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Ashley Zeckman

Online Marketing News: Facebook IPO: Worth $104 Billion, Google Penguin & Panda Party Crash, G+ Ghost Town

By Ashley Zeckman     Marketing Industry News, Online Marketing

Top 250 Internet Retailers

Social networking for retailers makes sense right? Make your brand visible where your consumers are spending the most time. This infographic from Campalyst shares information on one of the things that helps makes retailers successful online, a social presence. Key findings include:

  • Number of followers by social platform
  • How success on social networks is distributed
  • The most followed industries on specific social channels

Featured Team Member Story

Mike Yanke – Who Will Win the War of the Sidebars?

While Google made headlines this week with the launch of its Knowledge Graph (ie a new sidebar element designed provide facts the search giant has amassed on people, places and things), emerging force Bing made its own announcement last week with a platform relaunch, complete with a social sidebar. So what sidebar format will most engage users – a vast collection of knowledge on people, places or things you may never see – or a vast collection of facts on people, places and things you may see every day? Check out Search Engine Land for more on both Bing’s social sidebar and Google’s Knowledge Graph.

This Week in Online Marketing News

Facebook IPO Could Place Its Value at $104 Billion
The social network priced its shares at $38 apiece, valuing the company at $104 billion. The average first-day “pop” for a technology company is 32 percent; if Facebook follows that trend, it’ll be worth $137 billion by day’s end. Via Bloomberg.

Who Invited Penguin & Panda to the Party?
Google’s new penguin update has many organizations confused, frustrated, and angry. It seems that many sites have seen a sudden drop in traffic, and are blaming “Penguin” and “Panda” for the decline. This article covers the importance of knowing which update affected your traffic as well as tips for gaining some of your traffic back. Via Yoast.

57% of Facebook users Never Click Ads
Facebook’s public offering has generated a lot of buzz and anticipation. However, the ineffectiveness of advertising and user distrust due to policy changes may stunt aggressive growth goals. Curious to know other results of this poll run by CNBC? Via MSNBC.

Is Google+ Becoming a Ghost Town?
This week Fast Company received exclusive insights into Google+. If it’s true that Google+ is the company’s “social spine” then they are in need of some serious adjustments. The picture painted by the data shows very weak user engagement, waning interest and minimal social activity. Via Fast Company.

9 Ways to Be An Expert, Without the Attitude
There is a fine line between providing valuable information, and the stigma that comes with being thought of as an expert. This article provides 9 helpful tips that you can share valuable information in an influential way without being perceived as a jerk. Via Brass Tack Thinking.

17 Steps to Becoming a Content Curator
Many people curate content without even thinking about what they are doing. Re-sharing an article from a friend or colleague, or collecting and sharing a series of blog posts on a particular topic. There are some very simple rules that you can follow to properly curate and share the information you find online. This guide from Econsultancy covers the basics to set you up for success. Via Econsultancy.

TopRank Team News

Kodi Osmond – Yahoo Debuts Big Data App Called “Genome” at Internet Week
Genome, over-simplified, refers to the biological information needed to build a living thing. If one thinks of data as capturing the behavior of a living thing, then data must be a “living thing”, too. Perhaps this was the logic used when Yahoo named its big data software, scheduled to release in July. Read more of Yahoo’s press release and what EVP of Americas Rich Riley had to say at Venture Beat.

Shawna Kenyon – What People really Want vs. What They Share on Social Media
Social media monitoring company NetBase published a year’s worth of its own data and compared it against a Harris poll to determine the gaps between what people say in social media updates compared to what they actually want. They found that in general people are ‘emotional sharers’ but in actuality tend to be quite logical when asked a direct question. This article poses an interesting comparison between men and woman within a number of categories. Via Mashable.

Roxanne Hagberg – Google Search Just 1,000 Times Smarter
(We all know that Google’s Knowledge Graph is big news this week. Our team found this change to be very important for our readers so we have included another review from Mashable)

Google taps into a variety of knowledge databases to roll out “Knowledge Graph”, the next generation of search. Knowledge Graph allows users to quickly narrow their search to find the most relevant results. Via Mashable.

Brian Larson – Saving Time in Google Analytics
I remember the first time I really, really dug into a Google Analytics (GA) profile. I logged into GA at noon and the next time I looked up it was time to go home. There’s no doubt that there’s a tremendous amount of valuable information in GA. There’s also no doubt that it can be easy to lose time data mining in this tool. Search Engine Watch’s Eric Stiu shares ‘7 Time Saving Google Analytics Custom Reports’. Via Search Engine Watch.

Time to Weigh In: Wow, this was a big week in SEO and social news. Google “Penguin” as well as their new “Knowledge Graph” are on the minds of many organizations. Has your company seen any significant decreases in traffic since this release? Do you believe that Google+ is a truly effective mechanism for engaging customers and clients socially? What updates would you recommend Google+ make to increase usability and engagement?

 


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