Susan Misukanis

Five Social Media Marketing Tricks for Halloween

Susan Misukanis     Online Marketing, Social Media

Halloween Social Media Marketing Tips

This Halloween do you think social media will bring you tricks or treats? For some marketers, every day is Halloween when it comes to social media marketing. These marketers expect the bogeyman to be hiding behind every piece of consumer-generated content and assume their customers and the public only use Facebook and Twitter witchcraft to create bloodcurdling tricks. Yet the reality is that most of the social media conversation about your firm isn’t scary.

For your Halloween treat from TopRank’s Online Marketing Blog, here are the top five tricks in my social media goodie bag you can easily integrate into your marketing efforts.

1. Shock Them with Killer Headlines

Grab the attention of your business’ witches and wizards to lure them into your social media content. Otherwise they’ll take off on their broomstick. A magic headline casts a spell over your visitors and entices them to read on. According to Copyblogger’s Brian Clark only one out of five visitors will read your content. It’s a pretty scary statistic considering most of your time is spent creating the body of your content, not the headline. Since quality counts, a strong headline can tempt more readers in. Additionally it’ll come as no shock that the more powerful your title, the more it encourages social sharing.

2. Thrill Them with Spine-Chilling Content

Your content doesn’t stand a ghost of a chance if it doesn’t deliver value to your readers. Even worse, it won’t support your sales process because people don’t like to troll through shadowy content. This means content that’s a rehash of other information or recycled marketing promotions.  Don’t be frightened but 60% of consumers research online before they buy.  So show some wizardry and create quality information your prospects desire and need. Want to enhance your content marketing’s magical powers? Make it mobile friendly since 55% of smartphone owners use their device while shopping according to research by Chadwick Martin Bailey.  If nothing else it’ll give your competitors a fright since the shoppers may be checking your information in their store!

3. Scare up Some Treats

Bewitch your customers and social media followers with a special deal. Forget the over-hyped Groupon and similar group coupon offers. These promotions can be very scary for small business since Rice University found that one-third of these offers were unprofitable. Instead create a targeted offer to entice social media followers to engage with your firm. Exact Target research found that roughly one out of four respondents followed a company (pdf) on Facebook to take advantage of a one-time offer. Beware– you need to keep these prospects engaged once you’ve lured them in or they’ll just disappear with their discount never to be heard from again.

4. Spook Them Into Doing What You Want

Incorporate a call-to-action into your social media. This old direct marketing trick is easy to overlook in social media yet it can reap significant returns. The secret is to make it contextually relevant to what you want your social media followers to do next and the specific environment or platform in which it appears. Remember persuading prospects to purchase isn’t magic. Think baby steps that help move prospects towards your ultimate goal. Use appropriate colors and graphics to make your call-to-action stand out. While you’re creating your call-to-action, don’t forget to develop a targeted promotion code so you can track your results.

5. Offer Halloween Visitors Candy

Decorate your content with social media icons to encourage social sharing. It’s Halloween—who doesn’t want to share their haul so they don’t get sick? But don’t scare your visitors by making them think, or work too much or they’re off. You want to cast a spell over your visitors so they’ll spread the word about you to their social media friends.

Even though it’s Halloween, don’t creep your customers and the public out with a lot of me, me, me marketing-speak. Instead, pay-it-forward by offering some social media treats that yield real marketing benefits for your organization.

Do you have any special social media tricks to share?

 

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Comments

  1. Thanks for sharing such post. hope this post will provide a mile stone for blog readers.

  2. I completely agree with your point that most of the conversation taking place on social media tools about your company is not negative. Some companies seem scared of conversations happening around their brand. Instead, they need to be interacting and engaging their audiences in these conversations. I appreciate your insight in tip #2. With so many customers doing research online before making purchase decisions, companies need to make access to information easy, or they will lose consumers to another company that makes it easier for them. IThe key point in your post is that once you engage your customers with headlines, information, offers, call to actions and sharing, you must then continue the conversations and keep relationships going. I applaud your witty use of the Halloween theme in your post; it made for an enjoyable read.

  3. Inspiring article and it is about time that more and more companies embrace social media an stop being afraid of it. Use it to your advantage – there are so many great marketing ideas out there you can use with social media.

  4. Very interesting article. It is abut time companies embrace social media instead of fighting it. There are so many great marketing ideas out there to boos your business with social media. 

  5. This is cute, considering the season and I love what you wrote here.  I think, if I were to add one to your list, it would be: Crush those zombies – or those sites with contents written by bots… and I’d say let’s bring the Social Web back to life with quality, engaging content.  In the end, social media is not all about publishing media; it’s about building human relationships.  Happy Halloween!

  6. I missed my chance for Halloween this year because I’ve been gearing up for Christmas, but next year I will have some Halloween tactics in play.