In the recently published eBook, The Sophisticated Marketer’s Guide to Linkedin, eight digital marketing smarties were tapped for insights and practical advice on how to get the most out of LinkedIn from optimizing your profile to expanding your network.
My team at TopRank did some great work with this eBook, identifying, engaging and interviewing subject matter experts. I think it turned out well. It’s a timely topic for sure.
If you’re anywhere near the B2B marketing world, social selling or recruiting, getting to know LinkedIn is essential. Heck, mastering LinkedIn is essential.
Why? Check out these stats:
- With over 259 million members in over 200 countries and territories, 1 out of every 3 professionals on the planet Earth is on LinkedIn.
- Professionals are signing up to join LinkedIn at a rate of more than two new members per second.
- LinkedIn counts executives from all 2013 Fortune 500 companies as members
- More than 3 million companies have LinkedIn Company Pages and there are 2.1 million LinkedIn Groups
- There were 184 million unique visitors to LinkedIn web properties in Q3 of 2013
There simply isn’t another social network with that kind of community and momentum for business professionals – buyers of business goods and services. With the proclamation of being “all in” on content marketing, LinkedIn serves as an opportunity for social media and content marketers alike. Of course where there’s content, there’s an opportunity to optimize as well.
While most professionals are already on LinkedIn and see it as a jobs marketplace, many simply haven’t taken the time to optimize or maintain their profiles. They also haven’t discovered all the ways you can capitalize on LinkedIn as a marketing and social selling tool. The good news is that quite a few people have.
In the Sophisticated Marketer’s Guide to LinkedIn, there are 50 pages of advice directly from marketers within LinkedIn as well as some of the top B2B marketing pros in the business. There is also a list of 25 social media experts in the U.S. that LinkedIn suggests we get to know, selected by staff at LinkedIn. Many of the names on the list will be familiar to you and some will not. Regardless, this is the list that LinkedIn, the top business networking website in the world, published as recommended social media marketing experts.
Congratulations to those on the list and congratulations to anyone who downloads AND reads the Sophisticated Marketer’s Guide to Linkedin.
No list is perfect or comprehensive, so who would you add to this list?
If you’d like to dig in to the Sophisticated Marketer’s Guide to LinkedIn, by all means, get your copy here: