Tiffani Allen

Online Marketing News: Social Made Easy, Disruptive Ads and Facebook Switches

Social-Media-Image-Sizing-Cheat-Sheet

Social Media Marketing & Promotion Made Easy [Infographic]
Maybe it’s just me, but I find myself searching frequently for very specific imaging sizing requirements for various social media. Having all of that information bookmarked for an unfortunately timed case of the Mondays has been a figurative life saver. This inforgraphic has all the information you’ll need to rock the social universe. On Blast Blog

Majority of users frustrated by disruptive ads, aware of ad blocking [Survey]
A new survey from Accenture shows the majority of users are frustrated by ads that disrupt their activities, 84% saying that ad interruptions were too frequent. This information came coupled with a growing consumer awareness of ad blocking capabilities. In fact, 73% of consumers surveyed said they would pay more money for long form content if there were fewer ads. Marketing Land

Facebook Switches Page Management and Posting Options – What You Need to Know
Facebook has changed the way page managers can post as a page, and how they can interact with that page’s News Feed. Although no functionality has been changed, the process is noticeably different than it has previously been. For example, managers can no longer log in to Facebook as their brand’s page. To view the brand’s News Feed, managers need to click on a link in the page function panel. Social Media Today

Brands Can Now Create Interactive Video Campaigns on Facebook and Instagram
Instagram and Facebook are now allowing brands to create interactive advertising campaigns in their platforms by way of online rollover ads. Users can roll over the ads with their mouse to access more information about the advertiser. One brand tested this recently, “the new format resulted in a 35 percent engagement rate with 4,400 likes, more than 250 comments and 400 shares.” AdWeek

CMOs want to focus on relationships in 2020

Digital Ad Spending Surges to Record High as Mobile and Social Grow More Than 50%
According to a report released by the Interactive Advertising Bureau: “Domestic digital advertising revenue surged to a record-breaking $59.6 billion for the 2015 calendar year, a 20% uptick over last year’s also record-breaking numbers.” This growth was attributed in part to mobile, which grew by 66% over 2014 to $20.7 Billion. Ad Age

Google’s New Search Card Will Help Track Your Online Orders
Google is now letting users track online orders straight from the search bar. Simply type in ‘track package’ or some close variation into the Google search bar and a card will pop up, prompting you to enter your tracking information. This is great news for online retailers who depend on reliable delivery information as part of their customer service strategy. Search Engine Journal

Google’s annual livestream of AdWords and Analytics news to be held May 24
Google has announced that they’ll be livestreaming their annual Performance Summit on May 24th at 9am PT. During this conference, Google will announce new features for AdWords and Google Analytics, along with new research conducted by the company. The news post also includes a link to register for the livestream. Search Engine Land

What were your top marketing news stories this week?

I’ll be back next week with even more online marketing news! Have something to share? Tweet me at @Tiffani_Allen or @toprank using the hashtag #trnews!

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