Archives for October 2013

Have to Give a Presentation? Here Are 8 Quick Tips To Go From Zero to Hero

Lee Odden Speaking in LondonYou’ve heard the saying, “What’s the one thing people fear more than death? Public Speaking”.

That’s why so few people do it. That’s why I avoided it at all costs for many years.

But then I became so interested and passionate about the work I was doing, I decided to accept a speaking request in 2005. At 7am in the James J. Hill Library in St. Paul, I presented “Organic SEO, PPC, Blogging – What does it all mean?” to a group of about 70 people.

And I didn’t die.

Since then, I’ve given presentations all over the world, from New York to London to Hong Kong and next month Madrid and Moscow.

8 Questions About B2B Content Marketing You Really Need the Answers To

B2B Content MarketingIf you work in the B2B marketing world, content is one of the most important tools you have to create awareness, nurture and convert prospects to customers. For proof, look no further than the recent CMI & MarketingProfs industry survey for 2014 that reports 93% of B2B marketers use content marketing.

Part of gaining confidence in the right direction for your B2B content marketing efforts means asking and answering the right questions. Not just for your potential customers, but internal questions to open doors of consideration for your content marketing strategy.

Here are 5 essential questions many marketers are facing now and my answers to consider. I invite you to think of your own answers and share them in the comments.

Marketing Automation Essentials for Small Businesses

#mpb2b Marketing Automation Panel

Do you know which companies are visiting your site right now? Are you able to automate your marketing messages to reach different audiences based on their behavior on your site? How about scoring leads to ensure your sales team knows who should make it to the top of their calling list?

If you find yourself answering no to some or all of these questions, you’re not alone. The scenarios above can be a reality for marketers, but this reality often requires an investment in marketing automation. While large corporations were predominantly the earlier adopters of this technology several years ago, small businesses are learning that the technology synchs with their business needs as well. And marketing automation providers are taking notice, offering solutions now geared to SMBs as well.

Online Marketing News: Scary Good Creative, Email Beats Social, B2B Twitter, Wasted PPC

Scary Good Creative Video: ‘Carrie’ Promo Spooks New Yorkers – It may be a little early for trick or treating, but a new campaign rolled out of the proverbial pumpkin patch this week and tricked one of the most cynical consumer groups, New Yorkers. The video reached 25+ million+ views in just a few days. With the creative juice of Stephen King and Hollywood behind it, the Sony promo for the upcoming Carrie remake is the biggest thing to scare up that many views since The Blair Witch Project. CommPro

More Sharing on E-mail Than Facebook, Twitter – Email beats social networks Facebook and Twitter combined as the top medium for sharing online coupons and other offers, according to new research from SocialTwist, a company that specializes in giving consumers incentives to share deals online. AdAge

8 Things You Need to Know About Influencer Marketing

Influencer Marketing Panel at #mpb2b

What is influencer marketing, how do you measure it and where it does fit into a marketing strategy? These questions, along with many more, were put on the table in this afternoon’s session at the MarketingProfs B2B Marketing Forum. Led by Amanda Maksymiw of Lattice Engines, the panel under her control is the savvy tandem of Sam Fiorella & Kevin Cain.

Makysmiw starts the session by instating one of the cruelest rules a moderator can impose on a panel (and most enjoyable for the audience): all questions must be answered as posed. No hybrid answers and no middle of the road positions. Actual answers with a definitive stamp.

Thanks to Maksymiw’s rule, the session proves to be a fun, lively discussion that helped demystify the ever growing practice of influencer marketing.

How to Build a B2B Community in Facebook

Mike Lewis at MPB2B

Yes, B2B marketers lean towards LinkedIn as the social network of choice…and for good reason. But that doesn’t mean that a very real opportunity doesn’t exist to create a community in the world’s largest social network – Facebook.

Consider this, according to Hubspot’s “Intro to Facebook for Business”, 41% of B2B companies have acquired a customer through Facebook.

Mike Lewis,VP of Digital Strategy TATA Consultancy Services, kick starts the panel discussion with a challenge to marketers to consider the opportunities they may be missing in Facebook. With his challenge heard, Lewis shares his methodical approach to determining how to best create & nurture a B2B community in Facebook by launching into his ‘3 Initial Keys to Standing out on Facebook’.

1) Pay Attention

Before you ‘listen’ for your opportunities, begin with an understanding of:

2013 MarketingProfs B2B Marketing Forum Preview – And a ‘Cheers’ Plug

Cheers to B2B Marketing Forum

Let me start by saying that any trip to Boston has high expectations. Just a few months ago I, along with our Executive Director of Operations Jolina Pettice, traveled to Boston to meet with one of our favorite clients.

During our stay we dined at the ‘Cheers’ bar and later ‘ran into’ NBC’s Lester Holt (ran into = sat in the same hotel lobby). In regards to the latter, one of us may have gone a little fan crazy. I won’t say who, but their name rhymes with ‘Molina’.

Suffice it to say that while attending MarketingProfs B2B Marketing Forum in Boston I fully expect to run into more celebrities while carving out time to revisit America’s favorite bar to perform my best ‘Naarm!’ call (to this day I don’t change the channel when it comes on).

10 Content Marketing Tools for Creation, Distribution and Analytics

10 Content Marketing ToolsTools are essential for ensuring quality, consistency and enabling scale when it comes to just about any kind of digital marketing. Content Marketing is no different.

There are a variety of content marketing tools, services and applications available, each promising to save the day for everything from persona development to editorial planning to content management, amplification and measurement.

When I was at Content Marketing World a few weeks ago, I moderated a presentation by last year’s “Content Marketer of the Year”, Joe Chernov from Kinvey, who presented on a substantial project he undertook regarding content marketing tools.

The presentation and accompanying slide deck possessed several key characteristics of the most successful content: Thoughtful, structured, empathetic with the audience, uniquely and creatively packaged. It also includes case studies for each tool.

Digital Newsletters as Content Marketing: Pros, Cons, Best Practices and Award Winning Examples

Digital NewslettersIt seems fitting to discuss digital newsletters during the month of October, since the birth of email harkens back 40 years ago this month.

Love it, hate it or tolerate it, without email marketing, digital marketers would have been responsible for the destruction of many, many more trees without it!

Digital newsletters are scheduled, recurring messages from companies to a list of subscribers that usually has a web page counterpart or archive which represents a specific type of content.

In contrast, many Email marketing efforts can include automated messages triggered by an auto-responder, e-blasts to a rented list or a list shared by a complementary business, or as part of a drip campaign run through a marketing automation platform.

5 Habits of Digital Marketing Agencies That Get Results

digital marketing agencyMy dad runs his own accounting firm, and has been really successful at it. But he’s one of those people who doesn’t seem to really understand the internet. He’s thought of developing a website, or writing a blog, but information online is really overwhelming to someone who can barely open a text message.

The reality is, the landscape of online marketing is ever changing and evolving. For example, Google launched over 600 improvements to its search algorithm last year, consumers share an average of 27 million pieces of content every day, and there are now more smartphones purchased than computers.

Online Marketing News: Social Tools, Instagram Ads, Apple Tops Coca-Cola, Marketing Automation Trends

Social Media Analytic Tools

25 Awesome Social Media Tools (Your Brand Should Be Using) – When you’re managing your business on social media, it’s essential that you equip yourself with the right tools to do the job. Having the platforms and apps in place to effectively measure your ROI and maximize your social strategy will ramp up your results. This infographic from The Social Media Strategies Summit takes a closer look at 25 free and paid social media tools your brand should be using. MediaBistro

Explore Pinterest Boards with Bing – Back in April, Bing introduced the Pin to Pinterest feature, allowing visitors to pin and save results directly from Bing image search. This week they announce Image Collections for Bing image search, which brings together curated collections of images from around the web. Now, when you search for an image on Bing, you’ll notice related boards on Pinterest right alongside regular search results. Bing Blog

Social Media & The Law – 11 Things You Need to Know Now

social media and the lawAt TopRank Online Marketing, our Monday mornings are usually filled with lots and lots of coffee, the clicking and clacking of keyboards being furiously typed on, and the chatter of internal meetings. But this week, our Monday was full of bacon, social media, and the law.

Several of our social media savvy team attended the monthly Minneapolis and St. Paul Social Media Breakfast that delved into how social media and the law intersect.

A panel of lawyers, Emily Buchholz and John C. Pickerill, answered questions about everything ranging from copyright infringement and employers asking for account logins to what photos are ok to post and how to deal with negative comments online. If you’re involved in the social media world, legal issues can and will affect you.