In late 2011 Vocus welcomed Jason Jue as Chief Marketing Officer. In this interview Jason talks about the undeniable convergence of PR and marketing, what social media metric is most undervalued by many PR and marketing professionals, where marketers should invest for 2013 and his vision for Vocus.
Tell us a little bit about your background and what excites you most about joining Vocus?
Prior to Vocus, I was Vice President of Marketing at Rackspace and had several executive positions at Dell in the US and Asia, marketing to businesses. Vocus offers software to businesses in every market sector and size that want to reach and influence buyers.
I’m excited about sharing with businesses how easily our products work wonders for our current customers. Some of the leading marketing consultants such as Sirius Decisions and MarketingSherpa use our products to maximize their online publicity.