TopRank Online Marketing
Lee Odden

25 Social Media Marketing Experts You Need to Know According to LinkedIn

By Lee Odden on Jan 27th, 2014     B2B, Online Marketing, Social Media
25 Social Media Marketing Experts

25 Social Media Marketing Experts Recommended by LinkedIn

In the recently published eBook, The Sophisticated Marketer’s Guide to Linkedin, eight digital marketing smarties were tapped for insights and practical advice on how to get the most out of LinkedIn from optimizing your profile to expanding your network.

My team at TopRank did some great work with this eBook, identifying, engaging and interviewing subject matter experts. I think it turned out well. It’s a timely topic for sure.

If you’re anywhere near the B2B marketing world, social selling or recruiting, getting to know LinkedIn is essential. Heck, mastering LinkedIn is essential.

Why? Check out these stats:

  • With over 259 million members in over 200 countries and territories, 1 out of every 3 professionals on the planet Earth is on LinkedIn.
  • Professionals are signing up to join LinkedIn at a rate of more than two new members per second.
  • LinkedIn counts executives from all 2013 Fortune 500 companies as members
  • More than 3 million companies have LinkedIn Company Pages and there are 2.1 million LinkedIn Groups
  • There were 184 million unique visitors to LinkedIn web properties in Q3 of 2013

There simply isn’t another social network with that kind of community and momentum for business professionals – buyers of business goods and services.  With the proclamation of being “all in” on content marketing, LinkedIn serves as an opportunity for social media and content marketers alike. Of course where there’s content, there’s an opportunity to optimize as well.

LinkedIn Statistics 2014

While most professionals are already on LinkedIn and see it as a jobs marketplace, many simply haven’t taken the time to optimize or maintain their profiles. They also haven’t discovered all the ways you can capitalize on LinkedIn as a marketing and social selling tool. The good news is that quite a few people have.

In the Sophisticated Marketer’s Guide to LinkedIn, there are 50 pages of advice directly from marketers within LinkedIn as well as some of the top B2B marketing pros in the business. There is also a list of 25 social media experts in the U.S. that LinkedIn suggests we get to know, selected by staff at LinkedIn.  Many of the names on the list will be familiar to you and some will not. Regardless, this is the list that LinkedIn, the top business networking website in the world, published as recommended social media marketing experts.

Congratulations to those on the list and congratulations to anyone who downloads AND reads the Sophisticated Marketer’s Guide to Linkedin.

Jay Baer

Jay Baer – Speaker, Author, Consultant
Blog
Twitter: @jaybaer
LinkedIn: in/jasonbaer

Michael Brenner

Michael Brenner – Senior Director, Global Marketing at SAP, President and Co-Founder of Business2Community
Blog
Twitter: @BrennerMichael
LinkedIn: in/michaelbrenner

Michael Brito

Michael Brito – Group Director Media and Engagement at WCG, a W2O Company
Blog
Twitter: @Britopian
LinkedIn: in/michaelbrito

Jeff Bullas

Jeff Bullas – Consultant, Speaker, Blogger
Blog
Twitter: @jeffbullas
LinkedIn: in/jeffbullas

Brian Carter

Brian Carter – Founder of The Carter Group, Author, Speaker
Blog
Twitter: @briancarter
LinkedIn: in/briancarterms

Brian Clark

Brian Clark – Founder and CEO of Copyblogger
Blog
Twitter: @brianclark
LinkedIn: in/brian-clark/8/606/b5a

Heidi Cohen

Heidi Cohen – Columnist, Consultant
Blog
Twitter: @heidicohen
Linkedin: in/heidicohen

Steve Farnsworth

Steven Farnsworth – Chief Digital Strategist at Jolt, Digital Marketing, Author, Speaker
Blog
Twitter: @steveology
Linkedin: in/stevefarnsworth

Barry Feldman

Barry Feldman – Owner at Feldman Creative, Speaker
Blog 
Twitter: @FeldmanCreative
Linkedin: in/feldmancreative

Ann Handley

Ann Handley – Head of Content at MarketingProfs, Author
Blog
Twitter: @annhandley
LinkedIn: in/annhandley

Matt Heinz

Matt Heinz – President at Heinz Marketing Inc
Blog
Twitter: @HeinzMarketing
Linkedin: in/mattheinz

Doug Karr

Doug Karr – Chief Marketing Officer at CircuPress, Author
Blog
Twitter: @douglaskarr
Linkedin: in/douglaskarr

Jason Keath

Jason Keath – CEO of Social Fresh
Blog
Twitter: @jasonkeath
LinkedIn: in/jasonkeath

Nichole Kelly

Nichole Kelly – CEO at Social Media Explorer, SME Digital Author, Speaker
Blog
Twitter: @Nichole_Kelly
Linkedin: in/nicholekelly

Dave Kerpen

Dave Kerpen – CEO Likeable Local, Author, Speaker
Blog
Twitter: @DaveKerpen
Linkedin: in/davekerpen

jason-miller-linkedin

Jason Miller – Sr. Manager, Content Marketing, LinkedIn Marketing Solutions
Blog
Twitter: @JasonMillerCA
Linkedin: in/jsnmiller

Lee Odden

Lee Odden – CEO at TopRank Online Marketing, Author, Speaker
Blog
Twitter: @leeodden
Linkedin: in/leeodden

Joe Pulizzi

Joe Pulizzi – Founder at Content Marketing Institute, Author, Speaker
Blog
Twitter: @JoePulizzi
Linkedin: in/joepulizzi

Stephanie Sammons

Stephanie Sammons – Founder of Wired Advisor™, Speaker
Blog
Twitter: @StephSammons
Linkedin: in/stephaniesammons

David Meerman Scott

David Meerman Scott – Marketing Strategist, Speaker, Author
Blog
Twitter: @dmscott
LinkedIn: in/davidmeermanscott

Neal Schaffer

Neal Schaffer – President at Windmills Marketing, Author, Speaker
Blog
Twitter: @NealSchaffer
Linkedin: in/nealschaffer

Koka Sexton

Koka Sexton – Global Sr. Marketing Manager at LinkedIn
Blog
Twitter: @kokasexton
Linkedin: in/kokasexton

Michael Stelzner

Mike Stelzner – Founder of Social Media Examiner, Author
Blog
Twitter: @Mike_Stelzner
LinkedIn: in/stelzner

Viveka von Rosen

Viveka Von Rosen – LinkedIn Expert, Author
Blog
Twitter: @LinkedInExpert
LinkedIn: in/linkedinexpert

Todd Wheatland

Todd Wheatland – VP of Marketing at Kelly Services, Author, Speaker
Book
Twitter: @ToddWheatland
Linkedin: in/wheatland

No list is perfect or comprehensive, so who would you add to this list?

If you’d like to dig in to the Sophisticated Marketer’s Guide to LinkedIn, by all means, get your copy here:

Sophisticated Marketer's Guide to LinkedIn


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