Lee Odden

Where to Find Useful Signal in the Noise of Content and Digital Marketing Events

content marketing signalIn the Digital Marketing and PR world, success requires a continuous effort to stay sharp and on top of what’s working and what is not. Information overload from social media has brought an exponential increase in noise, causing many marketing and PO pros to “overdose” on digital content or shut it out altogether.

I like to think that we’ve done our best to provide you with a nice, clear signal here on TopRank’s Online Marketing Blog and at industry events.

Speaking of events, we’re providing several options for a clear digital marketing and PR signal across 11 different conferences over the next few months. Topics include:

  • Digital & Integrated Marketing
  • Personal Branding With Content & Social Media
  • B2B Content Marketing & Blogging
  • Participation & Influencer Marketing
  • Modular Content Planning & Repurposing

In our view of digital marketing and PR, we believe in an approach that favors an integrated mix of content that is optimized for search, socialized for networks, publicized to 3rd party media and influencer activated. Content focused marketing that provides marketers (and buyers) with quality information that is easy to find is successful marketing.

The trouble is, as more companies churn out content, numerous issues emerge: A growing distance between content function and consumer need, issues with consistency of content quality and quantity, and the ability to distribute and amplify content to reach a sufficient audience.

The Solution: Consistent, Quality Content that Attracts, Engages and Converts

To help you find a clear signal that will resonate with your need for content marketing smarts, here are 11 digital marketing & PR events where you can learn more about how to make content marketing perform for customers, the media and your business. Whether you’re a B2B or B2C marketer, digital marketing or public relations focused, this series of events is certain to include advice in a location that’s just right for you.

IMS Minneapolis 2015
Sept 1, 2015
Integrated Marketing Summit – Minneapolis

Panel:  What’s New in Search Engine Optimization
Aaron Weiche, Chief Marketing Officer at GetFiveStars.com, MnSearch Co-founder
Manos Kalaitzakis, web Portfolio Manager at FindLaw
Evan Prokop, Digital Marketing Manager at TopRank Online Marketing.
Moderator: James Svoboda, President and Co-foudner of Minnesota Search Engine Marketing Association (MN Search)

Learn More: Event & Presentation Info

SLC SEM Digital Marketing Conference
Sept 2, 2015
SLCSEM – Salt Lake City Search Engine Marketing Association – Salt Lake City

Presentation: Closing Keynote, Be the Best Answer:- The Role of SEO in an Integrated Marketing Mix
Lee Odden, CEO at TopRank Online Marketing

Learn More: Event & Presentation Info


PRSA Webinar
Sept 3, 2015

PRSA – Public Relations Society of America – Webinar

Presentation: Participation Marketing: Tools & Tactics for Crowdsourcing Content with Industry Influencers and Your Community
Lee Odden, CEO at TopRank Online Marketing

Key Takeaway: This webinar will provide you with an influencer content strategy, best practices and tools to scale the kind of content buyers and communities really want — because they had a hand in creating it.

Learn More: Event & Presentation Info


Content Marketing World 2015
Sept 9, 2015

Content Marketing World – Cleveland

Presentation: Participation Marketing: How to Co-Create, Optimize & Socialize Content With Influencers
Lee Odden, CEO at TopRank Online Marketing

Key Takeaways: How to identify, qualify and recruit influencer content partners, a modular approach to co-created content, how to optimize, socialize and repurpose co-created content.

Learn More: Event & Presentation Info


INBOUND 2015 Lee Odden
Sept 11, 2015

HubSpot INBOUND – Boston

Presentation: Hungry for Better Content: What the Mighty Hamburger Can Teach Us About Repurposing & Personalizing with Modular Content
Lee Odden, CEO at TopRank Online Marketing

Key Takeaways: In this presentation, you’ll learn how customers can “have it their way” when you take a modular approach to content marketing.

Learn More: Event & Presentation Info


Social Media Marketing Event
Sept 16, 2015
Social Media Rockstar Event – Morton, MN
Presentation: Paint by numbers or artist – How to sharpen your skills and take them to the next level
Joel Carlson, Social Media Lead at TopRank Online Marketing

Learn More: Event Info


BMA MN Workshops
Sept 22, 2015

BMAMN – Business Marketing Association Minnesota – Minneapolis
Skill Builder Workshop: Content Marketing

Presentation: Participation Marketing: How to Co-Create B2B Content with Influencers
Lee Odden, CEO at TopRank Online Marketing

Key Takeaways: In this half-day content marketing workshop you’ll learn the ins and outs of working with influencers, how to approach modular content and ways to amplify and repurpose co-created content.

Learn More: Event & Presentation Info


AMA Digital Marketing
Oct 14, 2015

AMA Digital Marketing Event – Online Conference

Presentation: Closing Keynote: What is the Future of Digital Marketing?
Lee Odden, CEO at TopRank Online Marketing

Time: 3:30pm – 4:30pm CST

Learn More: Event Info


MarketingProfs B2B Forum
Oct, 21, 2015
MarketingProfs B2B Forum – Boston

Presentation: If You Want B2B Content to be Great, Ask Your Community to Participate
Lee Odden, CEO at TopRank Online Marketing

Key Takeaways: At the end of this session you will be able to: Identify at least 3 co-creation opportunities to start now, learn how to recruit, engage and inspire content co-creators and leverage co-created content for SEO and social media marketing.

Learn More: Event & Presentation Info


PRSA International Conference
Nov 9, 2015

PRSA International Conference – Atlanta

Lee Odden, CEO at TopRank Online Marketing

  • Yes You Are a Content Machine (Panel)
  • 3 Ways to Grow Your Personal Brand Online
  • Participation Marketing: Tools & Tactics for Crowdsourcing Content with Industry Influencers and Your Community (Solo)

Learn More: Event Info


Minnesota Blogger Conference
Nov 14, 2015

Minnesota Blogger Conference – St. Paul

Presentation: The Marketer Abides: 3 Lessons in Creative Content Marketing from the Big Lebowski
Ashley Zeckman, Director of Agency Marketing at TopRank Online Marketing

Key Takeaways: Tips for properly identifying your target blog audience, helping your readers solve a problem, incorporating storytelling, mesmerizing your audience with visual content and amplifying your message on social media.

Learn More: Event Info


And that should be about it. Whew! Eleven events on a range of digital marketing and PR topics held in 7 different cities plus several online options should provide ample opportunity to pick just the right digital marketing signal for your marketing learning journey.

If you will be attending any of these events where TopRank Marketing team members are speaking, please let us know in the comments and be sure to say hello at the event!

Top image: Shutterstock

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About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.