Ashley Zeckman

Online Marketing News: Social Media & Holiday Shopping, Use PodCasting For Business, Facebook Ads = Craigslist, New Gmail, Google EMD Update

Ashley Zeckman     Online Marketing

Infographic - Social Media - Social Media and the Holiday Shopper

Social Media and the Holiday Shopper

This recent infographic from Clever Girls Collective provides insights into social media-savvy women’s 2012 holiday shopping plans.  Findings include:

  • 93.3% purchased something because a blogger recommended it
  • $515 is the amount the average US household will spend on gifts this year
  • 75% say sale prices influence holiday purchasing decisions

3 Ways Podcasting Can Land You Customers
Podcasting is quickly becoming a very popular means of creating online content.  In addition to it’s virility, podcasting puts a voice to the face that prospects will appreciate.  This article shares 3 great tips for using podcasting to get new customers.  Via Social Media Examiner.

Apple’s North American Mobile Web Traffic Surges Following iPhone 5 Launch
According to this article, Apple’s share of mobile web traffic rose nearly 6% between September and October.  This is no doubt due to the introduction of the iPhone5 and the 4th generation iPod Touch.  Due to the stiff competition, these numbers may fall again soon.  Via TechCrunch.

Rumor Says Facebook May Create Classified Ads — Again
There are rumors circulating that Facebook is on the verge of creating a new classifieds listings section which would essentially put them in direct competition with Craigslist.  Apparently this service would allow users to create ads to show up in their friends’ news feeds.   Via cNet.

2013 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]
MarketingProfs and Content Marketing Institute have published their third annual research results.  Findings show that content marketing continues to be a top priority for marketers in the upcoming year.  In fact, 9 out of 10 marketers are currently using content marketing.  Via Content Marketing Institute.

TopRank Team News

Mike Yanke – To Disavow or Not to Disavow?
As previously noted here, Google recently launched a link disavow tool – empowering sites to disavow any spammy links they saw as potentially harmful to their site.  How can you determine whether you are simply one of the millions intrigued by this tool – or one of the hundreds that should actually use this tool?  Start by reading this Q&A with Google’s Matt Cutts, published to Search Engine Land.

Thom Craver – Introducing the New Compose In Gmail
Google has simplified the process of composing new email in Gmail. Instead of filling the entire screen, it uses a little pop-up like window in the bottom-right corner of the screen.  This is so you can still pull up other emails in the background, in case you need to reference a previous conversation. The mini window is far more simplistic, hiding many of the formatting controls. I used it to compose this message. It’s pretty neat.Via Official Gmail Blog.

Rob Bayne – How A New “Influencer” App Could Be Your Most Powerful Content Marketing Weapon
This is an article on an amazing new app called ‘Little Bird’.  Little Bird is essentially a Twitter search engine for thought leaders.  You simply enter the topic you’re interested in, and Little Bird returns not only the individuals who are most followed, but the ones who have the oldest accounts, the most active accounts, who is most followed by topic insiders, who’s emerging, and who’s listening.  You can even filter the results to show only people, instead of businesses and people.  The only drawback is this tool is currently in a closed beta, and not available to the general public!  Via Business 2 Community.

Mike Odden – Google: A Single Tweak Won’t Boost Your Search Ranking
We are reminded again that there is no single magic bullet to acquiring  significant increase in ranking.  There are over 200 factors used and not all are treated equally.  However , as in all things , there are exceptions to the rule as sometimes a small tweak can result in a major boost.  Such as when a old site did not have any unique title tags. Changing the title tags in the article headline can be a huge silver bullet.  Via Search Engine Roundtable.

Shawna Kenyon – New Tool Visualizes Facebook Analytics in Real Time
A new addition to Facebook analytics called PageLever will provide users real time in page analytics. Facebook intends to update this data every 15 minutes in order to show users which posts are making the largest impact. The goal is to help owners manage their pages more effectively.  Via Mashable.

Evan Prokop – Deconstructing the Google EMD Update
It was a little known secret that websites with exact match domain names have received preferential treatment in search for a long time. Google’s recent EMD update aims to put a stop to that. Learn what it means, and why it’s good news for quality websites.  Via Search Engine Land.

Time to Weigh In:  How much do you think that social media affects your holiday shopping? What do you think of Facebook’s plan to roll out ads that would compete with Craigslist?  How do you plan on utilizing Facebook’s new PageLever tool?



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