How to Create Buyer Personas [Infographic] – Buyer personas give you insight into how to best engage with your various customer types. But before you start creating those personas, take time to do the research. Check out this infographic to find out. MarketingProfs
Twitter Officially Launches Ads Companion For Mobile Campaign Management – New tool, unveiled as a test last week, gives advertisers the ability to monitor and adjust campaigns from Twitter iOS and Android apps. Twitter
Facebook Gives Users More Control Over Their News Feeds – On Thursday, Facebook announced a set of features that will give each person more control over what he or she wants to see. In essence, you get to reprogram the algorithm. Facebook
TV Becomes Major Driver of Social Activity [Study] – A new study from ShareThis shows that traditional TV-watching has evolved to become a multi-screen social experience. How can networks leverage social to stay relevant? ClickZ
STUDY: Facebook Video Ads Thrive; Twitter Advertisers Must Go Mobile – Social advertising and data company Kinetic Social, a Facebook Marketing Partner, offered a look at first-quarter-2015 ad performance on Facebook and Twitter. SocialTimes
Only 20% of Marketers Use Behavioural Triggers In Email Marketing: Report – Behavioural marketing technology allows brands to provide targeted, relevant communications based on a user’s web activity. See why you should be using it. Econsultancy
Twitter Sets Birthday Balloons As Bait To Reel In More Personal Data – Company adds profile design flourish to encourage people to share their birthdates. The information will be used to serve more relevant information, including advertising. Twitter
Facebook Becomes the Fastest Growing Global Media Company – Facebook has long been a dominant social media platform, but now the brand has grown to be one of the most profitable media companies in the world, according to ZenithOptimedia. ClickZ
Meerkat Introduces Cameo, a Way for Viewers to Interact With Stream — and Facebook Integration – Meerkat this week introduced a new feature that allows viewers to take over and contribute to a live feed on the app. Called Cameo, the feature allows the filmer to select a viewer to appear on screen for up to 60 seconds. Meerkat
Facebook Adds ‘Videos’ Tab to Page Insights: Track Metrics Across Custom Date Ranges – Facebook announced a useful new addition today that will help page owners measure the success of their videos across custom date ranges. Facebook
Facebook Changes How It Charges Brands for Clicks on Their Ads – Facebook is changing how it charges advertisers for click-based campaigns to make sure that, in return for their money, marketers are getting more than social currency. Ad Age
Google Now Indexing 466% More Tweets, Still Favoring Higher Authority Users [Study] – Google is now indexing nearly 5x the Tweets as four months ago, yet more than 96% of Tweets still go unindexed. Search Engine Land
Twitter Introduces Video App Ads, Bidding Based On Actions & Installs – A year after launching its app install ad feature, Twitter says advertisers are getting strong ROI from the program. Marketing Land
Facebook Introduces New “Floating” Video Player, Continues Push on Video Content – Facebook’s march towards online video dominance continues, with another new feature added into the mix to get users viewing more video content. This week, Facebook is testing a new video player option where users can detach a video from the News Feed and move it to your preferred viewing location within the browser window. Social Media Today
What were the top online and digital marketing news stories for you this week?
Thanks for reading and have a great weekend!