TopRank Online Marketing

Archive for December, 2013


Lee Odden

25 Women That Rocked Social Media in 2013

Lee Odden on Dec 31st, 2013     Social Media

women rock social mediaThree years ago I read an article on ClickZ listing “social media rock stars” and while I was honored to be listed, there were very few women were on it.  I published a blog post with a list of 25 women from my own network that were rocking the social web and a meme was born.

women rock social mediaThis is the 4th installment of a yearly list we create, many of which are nominated by past honorees.

We’ve recognized 100 women in all, so if your favorite social media rock star isn’t in this edition, be sure to check 2012, 2011 and 2010.

This year’s list includes a diverse group: brand marketers, consultants and PR pros. Plus others that are doing work where social media plays a significant factor (like fundraising for good causes).  What better way to celebrate New Year’s Eve (day) than to highlight these talented professionals and their contributions?

Lee Odden

5 Most Popular Digital Marketing and Public Relations Presentations of 2013

Lee Odden on Dec 30th, 2013     Integrated Marketing, Marketing PR Conferences, Online Marketing
Lee Odden

Photo Credit: Adamson Studios Photography

In 2013, I had the good fortune to share insights on the integration of digital marketing and PR at over 25 events online and off.

From San Francisco to New York to London, Madrid and Moscow, marketers all over the world are in search of answers on how to plan, integrate, implement and measure coordinated marketing messaging across multiple channels. I’d like to think TopRank Online Marketing helped move some people in the right direction.

Growing tactical expertise is essential, but understanding the customer universe and their buying experience is even more important in today’s always on, always connected, digital world. The power of influence no longer belongs to the few as social technologies and networks have begun to democratize the ability to publish, engage and inspire.

Nicolette Beard

Online Marketing News: Twitter Engagement Explodes, Yahoo Falls Behind Facebook, Mobile Drives Paid Search Clicks

Nicolette Beard on Dec 27th, 2013     Online Marketing, Online Marketing News

Increasing Twitter Engagement

How To Increase Twitter Engagement By 324% – This infographic from Quicksprout has an absolute wealth of statistics and tips on how to generate a better ROI on Twitter – implement some of these suggestions into your strategy and watch those engagement rates climb. MediaBistro

62% Of Marketers Say Local Search Is Getting Harder – Read the opinions of hundreds of search agencies, consultants and business owners who logged in during a recent InsideLocal webinar. Search Engine Land

14 Stats to Inform Your 2014 Social Marketing Strategy – While no single industry statistic should stand alone in informing future plans and strategies, a broader snapshot of social network trends, social consumer behaviors and brand social media results can help reveal the big picture of social as we head into 2014. Social Media Today

Lee Odden

Where Search Optimization Fits in The Future of Digital Marketing

Lee Odden on Dec 26th, 2013     Integrated Marketing, Online Marketing
future of digital marketing

Clever lighting at Google

As long as useful answers can be found on search engines, optimizing content for search discovery will remain a key to online success.

The degree to which marketers must align creative, technical and customer centric resources for content may vary, but optimized content is vital for reaching and engaging customers that are actively looking for solutions.

Buyers are continuously seeking answers from the web, whether it’s via PC, mobile, or tablet, at every stage in the buying cycle. So it’s important that brands ask themselves: Are your digital assets and media properly optimized to capture these visitors at every phase—from discovery to purchase?

Lee Odden

Happy Holidays from @TopRank Online Marketing

Lee Odden on Dec 25th, 2013     Online Marketing, TopRank Agency News

Happy Holidays 2013 Happy Holidays to you and your loved ones from TopRank Online Marketing!

It’s been an incredible year for us with new faces, new clients, improved services mix and the continued growth of our digital marketing consulting practice.

This year we’ve added some amazing talent to the TopRank team and I am very thankful for their contributions! Ours is a very dynamic industry and mutual client and company success calls for our team members to be adaptable, passionate about the work and solution oriented.

I am happy to report that they’ve answered the call impressively. We’ve taken on 20 new clients, renewed more client engagements than ever and have grown numerous programs to include an integrated mix of content, social media, SEO and online PR.

Lee Odden

Thank you! Happy 10 Years of Blogging @TopRank Online Marketing Blog

Lee Odden on Dec 23rd, 2013     Blogging, Online Marketing, TopRank Agency News

Happy 10th Birthday TopRank BlogCan you believe it? On this day in 2003 our first “hello world” blog post for TopRank’s Online Marketing Blog was published.  1,328,500 of my own words plus tens of thousands more from our team later, it’s amazing to think it has been 10 years already.

Wow, how time flies!

A HUGE THANK YOU goes out to you, our readers, who have engaged, shared and interacted with us over the years. Your feedback and interactions have inspired us with ideas that we’ve been able spread all over the world.

In fact, I’ll be sharing the top 10 lessons I’ve learned from 10 years of blogging as one of the opening keynote presenters at NMX BlogWorld the first week in January.  As I reflect on the awesome contributions from our team and our community to the success of  TopRank’s Online Marketing Blog, I’ll share a few of those lessons here.

Nicolette Beard

Online Marketing News: Holiday Stats, Content Marketing Predictions, Hummingbird Impacts Local, Facebook’s New News Feed

Nicolette Beard on Dec 20th, 2013     Online Marketing, Online Marketing News

47 Stats to Supercharge Your Holiday Marketing – Gain some insight into a number of intriguing statistics about holiday marketing. It may be too late for you to shift marketing dollars now, but it always pays to plan early for next year. Hubspot

50 Content Marketing Predictions for 2014 – Part of the fun of getting to the end of 2013 is predicting the trends for 2014. Find out what Joe Pulizzi and 50 other content marketing thought leaders see ahead. Content Marketing Institute

Advertisers to Spend $5.60 Billion on YouTube in 2013 Worldwide – YouTube takes home $1.96 billion in net global digital ad revenues and a 20.5% share of US video ad market. eMarketer

Lee Odden

Why A Transition From Optimizing for Search Engines to Optimizing for Customers is Essential

Lee Odden on Dec 18th, 2013     Marketing & PR Industry, Online Marketing, SEO

optimize for customersJudging by the daily new business inquiries we get every day, there’s a groundswell of companies that have become frustrated at the lack of cause and effect data from their SEO programs.

Sure, there are workarounds for things like “not provided” keywords, but the lack of information and uncertainty about what Google will take away next is causing many marketers to diversify into other owned, earned and organic areas: social media, content marketing, online public relations, and certainly into online advertising.

At the same time, as SEO practitioners have matured as marketers, the shift from keywords as the driver for content optimization and creation have been displaced by a focus on answering customer questions along the sales cycle.

Eliza Steely

TopRank Liveblogging Schedule for NMX BlogWorld 2014

Eliza Steely on Dec 17th, 2013     BlogWorld NMX, Marketing PR Conferences, Online Marketing

Conference AudienceIt’s official—we’re breaking one of the cardinal rules of Las Vegas. You know the one, “What happens in Vegas stays in Vegas”. But at TopRank Online Marketing,  just can’t bring ourselves to do that.

This year’s NMX conference is taking the city (and the New Year) by storm. Full of bloggers, digital marketers, and industry experts this new media conference promises to deliver so much information we just won’t be able to keep it to ourselves! Which is why I’m joining Nick Ehrenberg and Ben Brausen to jet off to soak up as much as we can, and share it with our readers (even if it means breaking the rules).

Along with liveblogging, our own Lee Odden will also be at NMX giving one of the keynote presentations along with Scott Stratten, Amy Porterfield and several other top blogging pros.

Lee Odden

11 Must Read eBooks to Get Content Marketing Smart for 2014

Lee Odden on Dec 16th, 2013     Content Marketing, Online Marketing

Content Marketing SmartOver the past 12 months there have been a wide variety of eBooks published about every topic in the digital marketing mix from the newest mobile marketing strategies to better use of big data to the standards like content marketing, social media, online advertising, email marketing and digital public relations.

As 2013 winds down, it can be really useful to review some of the better in-depth resources on best practices and thought leadership. This post will highlight 11 of the eBooks and reports that I’ve been involved with that I think you’ll find useful.  As our content marketing business continues to grow, the body of resources and projects we get to work with is growing as well – why not share?

Nicolette Beard

Online Marketing News: Groupon Catapults, Best Ads of 2013, Google+ Ads, Digital Geek Gifts

Nicolette Beard on Dec 13th, 2013     Online Marketing, Online Marketing News

Nevermind Amazon’s Drones, Groupon Has Catapults – Groupon is reaching back to the days of King Arthur for its latest innovation: catapults. If you see one in 2014, don’t assume that you’re about to get hit with a flaming bale of hay or a cauldron of oil. It may just be that package you ordered. Can you say ‘newsjacking?’ Mashable

Heyday App is a Journal of Your Life That Writes Itself – This iPhone app automatically creates really nice montages of batches of photos that were taken at the same time in an attempt to record the user’s life. AllThingsD

Eliza Steely

7 Reasons We’re Excited for NMX BlogWorld Las Vegas and Why You Should Be Too!

Eliza Steely on Dec 12th, 2013     BlogWorld NMX, Marketing PR Conferences, Online Marketing

NMX Las VegasMinnesotans are used to the freezing cold, the slippery snow, and the driving obstacles that come with Winter. Like many Northerners who get to experience Minnesnowta Ice, we often daydream about going somewhere warmer like California, Florida, or even Las Vegas.

Well, I don’t have to daydream about warmer anymore.

Along with my TopRank Online Marketing teammates Ben and Nick, I’m going to NMX in Las Vegas!  With attendees from over 50 countries, NMX aka Blogworld, offers everything from blogging, podcasting, business, and video sessions to lots of power networking and some much needed warmth.

But that’s not the only reason we’re excited to attend NMX with 4 tracks of content ranging from podcasting to web TV. Here are 7 more reasons we can’t wait to board our plane and head off to the city that literally never sleeps:

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