TopRank Online Marketing
Ashley Zeckman

Online Marketing News: Google+ Integration, Price of NOT Tweeting, Bing Facebook Photo Search, Take Advantage of LinkedIn

By Ashley Zeckman     Online Marketing, Online Marketing News

Restaurant Social Media Top 10

Have yu ever wondered how the largest restaurants in American stack up on social networks?  This recent infographic from QSRweb.com shares a glimpse into how your favorite fast food spots are fairing.  While the infographic provides insight into likes, fans, and followers, it would be great to see what sort of engagement strategy these companies have, or how they respond to feedback (good and bad).

Google Plus Goes to the Office
On August 29th Google announced that it is in the process of integrating Google+ with Google Apps.  The business application for this change may come sooner than you think.  It appears that Google is now integrating Hangouts with calendars, e-mail, and documents.  Perhaps companies will now have a one stop shop for video conferencing and document sharing?  It may still be too early to tell, but we have our fingers crossed. Via The New York Times.

The $1.3 Trillion Price of NOT Tweeting At Work
In a large corporation strategies must be tried, tested, and refined before making their way to the boardroom.  Convincing the c-suite that social media is a tried and true method, is not always easy.  However a recent report from McKinsey Global Institute found that companies stand to unlock $900 billion to $1.3 trillion of value from social media.  Via Fast Company.

5 Tips: Overcome Corporate Collaboration Challenges
After receiving social “Klout” many employees are beginning to find their voice within the company as well.  A recent survey found that 86% of respondents blame lack of collaboration or ineffective communication for workplace failures.  This article provides 5 very handy tips on encouraging collaboration, while maintaining a sense of structure.  Via the brainyard.

Only 9% of Tech Blogs Implement Google Authorship Properly
A recent study found that only 9% of blogs have fully implemented authorship.  This works out to less than 1 out of every 10 blogs!  Other reports are finding that when authorship is present, click through rates can increase by 30%, 150%, or more!  So what’s the hold up?  Via Search Engine Land.

Bing Adds Facebook Photo Search
Bing has been slowly rolling out enhancements for their social searching capabilities.  Users can now search for their Facebook friend’s photos, right in the search results.  For casual Facebook browsers (or stalkers J ) this may eliminate the need for them to visit the social platform altogether.  Via ClickZ.

TopRank Team News

Shawna Kenyon – Is Google Afraid of the Big Bad Wolfram?
Is Google in danger of losing its crown as king of search? This article examines Google’s continual search for relevance in an evolving landscape as the new breed of voice-led semantic search (ala Siri) starts competing in the space. This article suggests that Apple’s virtual assistant presents a very real threat to Google’s dominance and explains that most of the fear emanates from the fact that its ‘engine’ is already better at semantic search.  Via Search Engine Watch.

Sam Giehll – The Long Arc of Commitment
As a marketer, building relationships over time and maintaining those relationships through appealing to mutual interests and learning about your target demographics. Read this article to learn more about the long-term art of building and maintaining relationships from a point of view that you may not have heard before.  Via Psychology Today.

Sara Duane-Gladden – 3 Tips for Taking Advantage of the New LinkedIn
If you’ve visited Linkedin recently, you may have noticed some changes. Check out this post from the Social Media Examiner that shows you what’s new. Then read on to learn 3 tips marketers can use to leverage the new Linkedin!  Via Social Media Examiner.

Brian Larson – Let’s Get Visual
Visual heavy social networks Pinterest and Instagram have experienced rapid growth in user adoption. While their total numbers still don’t scratch the surface of Facebook & Twitter’s user bases, they have certainly emerged as  2 channels that can no longer be ignored by online marketers. Learn more about the rise of these social networks in this Search Engine Watch post.  Via Search Engine Watch.

Time to Weigh In: Where do you think Google is headed with their Google+ integration?  Have you experienced pushback on new ideas from executives, or are you an executive that is leery of new marketing strategies?  If so, why? I hope that everyone has a fun and safe holiday weekend.

 


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