The disciplines of search, social media, content marketing and online PR continue to intersect and often combine to create a powerful mix. Besides leveling the playing field, companies and individuals are creating competitive advantages as they adapt to shifts in technology and consumer behavior. Learning and mastering the ability to integrate should be top of the personal development list for marketing and communications professionals.
Here are the details for four upcoming events to do a deep dive into Optimized Online Marketing and PR. I hope to see you there:
Event: Blogworld Expo New York – Social Media Business Summit
Date: May 24-26, 2011
TopRank Presentation: Dominate Your Niche with Social Media, SEO & Blogging
Blogging and other social media channels continue to attract attention and rather than focusing on single social applications and platforms for marketing success, the masters of the social web are integrating channels and tactics. A customer centric approach optimizes the right mix of content for push and pull discovery, topics that influence engagement and conversions, plus sharing to extend the reach and lifetime value of useful content.
As marketers begin to understand the myriad options available for data and marketing communications channels in today’s social web, it must feel overwhelming and not unlike jumping into a blender. This session provides a roadmap to optimized online marketing integrating SEO, Social Media and Content Marketing to build authority, acquire and engage new customers.
Event: OMS Minneapolis
Date: June 6-8, 2011
TopRank Presentation: Develop a Killer Social SEO Strategy
Learn how large and small brands alike have integrated Social Media, SEO and Content Marketing to increase sales and improve customer engagement. This session will provide practical examples of BtoB and BtoC companies overcoming the competition with an agile, customer focused content marketing strategy that’ search engine optimized for the social web.
Event: SES Toronto
Date: June 13-15, 2011
TopRank Presentation: Content Marketing Optimization
The core of any search or social media marketing program centers on content. Digital assets, rich media, web pages, MS Office and PDF docs as well as content created and shared by consumers all offer opportunities for optimization. If it can be searched, it can be optimized!
Online marketing is increasingly competitive and brand marketers world-wide are seeking real advantages that will improve the efficiency and impact of their Social Media and SEO efforts. This presentation will provide unique insight into content based optimization strategies and processes as well as tactics for sourcing, creation and promotion of optimized content on the social web.
More info: Content Marketing Optimization & SES Toronto
Event: Vocus User’s Conference
Date: June 16th, 2011
TopRank Presentation: Integrated Social, SEO & PR
Information overload: Facebook has over 600 million users and Google handles over 10 billion queries per month. Every two days there is more information created than between the dawn of civilization and 2003. The age of communications and digital relationships between brands, the media and consumers has changed faster and in ways few could have anticipated.
Now is the time for PR and communications professionals to master the new rules for consumer information discovery, consumption and sharing. As participants and content creators savvy about the search and social web, PR professionals can directly impact online brand visibility, customer engagement and acquisition.
This presentation will cover how the intersection of search and social media provides a powerful means to reach and engage media and consumers that inspires interaction, sharing and meaningful business outcomes.
- Learn future trends in search and social media for PR
- Develop search & social personas
- Research Keywords for Social SEO
- Social media optimization best practices
- SEO for Blogs, YouTube, Twitter, & Facebook
- High impact & low cost tools
After all that I’ll get to take a break until the Intel Social Media Summit in July. Whew! I hope to see you at one of these upcoming events.