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Ashley Zeckman

Online Marketing News: Social Media: A Recruiting Tool, Google Rating Guidelines, Rules for Online Content, Write Better Facebook Posts

By Ashley Zeckman     Online Marketing, Online Marketing News

Social Media & The Effect On Employee Recruitment

Still think that social media doesn’t hold value for business?  I found this recent infographic from Intricate on Visua.ly that says otherwise.  If you’re looking for a job, or looking to grow your team here are some things you should keep in mind:

What Employers Frown Upon

  • 78% – Posts and tweets on doing illegal drugs
  • 66% – Sexual posts and tweets
  • 61% – Profanity in posts and tweets
  • 54% – Grammar mistakes
  • 47% – Pictures of you drinking

Google’s Rating Guidelines Adds Page Quality to Human Reviews
A new version of Google’s human rater handbook hit the web and Google’s Premiere Engineer Matt Cutts insists these rating will not directly affect search engine results.  Regardless, the rating document does provide a high level view of what Google looks for in a quality website.  Via Search Engine Watch.

 4 Essential Rules for Online Content
Peter Shankman opens up his article on Inc.com by stating: “If you don’t give customers what they want–the way they want it–you’ll soon be out of customers.” This article dives into the essential rules of creating and promoting content online in order to satisfy your current customers, and generate new customers.  Via Inc.

 10 Ways to Write the Most Effective Facebook Posts
How?  It’s simple, post content that fans want to read and share.  While some of these tips may seem simple, they are best practices that companies and brands often overlook.  Via Ragan.

Instagram Officially Part of Facebook Today: 5B photos shared, 80M users
Facebook assures users that Instagram will continue to serve its community, which might indicate that they will take a hands-off approach.  ComScore recently reported that Instagram’s website is now the 56th most popular site in the U.S., with 22.7 million monthly unique visitors.  Via VentureBeat.

TopRank Team News

Jolina Pettice – Holiday Marketing: 8 Trends, Tactics, & Tips for 2012
Coming to you from the Land of 10,000 Lakes we can tell Fall is upon us with crisper morning air and leaves starting to change colors. Whether you are noticing Falls arrival, or still enjoying summer, it’s definitely time to turn our attention to the upcoming Holiday Season. Check out this post for great reminders and new ideas for what can help push companies into the black.  Via MarketingSherpa.

Brian Larson – Small Business Examples That Can Inspire LE’s
Because of their substantial budget, we often look to large corporations for excellent examples of search and social campaigns. Not today! Social Media Examiner rounded up 10 awesome examples of small businesses that rocked in social. Find those examples and learn more about the businesses that deployed them by reading the post.  Via Social Media Examiner.

Shawna Kenyon – How Do You Sort Fake Followers From Real Ones on Twitter?
For Celebrities and politicians on Twitter often times with millions of followers, typically more than 30% are fake.  So what is a fake follower and how do you weed them out? A new tool called Fakers will show you how many of your followers are fake or ‘inactive’ and how many are good.  This article includes and infographic to help you learn how to tell the difference. Via Mashable.

Alexis Hall – New Facebook, Twitter Ad Targeting Options Offer Opportunities and Challenges
Social ads allow marketers to target more than just keywords. Facebook and Twitter have both recently announced plans to further enhance the targeting abilities of social advertising. Facebook can target user email addresses, phone numbers and game or app User IDs. While Twitter plans to increase search specificity to allow for greater targeting based on what users are Tweeting. Read on to learn more the new possibilities and challenges presented by increased targeting.  Via ClickZ.

Thom Craver – The Bing Team – Survey Says: Bing Results Beat Google by Nearly 2:1
In an independent survey of 1000 adult participants, people were asked to search for ten different search queries, comparing between two, unbranded sets of results. In the end, 57.4% chose Bing, 30.2% chose Google and 12.4% saw no preference in the results. The survey had a margin of error of only 2%.  Via Bing.

Mike Yanke – Google Updates Hit Again…Or Maybe Not
Has Google updated itself yet again?  Of course – if you listen to the chatter.  So why is Google not confirming or denying?  Get in on the conspiracy on the ground floor with this article from Search Engine Land.

Sara Duane-Gladden – Making the Most of Mobile Marketing
Marketers understand that to squeeze every opportunity possible from their content and social media marketing campaigns, they need to embrace mobile. At the same time, many marketers aren’t quite sure how to make the most of mobile. The results of this study could help you out. It analyzes the mobile path to purchase for the travel, restaurant, and auto industries, while providing insights on successful strategies and considerations to increase conversions.   Via MediaPost.

Evan Prokop – Pinterest Surpasses Yahoo as an Organic Traffic Driver
Pinterest beat Yahoo as a driver of organic traffic referrals, making it the 4th largest source of organic traffic worldwide. If your business isn’t taking advantage of Pinterest, what are you waiting for?  Via TechCrunch.

Time to Weigh In: What is your prediction on whether or not Facebook will begin making changes to Instagrams infrastructure, integration, and functionality?  Have you ever found a job or found an employee using social media? If so, what was your experience and what would you suggest to others?


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