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Ashley Zeckman

Online Marketing News: Facebook Tests Sponsored Search Ads, Google’s Page 1 Results Possibly Getting Smaller, Klout Revamps Metrics

By Ashley Zeckman     Online Marketing, Online Marketing News

Most Effective Advertising Online In 2012 [Infographic]

This recent infographic from Webstarts takes a look at online advertising in 2012.  With billions of dollars being spent on advertising each year it is difficult for some marketers to determine where their advertising dollars should be spent.

Facebook Testing Sponsored Search Ads – Google AdWords Watch Out?
It appears that Facebook is pushing even further into Google’s territory.  The social networking giant as discretely begun rolling out more search-driven advertising, including a new category of Sponsored search ads.  Via AdWeek.

Facebook Beats Yahoo to Become No. 2 Video Site
In July 2012 Facebook overtook Yahoo as the second most popular website for online video viewing attracting over 53 million unique viewers during the month.  Via MarketingProfs.
Report: Social network demographics in 2012
This recent report from Pingdom answers the questions that many marketers have about their customers such as the average age of Twitter or Facebook users.  This report includes most of the top social networks with the exception of Google+.  Via Pingdom.

Salesforce.com Tweets Q2 Results
Salesforce CEO Marc Benioff is reporting  that the company is reporting second quarter revenues of $732 million, which is up 34% compared to last year.  Salesforce is now forecasting an increase of 34% for the year which would anticipate revenue to be up $100 million.  Via TechCrunch.

New Tool Helps SMBs Listen to Social Sentiment
SDL’s product, SM2 allows users to “listen” for any number of keywords, and then analyze sentiment based on words in context, tone, and emotion.  This new tool hopes to help meet some of the top impediments that small businesses face when trying to get value from social business.  Via InformationWeek.

TopRank Team News

Brian Larson – Is Google’s Page 1 Results Getting Smaller?
There have been rumors that Google has been tinkering with reducing the number of organic results listed per page. Now there is proof. Kind of. Danny Sullivan shares his experience & insights regarding what appears to be Google’s move to from 10 results per page to 7.  Via Search Engine Land.

Shawna Kenyon – 5 Ways to Grow Your Exposure With Instagram
If your anything like me, your obsessed with Instagram. If your new to the social platform, the following article by Social Media Examiner explores how companies of all sizes are capitalizing on its popularity and expanding their brand.  Via Social Media Examiner.

Alexis Hall – Klout Revamps Metrics To Better Gauge Social Influence
Klout recently announced it had revamped its metrics in order to better gauge an individual’s social influence. Klout score now includes 12 billion pieces of data, compared to 1 billion previously.  Via BtoB.

Evan Prokop – Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms
With the multitude of options available today for promoting your brand online, it is more important than ever to ensure that your marketing is consistent across platforms. Use this handy checklist to ensure that you are getting the most out of your online marketing by following a holistic, cross platform approach.  Via Search Engine Watch.

Sara Duane-Gladden - 5 Ways to Use Google+ Events for Marketing Your Business
Google+ really, really wants to be like – err, beat – Facebook. Of course, if Google+ is ever to surpass Facebook, it needs to adopt some of the things that make Facebook great. Google+ Events is yet another way the social network is trying to take on the heavyweights. But Google+ Events might have a few new bells and whistles to make the competing service stand out.  Via Social Media Examiner.

Time to Weigh In: Do you think that Google should be worried about Facebook’s new ad scheme, and the fact that they are slowly becoming one of the largest search engines? Google is also in talks to possibly shift the number of results that appear on the first page, how do you think this will impact businesses large and small?


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