As a key component of a hub and spoke online marketing strategy, blogs can be very effective for social media network engagement, online PR, customer service, and as search engine optimization assets. While there are numerous cases studies of business blogs (I like to think Online Marketing Blog is one) providing tremendous value, blogs are simply software tools and what you get out of them is in proportion to how well you know how to use them. One of the common areas of lost opportunity with business blogs is link building.
In the search engine marketing world, effective online marketing comes down to surfacing keyword opportunities that reflect a demand for solutions (products/services). Content about those products is created and optimized to attract search traffic for popular and relevant keywords.
Niche products often suffer from a universe of keywords that have low popularity counts and that creates a challenge. Because in the world of SEO, accountability starts with driving more organic, non-branded search traffic to a company website. If there’s very little demand for the keyword phrases identified, it can be frustrating for all.
A common reaction to that frustration is to accuse the products, company or industry as being “boring”. But here’s the thing:
Optimize – How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing
By now you may have heard that I’ve written a book called “Optimize“. After months of writing and editing, it’s now the real deal and online orders just started shipping a few days ago. I haven’t done a formal post talking about the book and so here are a few highlights.
Essentially, Optimize it’s a more holistic view of content and social media optimization than what you’ll often hear at events, read in other books and online. So many optimization efforts are focused on chasing exploits and loopholes only to be shut down by search engine quality efforts. Why not focus on quality in the first place?
Update for 2013: What are your favourite UK based online marketing blogs? We’re taking nominations for our 2013 list to be published in February. Please share in the comments below!
Last year we ran a poll to identify the top Internet Marketing blogs in the UK which ended up getting a little spicy. There were over 3,000 votes cast (both human and bot) plus a ton of lively discussion (60+ comments). Many long time online marketing folks know of our famous BIGLIST of SEO blogs and so there was a lot of awareness and interest in getting on the UK list.
A lot has changed in the past year so I think it’s worth revisiting that list.