Ashley Zeckman

TopRank Marketing Top Takeaways & Speaker Quotes from Content Marketing World


Content Marketing World is the largest content marketing conference in the world. To say that the team from TopRank Marketing was excited to attend, is putting it lightly. Lee Odden, Alexis Hall, Josh Nite and I made the journey to Cleveland to learn from some of the best and brightest content marketing minds in the industry.

In a perfect world we would have been able to attend every session, but we consumed, live blogged and shared all that we were physically able to do. Below are some of what we considered to be the top takeaways and best speaker quotes from Content Marketing World 2015.

Top Content Marketing World Takeaways

Lee Odden – Participation Marketing Must Have’s


TopRank Marketing CEO Lee Odden delighted a packed room of marketers by providing inspiring and actionable advice on how to successfully approach participation marketing. Lee assured marketers that if they wanted to produce quality and scalable content, without having to scale marketing budgets, this was the place to be.

So, how can we get some relief from all of the hard work it takes to create a truly impactful participation marketing program?

To find out, read: Incorporate Participation Marketing for More Scalable Content Marketing

Michael Brenner – How to Build Your Content Marketing Strategy


NewsCred Head of Strategy Michael Brenner knows the challenges facing content marketers. Consumers no longer accept that content has to be ad supported. They–or, rather, we, since we’re all consumers–no longer tolerate interruptions. Not only that, but the best content we as marketers create still has to compete for attention with pictures of babies and puppies.

For Michael’s solution to these problems, read: Michael Brenner’s Tips, Tools & Templates to Build Your Content Marketing Strategy

Ian Cleary – Tools to Optimize Your Content Marketing


RazorSocial Founder Ian Cleary is passionate about using tools to make content marketing better. At RazorSocial, he trains companies to use technology to increase their reach, search ranking, and audience relevance.

Ian took us on a whirlwind tour through 15 common content marketing problems and the tools he uses to solve them.

For our five favorites read: Ian Cleary Discusses Essential Tools to Optimize Your Content Marketing

Erin Monday – Achieve Greater Social Visibility


Traditional SEOs have long obsessed over how to hack the Google algorithm to move to the top of SERPs. Now the new kids on the blog, social platforms like Reddit, Twitter, LinkedIn, Facebook and Instagram, each have their own algorithm.

Improving the visibility of your content within social media can be as calculated as your SEO efforts. Erin Monday, marketing manager at Lenovo, shares tips to hack the new social algorithms in her presentation at #CMWorld.

To learn Erin’s 5 steps read: 5 Step Algorithm Hack to Achieve Greater Social Visibility

Complete List of TopRank Marketing’s Coverage From CMWorld

10 Snackable & Inspirational Speaker Quotes











CMWorld eBook Triple Feature

If you were unable to attend Content Marketing World but want even more tips on everything from content marketing strategy to measurement, check out the content marketing triple feature that TopRank Marketing and Content Marketing Institute co-created with speakers from this year’s event.

If you attended Content Marketing World 2015, what was the most impactful thing that you learned? If you weren’t able to attend this year, we hope to see you next year!

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Ashley Zeckman About Ashley Zeckman

Ashley Zeckman is the Director of Agency Marketing for TopRank Marketing. In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for creating digital marketing programs that drive customer acquisition and growth for the agency. Her background includes expertise in everything from content marketing strategy to branding, account management and social media.

Outside of her role at TopRank Online Marketing, Ashley prides herself on being a great home chef, painter, prankster and dog mom.