Archives for December 2015

3 Remarketing Campaign Tips to Help You Engage Your Online Audience

Remarketing-Tips

As technology advances we are provided even more tools and opportunities to deliver better information to our customers, no matter where they are searching. In today’s world, a prospect that visits your website and doesn’t convert isn’t always a lost customer.

Online advertising offers an opportunity to re-engage and capture the attention of those prospects, even after they’ve left your website. Incorporating remarketing into your online advertising strategy can help keep your business top of mind, for those customers that you want to target the most.

If you’re using Google Display Network (GDN) and building your marketing audiences from scratch, the opportunities are endless. Google Display network serves more than a trillion impressions are to over 1 billion users every month.

Creating Chemistry: Our Top 5 Content Marketing Posts of 2015

top-content-marketing-posts

Great content marketing is like chemistry: If you combine the right elements with careful timing and measurement, you can get a positive reaction. Get the formula wrong, and you could get no reaction at all. Or you could find yourself standing in a crater, smoke wafting up from your eyebrows.

According to the Content Marketing Institute and Marketo’s 2016 Benchmarks, Budgets and Trends, 76% of B2B and 77% of B2C marketers plan to produce more content next year than they did in 2015. But as the volume increases, effectiveness is still lagging. Buyers faced with an onslaught of information are opting out of all but the most exceptional content.

Online Marketing News: A Look Back, The End Of The Track, and Steaming App

Data Driven Holiday Marketing Strategies

A Guide to Data-Driven Holiday Marketing Strategies [INFOGRAPHIC] – How can your business gain a piece of the $650 billion pie? This infographic from Pixel Road Designs (the company of our Chief Social Media Strategist, Brent Csutoras) shows you how to supercharge your marketing and improve your sales this holiday. Pixel Road Designs

Facebook Is Using Surveys to Better Understand Viral Stories – As we work to improve News Feed, we make updates to the algorithm that help make sure you are seeing the most relevant stories at the top of your feed. We want to make sure that everyone who uses News Feed can understand what updates we’re making and the thinking behind them. That’s why we continue to publish News Feed FYI blog posts to explain major updates and how we’re working to get better at showing you the stories that matter most to you. Facebook

50 Influential Women in Digital Marketing

50-INFLUENTIAL-WOMEN-IN-DIGITAL-MARKETING

As marketers, it’s important to draw inspiration from many sources. This could include our internal team, clients, industry thought leaders and more. Today, I would like to shine a light on 50 influential women in digital marketing who are trailblazers and innovators.

There are many more women that are doing awesome things in digital marketing that didn’t make this list, but that doesn’t mean that they aren’t kicking butt in their own right.

This list was developed by a rigorous combination of previous nominee’s from past Women Who Rock Social Media lists, awesome marketers we follow and additional influencers discovered using Traackr’s tool.

This final list is in no particular order and features career tips from ten of our featured marketers.

Back to the Lab: Our Top 5 Social Media Marketing Posts of 2015

Top-Social-Media-Marketing-Posts-of-2015

Marketing is a science as much as an art, and the TopRank Online Marketing blog is an ongoing experiment. We’re constantly going back to the lab to try new approaches, research new topics, and refine our writing skills. As 2015 draws to a close, we’re taking a look at our most popular posts to see which ones you thought were the most shareworthy.

Social media marketing was a big topic for marketers this year. Facebook changed its algorithm to limit organic reach to as little as two percent. Twitter removed share counts from its API, taking away a powerful tool for marketers to provide social proof to their audience.

5 Opportunities to use BLAB for Digital Marketing

Tips-for-Digital-Marketing-Blab

This year may very well go down as the year that live streaming video became a marketable asset. It began with the launch of Meerkat in February of 2015, then the launch of Periscope in March and BLAB in April. Unlike Meerkat and Periscope, a BLAB can feature up to 4 people live streaming at one time, and allow followers to comment and give “digital love” to the participants.

Just by its name, BLAB sounds like it could be an ongoing live-chat discussion that goes on and on without any end in sight. That could work if you’re wanting to kill some time on a Friday night or over the weekend, but that application wouldn’t work well for marketing most products or services. There has to be some kind of structure or outline in order to achieve success with this platform.

TopRank Marketing’s Online Advertising Predictions for 2016

2016-Online-Advertising-Predictions

As 2015 draws to a close, it’s time to begin thinking about what is on the digital marketing horizon in the coming year. Marketers with budgets large and small are often unsure of which investments will reap the biggest benefits.

To help inform you of the options available, we’ll be publishing a series of prediction posts for different areas of digital marketing. Starting off the series is this post, stock full of paid advertising predictions for the coming year. Below you’ll find insight into some of the key topics and trends that are building steam at TopRank Marketing and will only continue to increase in 2016.

Social Advertising

Online Marketing News: Snapchat Gets LinkedOut, LinkedIn Gets Lifted, Facebook Progresses Page Plugin

Google’s On Page Ranking Factors: Are They Fact Or Myth?

Google’s On Page Ranking Factors: Are They Fact Or Myth? [Infographic] – If you’re a website owner, one of your primary goals will be to optimize your site to ensure it ranks high on Google in order to increase organic traffic. When it comes to optimising your website content and other on page factors, it’s important to not only understand what can positively affect your rankings, but also what can harm them. Social Media Today

Report: Fake User Accounts Cost Businesses Millions of Dollars a Year – A report released today from mobile identity solutions provider Telesign examines the impact of fake users on business, and notes the complex problem of finding solutions. SocialTimes

Want Better Leads? 7 Tips to Achieve Sales & Marketing Alignment

marketing-and-sales-growth

There is often a struggle between sales teams and marketing teams to prove who is most valuable. However, when marketing and sales combine their efforts, that is when they can be the most effective and powerful.

Recent research has found that nearly 60% of the sales cycle completed before prospects even speaking to a salesperson. That means, now more than ever, marketing has become an even more integral part of the sales process.

Below are some tips to help sales and marketing teams collaborate in a meaningful way that meets both business objectives and marketing KPIs.

#1 – Communicate Well & Often

One of the biggest causes of misalignment between departments is infrequent communication. Some simple ways to begin collaborating more frequently include:

A Visual Guide to Influencer Marketing

Influencer Marketing

In 2016 there will be a significant push towards influencer marketing from all areas of digital marketing: from content marketers to public relations to SEOs.

Companies considering the role of influencers in their marketing efforts will come at it from as many different perspectives as there are benefits. Luckily, there are a growing number of useful resources on the topic, including this blog.

But there’s more to the topic than what we’ve covered here, so I’ve curated a collection of influencer marketing infographics that present a mix of statistics, best practices, research and models for planning, implementing and measuring the performance of influencer marketing. Take a look, click, download and enjoy!

Traackr Infographic
Traackr: The Many Faces of Influence also Content and Influence Framework.

Content Marketing Tactics: Webinar Pros, Cons, Examples & Best Practices

Webinar-Content-Marketing-Tactic

Quality, useful, and engaging content is the foundation of a marketing strategy. However, content is much more than just words on a page.

Humans are visual learners by nature—and we crave visual, interactive content in reality and online. As a result, in today’s digital world, marketers are using webinars to connect and engage with their target audiences. Additionally, webinars create a great opportunity for co-creation and collaboration as well as content repurposing. 

In fact, 66 percent of B2B marketers said webinars are one of the most effective content marketing strategies around, according to as recent report from Content Marketing Institute. In addition, 51 percent of marketers said visual content will be a top priority for their campaigns in 2016.

Definition: Webinars