketing TacticsContent Marketing is a near and dear online marketing tactic and there’s been an explosion of attention and advice over the past year. SEOs and PR professionals are “seeing the light” if you will, of the value in creating and curating content that delivers value as part of their online marketing and public relations strategies. In an online marketing model with a defined strategy, goals and understanding of the target audience, what mix of tactics makes the most sense?

Many marketers limit themselves to a handful of content types and formats leaving substantial business to the competition. To be competitive, it’s essential to be open to a mix of content marketing tactics in order to provide relevant information discovery, consumption and sharing experiences for customers. This matters at the top of the funnel as much as it does after the transaction and into engagement and evangelism.

Here is a virtual smorgasbord of content marketing tactics for you to consider. Watch for our upcoming series that will drill down into each one of these tactics with an explanation, examples and creative ideas for implementation.

  1. Article Marketing
  2. Advertorial
  3. Blogging
  4. Case Studies
  5. Crowdsource
  6. Curate
  7. Digital Newsletters
  8. eBooks
  9. Email
  10. Images & Infographics
  11. Interactive Tools
  12. Microsites
  13. Mobile Applications
  14. Mobile Content
  15. News Release
  16. Online Conferences
  17. Online Magazines
  18. Podcasts
  19. Print Magazines
  20. Print Newsletters
  21. Real-World Events
  22. Research & Surveys
  23. Social Content
  24. Teleclass & Telecasts
  25. Traditional Media
  26. Videos
  27. Webinars
  28. White Papers
  29. Wikis

What did I miss?

Of course, the idea is not to use as many content marketing tactics as possible, but to use the appropriate tactic on a matrix of persona, stage in the buying cycle, Social & SEO considerations as well as position in the customer lifecycle.

What content marketing tactics have you focused on this year? What will you change for your 2012 planning?

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.