Lee Odden

B2B Marketing & Innovation: What’s Missing? Share Your Best Tip

B2B Marketing Innovation“There’s a common belief that it’s tougher to come up with new marketing ideas for B2B than for consumer products. But most experienced marketers know that innovation exists within B2B as much or more as it does with B2C marketing – just in different ways.  Please share a tip on how companies can come up with new and innovative ideas for their B2B marketing efforts.”

That’s the question I posed to some of the top B2B marketing professionals for the MarketingProfs B2B Marketing Innovation eBook project that TopRank Online Marketing is working on. The B2B Forum is coming up fast in Boston Oct 3-5 and there’s more interest now than ever, in how to innovate.

Companies ranging from IBM to Silverpop as well as thought leaders including Ann Handley (of course!), Christopher Penn, Amanda Maksymiw and Paul Gillin have shared their hard won insights about how companies can breathe some fresh ideas into their B2B Marketing efforts.

We’ll be publishing a series of interviews with these B2B marketing digerati and a retro style eBook to go along with the B2B Forum tagline: “This is Not Your Father’s B2B” complete with retro business guy photo.

But why should the conference speakers have all the fun when it comes to sharing B2B innovation insights? Surely there are thousands of our readers in the B2B marketing space that are testing and implementing new and innovative marketing tactics.

That’s why I’d like to use this post as a call for entries that describe B2B Marketing innovation tips and examples.  Looking at the client roster at TopRank, there are many examples we could use ourselves (McKesson, Marketo, Vocus, StrongMail, PRSA and others) but let’s see what Online Marketing Blog readers can come up with.

The incentive for sharing your nugget of B2B Marketing Innovation will include a copy of Optimize AND a copy of Content Rules to be awarded to the top 10 tips as judged by the staff at TopRank Online Marketing.  We’ll also pick the top 3 and include them in the B2B Marketing Innovations eBook which will be promoted here, on our social networks, through the MarketingProfs website and community, and to the attendees at the B2B Forum in Boston.

So, what are you waiting for?

Leave your best B2B Marketing Innovation tip in the comments below including your name and a good email address so we can contact you about winning two of the finest content marketing books around. We’ll also want to reach you in case your tip gets picked to be included in the eBook.

We’ll take your entries until Wednesday September 26th, 5pm Central. Winners will be announced the following day. You can do it!

While we’re on the topic, if you’re in the Boston area, be sure to check ou the B2B Forum on Oct 3-5.

Congratulations to these B2B smarties who won a copy of Content Rules and Optimize. 

  • Lynn O’Connell – @omdirect (Included in B2B Marketing Innovations eBook)
  • Scott Williamson – @scottwmarketing (Included in B2B Marketing Innovations eBook)
  • Joe Yeager – (Included in B2B Marketing Innovations eBook)
  • Rick Marteen
  • Kelly Kerr – @kannkerr
  • Michael Best
  • Laura Crest – @ljcrest
  • Amber Bosland – @psugirl28
  • Bruce Vernon
  • Blue Hat

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.