The Cost Of Not Prioritizing Customer Experience – CXM is the process of providing unforgettable experiences to your customers at every touchpoint – online, on the phone, on social, and in person. To find out what it will cost if you don’t prioritize your customer experience, check out this infographic. Inc.
STUDY: Android Users More Likely To Click Mobile App Ads, iOS Users More Apt to Install – What trends were established in the mobile advertising arena during 2014? Kenshoo, a Facebook Marketing Partner, has the answers in its latest report. SocialTimes
Less Than 20% Of B2B Buyers Say Social Media & Blogs Impact Vendor Discovery Process [Report] – New B2B web usability report shows considerable disconnect between what B2B buyers want on a website and what vendors provide. Marketing Land
Facebook Introduces Instant Articles: A Faster Reading Experience on Facebook – This week Facebook is excited to introduce Instant Articles, a fast and interactive experience for reading articles in News Feed. Facebook
STUDY: Big Retailers’ Strategies for Facebook, Twitter, Instagram – How do big retailers market via Facebook, Twitter and Instagram? Julian Gottke, digital public-relations manager at social analytics provider Quintly, examined the strategies of the top three retailers on each social network to find out. SocialTimes
LinkedIn Introduces Analytics For Your Posts – Publishers now be able to get detailed information about how readers are interacting with their posts on the career-focused social network. LinkedIn
Report: Smartphones Reach Nearly 77 Percent Penetration In US – On Friday comScore released its latest US smartphone market-share data (February 2015). It asserts that 76.6 percent of the US mobile subscriber population now owns a smartphone. That will easily take us to 80 percent or beyond by year end. Marketing Land
78% of Twitter Users are International – Twitter released its latest earnings report last week, revealing that the platform added just four million new monthly active users (MAUs) in the fourth quarter of 2014, which now totals 288 million accounts. SocialTimes
Bing Reaches 20 Percent Search Market Share Milestone In US – Bing has hit 20 percent market share in the US according to new data from comScore. The slow and steady gains resulting in today’s milestone have come mostly at the expense of Search Alliance partner Yahoo. Indeed the two companies have effectively traded places. Search Engine Land
Mobile Email CTO Rates 40% Higher For Brands Using Responsive Design – Mobile email clicks accounted for almost 40% of all email clicks in Q4 2014, according to the latest quarterly report from Yesmail. Marketing Charts
Report: Each Share Is Worth $2.56 In Revenue & Average Social Orders Are 8.2% Larger – According to a new study from AddShoppers, social sharing sends an audience that spends significantly more online. Marketing Land
Report: Push Notification Opt-In Rate Drops in 2014 – Urban Airship, a mobile engagement platform, has released the results of its Mobile Engagement Benchmarks report, measuring the opt-in rates of push notifications across nearly 3,000 iOS apps and 100 billion push notifications, sent to more than 500 million users in 2014. SocialTimes
From our Online Marketing Community:
In response to Content Marketing Rescue: 4 Tips for Saving Your Brand’s Content Marketing Strategy, Chelsei Henderson said, “Some really great tips here, Ashley! It’s amazing how many people still hold back on investment in solid visuals. The content strategist in me wants to stress the importance of words. But it’s so true that a great visual is worth 1,000 of them.
At the end of the day, we’re all strategists. And when you create a strategy, you’ve got to have the customer’s desires at the center of it all. In this day and age, that means investing in powerful visual representations of your message.
Solid article; great work!”
What were the top online and digital marketing news stories for you this week?
Thanks for reading and have a great weekend!